At a Glance
- Tasks: Lead digital marketing strategies and enhance Camira's online presence.
- Company: Join a multi-award-winning textile manufacturer with a rich heritage.
- Benefits: Competitive salary, 23 days leave, pension contributions, and professional development opportunities.
- Why this job: Shape the future of digital marketing in a sustainable and innovative environment.
- Qualifications: Experience in digital marketing, CRM, and data-driven strategies.
- Other info: Hybrid working options available; based in Mirfield, West Yorkshire.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Our Company
Camira is a multiâawardâwinning textile manufacturer with more than two centuries of heritage and a forwardâthinking approach to innovation and sustainability. Camira designs and manufactures environmental fabrics for the commercial, public transport and residential sectors.
Purpose of the Role
To lead the evolution of Camira's digital presence by creating innovative, dataâdriven marketing strategies that deliver exceptional online experiences for our customers. This role is pivotal in shaping and optimising our digital ecosystem, including websites, eCommerce platforms, CRM, and emerging technologies, to drive engagement, conversion and sustainable growth across all market segments.
The Day To Day
- To adhere to the Camira Code of Conduct and comply with all relevant quality, environmental, health & safety, data protection and corporate legislative requirements.
- Manage and improve Camira Group websites for the best customer experience (UX/UI and conversion).
- Run digital marketing campaigns using CRM, SEO and paid ads to drive traffic and growth.
- Oversee all website tools and services (e.g., visualisation tools, AI chatbot, image search).
- Act as CRM (HubSpot) champion for automation, lead nurturing and best practices.
- Track and report website, CRM and eCommerce performance against KPIs.
- Manage relationships with digital agencies and partners to deliver projects on time and budget.
- Identify and implement new digital technologies for competitive advantage.
- Ensure GDPR compliance across websites and CRM.
- Collaborate with ICT and Marketing teams to develop digital Maple and eCommerce offerings.
Other Considerations
- Competitive salary (dependent on experience).
- 23 days annual leave plus bank holidays, with the option to buy additional days.
- Company pension contribution.
- Standard working hours (Monday to Friday).
- Opportunities for professional development and training.
- Driving licence may be required for occasional travel.
- Based at Mirfield, West Yorkshire (with potential for hybrid working depending on business needs).
Camira Values
Our success lies in our customers' success. We focus on building longâlasting relationships and delivering a brilliant customer experience to a global market; using digital technologies, providing highâquality products, support and services that add value, inspire and exceed expectations. Our commitment to quality, health & safety and environmental standards ensures we consistently deliver products and services that meet both customer and regulatory requirements. We do the right thing, no matter how hard. We uphold integrity, honesty and transparency with our customers, our people and the planet. We respect our resources and commit to making pioneering fabrics and delivering valueâadded services that contribute positively to a more sustainable future.
Company Information
- Seniority level: MidâSenior level
- Employment type: Fullâtime
- Job function: Marketing and Sales
- Industry: Marketing Services
Group Digital Marketing Manager employer: Camira
Contact Detail:
Camira Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Group Digital Marketing Manager
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
â¨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your digital marketing projects and successes. This is a great way to demonstrate your expertise and creativity to potential employers.
â¨Tip Number 3
Prepare for interviews by researching Camiraâs values and recent projects. Tailor your responses to show how your experience aligns with their mission of sustainability and innovation.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows youâre genuinely interested in being part of the Camira team.
We think you need these skills to ace Group Digital Marketing Manager
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Group Digital Marketing Manager role. Highlight your achievements in digital marketing, especially those related to data-driven strategies and customer engagement.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can contribute to Camira's mission. Be sure to mention any relevant experience with CRM, SEO, or eCommerce platforms.
Showcase Your Digital Savvy: In your application, donât forget to mention any tools or technologies youâve used in previous roles. Whether it's HubSpot, Google Analytics, or any emerging tech, we want to know how you've leveraged these to drive results.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures youâre considered for the role without any hiccups!
How to prepare for a job interview at Camira
â¨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially around CRM, SEO, and eCommerce. Be ready to discuss how you've used data-driven strategies in your past roles to enhance customer experiences.
â¨Showcase Your Creativity
Camira is all about innovation, so come prepared with examples of creative campaigns you've led or contributed to. Think about how you can demonstrate your ability to think outside the box when it comes to digital marketing strategies.
â¨Understand Their Values
Familiarise yourself with Camira's commitment to sustainability and quality. Be ready to discuss how your personal values align with theirs and how you can contribute to their mission of delivering exceptional customer experiences.
â¨Prepare Questions
Interviews are a two-way street! Prepare insightful questions about their digital ecosystem and how they measure success. This shows you're genuinely interested in the role and helps you assess if it's the right fit for you.