At a Glance
- Tasks: Lead global marketing strategy and drive commercial growth for a tech leader.
- Company: Join Camlin, a global technology innovator in power and rail industries.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional development.
- Other info: Be part of a dynamic team driving innovation across 20+ countries.
- Why this job: Shape the future of marketing in a transformative tech environment.
- Qualifications: Extensive senior marketing experience in B2B tech or industrial sectors.
The predicted salary is between 113400 - 138600 £ per year.
About Camlin
Camlin is a global technology leader that operates with the vision of bringing revolutionary products to life for a wide range of industries, including power and rail, and also has interests in a number of R&D projects in a variety of scientific sectors. At Camlin we believe in high quality engineering and design, allowing us to develop market leading products and services. In short, we love creating value for our customers by solving difficult problems. As of now, Camlin operates in over 20 countries worldwide.
The Role
Camlin is seeking an exceptional Chief Marketing Officer to lead the next phase of our global growth and transformation. This is a highly strategic leadership role responsible for defining how Camlin positions itself in the global market, how we engage customers and how marketing contributes directly to commercial growth. Working closely with the CEO and Senior Leadership Team, the CMO will shape Camlin's global marketing strategy, brand, go-to-market approach and customer proposition across our Energy and Rail businesses.
Global Marketing Strategy
- Define and own Camlin's global marketing strategy aligned to our value plan and business growth objectives.
- Establish clear market positioning, segmentation and customer strategies.
- Identify new markets, opportunities and emerging customer needs.
- Ensure marketing investment is aligned to measurable commercial outcomes.
Brand & Positioning
- Own and evolve the Camlin global brand.
- Develop clear, differentiated messaging and value propositions.
- Strengthen Camlin's position as a leading technology business within critical infrastructure.
- Ensure consistency of brand and messaging across global markets.
Go-to-Market
- Develop and lead global go-to-market strategies across priority markets and customer segments.
- Work closely with Sales, Business Development and Product Management to generate and accelerate pipelines.
- Develop account-based marketing strategies for key customers.
- Support market entry, product launches and expansion into new markets.
Customer & Product Marketing
- Develop a deep understanding of customers, competitors and market trends.
- Translate complex technology, software, data and engineering capabilities into compelling customer propositions.
- Partner with Product, Sales and Engineering to ensure solutions are aligned with market demand.
- Develop customer-focused campaigns and programmes that support growth and retention.
Digital & Performance
- Lead Camlin's digital marketing strategy and end-to-end customer journey.
- Build a data-driven approach to marketing performance and ROI.
- Develop effective CRM, automation, digital and campaign capabilities.
- Allocate marketing investment against measurable commercial outcomes and be able to show the return on investment.
- Set Camlin's approach to Ai in marketing and go-to-market: where it creates leverage, where it does not and how it is governed.
Leadership
- Build and lead a high-performing global marketing function.
- Establish the appropriate global marketing operating model, capabilities and talent.
- Create strong alignment between Marketing, Sales, Product and Strategy.
- Act as the senior marketing voice across the organisation and beyond.
What We're Looking For
- Significant senior marketing leadership experience within a global B2B organisation.
- Proven experience developing and executing global marketing and GTM strategies.
- Strong commercial track record with clear evidence of marketing contributing to growth.
- Experience in technology, software, engineering, energy, infrastructure or another complex B2B environment.
- Strong understanding of enterprise customers and complex buying journeys.
- Experience building and developing high-performing international teams.
- Excellent strategic, commercial and analytical capability.
- Ability to influence at CEO and Executive Leadership Team level.
- Comfortable operating in a fast-paced, transformational and international environment.
Success in the Role
- Create a clear and differentiated global market position for Camlin.
- Build a world-class marketing and GTM strategy.
- Increase brand awareness and customer engagement in priority markets.
- Create stronger alignment between Marketing, Sales and Product.
- Increase marketing contribution to pipeline and revenue.
- Build a high-performing global marketing organisation.
- Help position Camlin for its next phase of international growth.
Our Values
- We work together
- We believe in people
- We won't accept the 'way it has always been done'
- We listen to learn
- We're trying to do the right thing
Equal Employment Opportunity Statement: Individuals seeking employment at Camlin are considered without regards to race, colour, religion, national origin, age, sex, marital states, ancestry, physical or mental disability, gender identity or sexual orientation.
To be considered for this role you will be redirected to and must complete the application process on our careers page.
Chief Marketing Officer employer: Camlin
Camlin is an excellent employer that fosters a culture of engineering excellence and innovation, making it an ideal place for a Solutions Architect to thrive. With flexible working arrangements and a strong emphasis on employee growth, team collaboration, and high-quality application development, Camlin provides a supportive environment where your contributions are valued. Located in Lisburn, Northern Ireland, employees enjoy a competitive benefits package, including a company pension, ensuring a rewarding work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Chief Marketing Officer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Camlin and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Camlin are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Camlin on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Camlin. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Chief Marketing Officer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Camlin. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Camlin:Show us that you’ve done your homework! In your application, briefly mention what you admire about Camlin’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Camlin
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Camlin will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Camlin, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
