At a Glance
- Tasks: Lead marketing strategies and campaigns to drive growth and engagement.
- Company: A purpose-driven, employee-owned leader in AI-powered Digital Experience Platforms.
- Benefits: Competitive salary, hybrid working, employee share scheme, and fast-track progression.
- Other info: Opportunity to grow into a CMO role with board-level exposure.
- Why this job: Shape the future of marketing while making a real impact in mission-critical sectors.
- Qualifications: Experience in B2B marketing with strong leadership and copywriting skills.
The predicted salary is between 60000 - 65000 £ per year.
We represent one of the UK’s market leading providers of AI-powered Digital Experience Platforms serving mission-critical sectors like the NHS. Profitable, purpose-driven, and privately & employee-owned, they’ve helped hundreds of enterprise organisations deliver outstanding customer and employee experiences.
They’re looking for a Head of Marketing to own marketing end-to-end and play a critical part in the company’s growth. You’ll report directly to the Founder, influence senior business decisions, and play a key role in shaping the company’s commercial strategy. There is clear, performance-based scope to progress to CMO within circa 12 months, with senior management and board-level input.
What You’ll Do Day-to-Day
- Own inbound digital funnels — deliver high-quality, sales-ready leads
- Run outbound campaigns — email, webinars, events — tightly aligned with sales
- Track pipeline health, conversion rates, and ROI — using insight to drive continuous improvement
- Translate complex, technical products into clear, executive-level messaging
- Maintain and evolve the website and social presence, driving engagement, authority, and SEO
- Use HubSpot, Salesforce, LinkedIn, and other tools to execute, measure, and optimise campaigns
- Supervise and develop a Marketing Executive, with scope to grow the team and function
What You Bring
- Solid experience leading marketing for a small-to-medium B2B software or technology business (agency or in-house)
- Proven ability to own the full marketing funnel and deliver measurable commercial outcomes.
- Confident, credible, and commercially minded — able to operate with a solid level of gravitas alongside the founder, sales leadership, and senior stakeholders
- Strong hands-on capability with HubSpot; experience with Salesforce and LinkedIn campaigns
- Excellent copywriting and content skills — from thought leadership to lead-generation assets
What They Offer
- Starting salary of £60,000 per annum, potentially slightly more for the perfect candidate (65), plus a potential KPI based OTE.
- Hybrid working (3 days in-office)
- Entry into an employee share scheme.
- Fast-track progression to CMO for a high performer, with board exposure and strategic ownership
- Opportunity to build, shape, and lead a high-performing marketing function
- Work with purpose - delivering real impact across the public sector
Head of Marketing employer: Cameron Pink
Join a leading UK health tech business that has dedicated over 20 years to enhancing digital experiences within the NHS. As an NHS Enterprise Software Sales Specialist, you'll thrive in a dynamic work culture that prioritises employee growth and offers clear progression opportunities for top performers. With a competitive salary and uncapped earnings potential, this role not only allows you to make a meaningful impact on healthcare but also provides the flexibility of hybrid working, making it an excellent employer for those seeking rewarding and purposeful employment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cameron Pink and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cameron Pink are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cameron Pink on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cameron Pink. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cameron Pink. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cameron Pink:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cameron Pink’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cameron Pink
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cameron Pink will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cameron Pink, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
