At a Glance
- Tasks: Lead daily operations and ensure a top-notch visitor experience at Marsh Farm.
- Company: Join a vibrant team at Marsh Farm, a leading leisure attraction.
- Benefits: Competitive salary, career growth, and a fun work environment.
- Other info: Hands-on role with opportunities to shape a positive team culture.
- Why this job: Be the face of Marsh Farm and make a real impact on guest experiences.
- Qualifications: Experience in hospitality or leisure management and strong leadership skills.
The predicted salary is between 40000 - 50000 € per year.
Organisation: Marsh Farm
Reports to: Parks Director
Direct Reports: Duty Managers, Department Heads (Retail, Food & Beverage, Operations, Events & Entertainment, all team)
Purpose of the Role
The General Manager is responsible for the day-to-day leadership, operational delivery, and site performance of Marsh Farm. Reporting to the Parks Director, the GM ensures that agreed commercial strategies (The Budget), standards, and plans are executed consistently on site, delivering a safe, welcoming, and high-quality visitor experience. This is a highly visible, hands-on role. The General Manager leads from the front, sets standards through action, and takes ownership of operational performance, people leadership, and guest experience. The role is not desk-based; it requires regular presence on the floor, walking the customer journey, supporting teams, and intervening immediately when standards slip.
Key Responsibilities
- Operational Leadership & Site Standards
- Take full responsibility for the day-to-day operation of Marsh Farm, ensuring all areas are safe, clean, compliant, and guest-ready.
- Maintain a strong on-site presence, particularly during peak trading periods, events, and weekends.
- Lead by example by walking the customer journey, identifying issues, and ensuring immediate corrective action is taken.
- Ensure all departments consistently deliver agreed brand standards, service levels, and presentation expectations.
- Act decisively when standards, behaviours, or performance fall below expectation.
- Commercial Delivery & Performance
- Deliver the commercial plans and targets (The Budget) including revenue, Spend Per Head (SPH), and cost control.
- Actively drive ticket sales, retail, food & beverage performance, events income, and membership conversions on site.
- Ensure shop areas are fully stocked, priced correctly, and presented to maximise sales.
- Work with teams to improve upselling, suggestive selling, and guest engagement in a natural, customer-first way.
- Monitor daily performance and respond quickly to underperformance.
- Lead, motivate, and develop Duty Managers and department leaders, setting clear expectations and standards.
- Ensure teams are well-trained, well-deployed, and fully understand their roles and responsibilities.
- Address poor attitudes, behaviours, or performance promptly and fairly, escalating issues where necessary.
- Build a positive, accountable culture where standards matter and everyone takes pride in the site.
- Support recruitment, onboarding, and ongoing development of the team.
- Customer Experience
- Champion a consistent, welcoming, and engaging customer experience across the site.
- Ensure staff follow agreed service standards, including greetings, engagement, and problem resolution.
- Review guest feedback and complaints, taking ownership of improvements and preventing repeat issues.
- Ensure first impressions (car park, entrance, toilets) and last impressions are consistently positive.
- Health, Safety & Compliance
- Ensure full compliance with health & safety legislation, food safety standards, animal welfare requirements, and licensing conditions.
- Ensure risk assessments, checks, logs, and SOPs are completed accurately and on time.
- Act immediately on any safety or compliance concerns.
- Communication, Reporting & Accountability
- Report regularly to the Parks Director on site performance, challenges, and opportunities and solutions.
- Participate fully in weekly performance reviews, operational meetings, and planning sessions.
- Provide honest, timely updates and take ownership of actions agreed.
- Support the site by implementing changes quickly and consistently.
Skills & Experience
- Proven experience managing operations in a leisure, attraction, hospitality, retail, or visitor-focused environment.
- Strong people leadership skills with experience managing managers and frontline teams.
- Commercial awareness with an understanding of revenue drivers, cost control, and SPH.
- Confident decision-maker with the ability to act quickly under pressure.
- Strong organisational and communication skills.
Personal Attributes
- Highly visible, hands-on leader who sets standards by example.
- Customer-focused with strong attention to detail.
- Accountable, resilient, and solutions focused.
- Comfortable being challenged and holding others to account.
- Proud ambassador for Marsh Farm and its values.
Due to the nature of this role being in hospitality you will be required to work some weekends.
General Manager in Chelmsford employer: Camp Beaumont
Marsh Farm is an exceptional employer that prioritises a vibrant work culture and employee development, making it an ideal place for those seeking a meaningful career in hospitality management. With a strong focus on operational excellence and customer experience, employees are empowered to lead from the front, ensuring a safe and welcoming environment for visitors while enjoying opportunities for growth and advancement within a supportive team. Located in a dynamic setting, Marsh Farm offers unique advantages such as hands-on leadership roles and the chance to make a tangible impact on guest experiences.
StudySmarter Expert Advice🤫
We think this is how you could land General Manager in Chelmsford
✨Tip Number 1
Get to know the company inside out! Research Marsh Farm, its values, and what makes it tick. This way, when you walk into that interview, you can show them you're not just another candidate – you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for you. This insider knowledge can give you an edge and help you stand out during the hiring process.
✨Tip Number 3
Prepare for situational questions! Think about how you'd handle various scenarios related to operational leadership and customer experience. Practising your responses will help you feel more confident and ready to impress during the interview.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about wanting to join the Marsh Farm team. So, get your application in and let’s make it happen!
We think you need these skills to ace General Manager in Chelmsford
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through! We want to see how much you care about delivering a top-notch visitor experience and leading a team. Share specific examples of your past experiences that highlight your passion for operational excellence.
Be Specific About Your Experience:Tailor your application by detailing your relevant experience in managing operations, especially in leisure or hospitality settings. We love it when candidates provide concrete examples of how they've driven performance and improved customer satisfaction in previous roles.
Highlight Your Leadership Style:As a hands-on leader, it's crucial to convey your leadership style in your application. Describe how you motivate teams, set standards, and ensure everyone is on board with the vision. We’re looking for someone who leads by example and fosters a positive culture!
Keep It Professional Yet Personal:While we appreciate a friendly tone, remember to keep your application professional. Use clear language and structure your thoughts well. Don’t forget to check for typos and errors – we want to see your attention to detail right from the start!
How to prepare for a job interview at Camp Beaumont
✨Know Your Numbers
As a General Manager, you'll need to be on top of the commercial side of things. Brush up on key metrics like revenue targets, Spend Per Head (SPH), and cost control strategies. Be ready to discuss how you've driven performance in previous roles and how you plan to do the same at Marsh Farm.
✨Showcase Your Leadership Style
This role is all about people leadership. Prepare examples that highlight your experience managing teams, especially during peak times. Talk about how you motivate staff, handle underperformance, and create a positive culture. Remember, they want to see a hands-on leader who leads by example!
✨Customer Experience is Key
Marsh Farm is all about delivering a fantastic visitor experience. Think of specific instances where you've improved customer satisfaction or resolved complaints effectively. Be ready to share your approach to ensuring first and last impressions are always positive.
✨Be Prepared for Scenario Questions
Expect to face scenario-based questions that test your decision-making skills under pressure. Think about past challenges you've faced in operations and how you handled them. Show that you can act quickly and decisively while keeping the guest experience in mind.
