At a Glance
- Tasks: Lead marketing strategies for UK Institutional and Wholesale channels, collaborating with European teams.
- Company: Leading London-based Asset Manager known for market excellence.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Energetic team atmosphere with a focus on innovation and collaboration.
- Why this job: Join a top-tier firm and make an impact in the asset management industry.
- Qualifications: 5 years of marketing experience, strong institutional knowledge, and asset management background.
The predicted salary is between 60000 - 80000 £ per year.
Leading London based Asset Manager who are leaders in their market are looking for a seasoned Marketing Manager with strong Institutional Marketing experience. The purpose of the role is to deliver and lead on marketing in the UK Institutional channel, as well as to provide support to the UK Wholesale / Retail channel within the wider European Team. To work in close collaboration with other European teams on institutional and wholesale topics.
Requirements:
- 5 Years Marketing experience
- Strong Institutional Experience
- Asset or Investment Management experience
Responsibilities:
- Strategy planning and delivery (10%): Devise and deliver a digital marketing strategy for UK Institutional across multiple channels (advertising, emails, events, social media, content, web) and maintain the marketing plan. Work with marketing teams across Europe to implement and adapt pan-EMEA marketing campaigns locally when relevant. Leverage global themed campaigns, localising for maximum effectiveness for the UK market. Take responsibility for managing the content and contact strategy for client segments and delivering on client needs, ensuring appropriate reflection on the brand values, and consistency of messaging. Work with pan-EMEA media agency to deliver advertising and content and social media promotion campaigns relevant to the UK market. Assist in ad-hoc document updates for specific funds including brochures, performance updates and promotional flyers.
- Digital marketing (10%): Maintain and update the UK websites as required. Liaise with Digital Marketing to agree enhancements and analytics needs, driving better campaign results. Work to best manage and optimise how UK marketing uses the current Salesforce CRM system and integrate it further into marketing and sales processes.
- Events (35%): Plan and deliver an events strategy (including proprietary and sponsored events) in line with the overall marketing strategy. Ensure seamless delivery including presentations and supporting literature. Liaising with internal teams and external suppliers as required.
- Relationship management (10%): On a weekly basis report to the Head of European Marketing on the performance of all channels and work to KPI’s to optimise and improve performance. Work in partnership with Business Development teams to ensure they are fully served in terms of their product marketing requirements. Maintain and develop strong relationships with the portfolio managers, product specialists, communications, compliance and other business functions as appropriate. Ensuring the compliance of all marketing collateral and website with UK and EU regulations. Become valued and contributing member of both the Northern Europe and Pan-EMEA marketing teams.
- Budget management (5%): Management of UK Institutional marketing budget.
Additional Skills:
- Solid experience in asset management marketing
- Experience and understanding of UK institutional and wholesale space
- Track record of delivering high level marketing campaigns that hit KPIs and drive AUM and revenue growth
- In depth understanding of key products and asset classes within a leading global asset management business
- Experience of editing high quality content
- Experience of managing websites and digital collateral
- Experience in marketing planning and strategy
- The ability to responsibly manage high value agency relationships
- Experience running budgets
- The skills commensurate with a degree or equivalent preferably in a marketing related discipline
- Energetic, ideas-driven and can-do attitude to deliver in a timely manner
Marketing Manager (Wholesale) in London employer: Cameron Kennedy
As a leading asset manager based in London, we pride ourselves on fostering a dynamic and inclusive work culture that encourages innovation and collaboration. Our employees benefit from comprehensive professional development opportunities, competitive remuneration, and a supportive environment that values their contributions. Join us to be part of a forward-thinking team where your expertise in institutional marketing will make a significant impact in the UK and across Europe.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (Wholesale) in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to folks for a chat. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Show Off Your Skills
When you get the chance to meet potential employers, make sure to highlight your experience in institutional marketing and asset management. Bring examples of successful campaigns you've led and be ready to discuss how you can bring that expertise to their team.
✨Tailor Your Approach
Every company is different, so do your homework! Understand their marketing strategies and challenges, and think about how you can contribute. When you apply through our website, make sure your application reflects this tailored approach.
✨Follow Up
After interviews or networking events, don’t forget to follow up with a thank-you note. It’s a great way to show your appreciation and keep yourself top of mind. Plus, it gives you another chance to reiterate your interest in the role!
We think you need these skills to ace Marketing Manager (Wholesale) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to highlight your 5 years of marketing experience and strong institutional background. Use keywords from the job description to show we’re on the same page!
Craft a Compelling Cover Letter:Your cover letter should tell us why you’re the perfect fit for the Marketing Manager role. Share specific examples of your past successes in asset management marketing to grab our attention.
Showcase Your Digital Savvy:Since digital marketing is key, don’t forget to mention your experience with various channels like social media, email campaigns, and website management. We want to see how you can drive results!
Apply Through Our Website:For the best chance of being considered, make sure to apply through our website. It’s the easiest way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at Cameron Kennedy
✨Know Your Marketing Stuff
Make sure you brush up on your institutional marketing knowledge. Be ready to discuss specific strategies you've implemented in the past, especially in asset or investment management. Highlight your experience with digital marketing channels and how you've tailored campaigns for different audiences.
✨Showcase Your Collaborative Spirit
This role requires working closely with European teams, so be prepared to share examples of how you've successfully collaborated across departments. Talk about any experiences where you’ve adapted marketing strategies based on feedback from other teams or localised global campaigns.
✨Be Event-Ready
Since a significant part of the role involves planning and delivering events, think of some standout events you've managed. Discuss your approach to ensuring seamless delivery and how you’ve engaged stakeholders, both internal and external, to make these events successful.
✨Demonstrate Your Analytical Skills
The ability to report on performance and optimise marketing efforts is crucial. Prepare to discuss how you've used analytics to drive campaign results in the past. Bring examples of KPIs you've worked with and how you’ve adjusted strategies based on data insights.
