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For Companies At a Glance
- Tasks: Lead marketing strategies and campaigns to drive growth and engagement.
- Company: A purpose-driven, employee-owned leader in AI-powered Digital Experience Platforms.
- Benefits: Competitive salary, hybrid working, employee share scheme, and fast-track progression to CMO.
- Why this job: Shape the future of marketing while making a real impact in mission-critical sectors.
- Qualifications: Experience in B2B marketing with strong skills in HubSpot and content creation.
- Other info: Opportunity to build and lead a high-performing marketing team.
The predicted salary is between 42000 - 84000 £ per year.
We represent one of the UK’s market leading providers of AI-powered Digital Experience Platforms serving mission-critical sectors like the NHS. Profitable, purpose-driven, and privately & employee-owned, they’ve helped hundreds of enterprise organisations deliver outstanding customer and employee experiences.
They’re looking for a Head of Marketing to own marketing end-to-end and play a critical part in the company’s growth. You’ll report directly to the Founder, influence senior business decisions, and play a key role in shaping the company’s commercial strategy. There is clear, performance-based scope to progress to CMO within circa 12 months, with senior management and board-level input.
What You’ll Do Day-to-Day
- Own inbound digital funnels — deliver high-quality, sales-ready leads
- Run outbound campaigns — email, webinars, events — tightly aligned with sales
- Track pipeline health, conversion rates, and ROI — using insight to drive continuous improvement
- Translate complex, technical products into clear, executive-level messaging
- Maintain and evolve the website and social presence, driving engagement, authority, and SEO
- Use HubSpot, Salesforce, LinkedIn, and other tools to execute, measure, and optimise campaigns
- Supervise and develop a Marketing Executive, with scope to grow the team and function
What You Bring
- Solid experience leading marketing for a small-to-medium B2B software or technology business (agency or in-house)
- Proven ability to own the full marketing funnel and deliver measurable commercial outcomes.
- Confident, credible, and commercially minded — able to operate with a solid level of gravitas alongside the founder, sales leadership, and senior stakeholders
- Strong hands-on capability with HubSpot; experience with Salesforce and LinkedIn campaigns
- Excellent copywriting and content skills — from thought leadership to lead-generation assets
What They Offer
- Starting salary of £60,000 per annum, potentially slightly more for the perfect candidate (£65,000), plus a potential KPI based OTE.
- Hybrid working (3 days in-office)
- Entry into an employee share scheme.
- Fast-track progression to CMO for a high performer, with board exposure and strategic ownership
- Opportunity to build, shape, and lead a high-performing marketing function
- Work with purpose - delivering real impact across the public sector
Head of Marketing in Woking employer: Cameron Pink
Contact Detail:
Cameron Pink Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Woking
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Head of Marketing role.
✨Tip Number 2
Showcase your expertise! Create content that highlights your knowledge in digital marketing and B2B strategies. Share it on LinkedIn or your personal blog to get noticed by potential employers.
✨Tip Number 3
Prepare for interviews by understanding the company’s mission and values. Be ready to discuss how your experience aligns with their goals, especially in driving customer and employee experiences.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you ace your application and connect with companies looking for talent like yours.
We think you need these skills to ace Head of Marketing in Woking
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for marketing and the mission of the company shine through. We want to see that you’re not just looking for a job, but that you genuinely care about making an impact in the sectors we serve.
Tailor Your Experience: Make sure to highlight your relevant experience in B2B software or technology marketing. We’re looking for someone who can own the full marketing funnel, so be specific about how your past roles have prepared you for this challenge.
Be Clear and Concise: We appreciate clarity! Use straightforward language to explain your achievements and how they relate to the role. Avoid jargon unless it’s necessary, and remember, we want to understand your value quickly.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Cameron Pink
✨Know Your Marketing Metrics
Make sure you’re well-versed in key marketing metrics like conversion rates, ROI, and pipeline health. Be ready to discuss how you've used these insights to drive improvements in past roles. This will show that you can own the full marketing funnel and deliver measurable outcomes.
✨Master the Tools of the Trade
Familiarise yourself with HubSpot, Salesforce, and LinkedIn campaigns before the interview. If you can share specific examples of how you've used these tools to execute and optimise campaigns, it’ll demonstrate your hands-on capability and make you stand out.
✨Craft Clear Messaging
Prepare to discuss how you translate complex technical products into clear, executive-level messaging. Bring examples of your copywriting skills, especially thought leadership and lead-generation assets, to showcase your ability to communicate effectively with senior stakeholders.
✨Show Your Leadership Potential
Since this role involves supervising a Marketing Executive and potentially growing the team, be ready to talk about your leadership style. Share experiences where you've developed others or led projects, highlighting your confidence and credibility in a B2B environment.
