Group Marketing Director in Lincoln

The Group Marketing Director will define and lead our global marketing strategy, strengthen our brand, drive demand, and build a high-performing team that accelerates revenue growth. This role is critical to shaping CameraMatics' identity over the next 3–5 years: a bold, confident, industry-defining technology brand.

Role Summary

• Global marketing strategy
• Pipeline lead creation & acceleration
• Brand, content & narrative transformation
• Digital & performance marketing
• Social media expansion & industry presence
• Hypergrowth brand awareness and growth
• Field marketing & partner co-marketing
• Leadership of a growing global marketing team

This is a senior, highly strategic, and execution-capable role. You must be equally comfortable setting long-term strategy and diving deep into campaign optimisation, social performance, pipeline metrics, messaging, and creative output.

A major focus of this role is to change the industry narrative, differentiate CameraMatics from legacy telematics providers, and build a bold, modern, premium brand that resonates with enterprise buyers, fleet operators, drivers, and industry influencers.

Key Responsibilities

1. Global Marketing Strategy & Market Expansion
   • Develop and execute a unified global marketing strategy aligned to revenue targets and regional growth plans (UK, EU, US).
   • Build integrated campaigns across demand generation, digital, brand, content, PR, field marketing, and strategic partnerships.
   • Localise messaging and campaigns for key markets while maintaining a consistent brand identity.
   • Define marketing priorities for emerging target sectors (GSE/aviation, construction, waste, transport associations, utilities).
2. Pipeline Creation, Acceleration & Revenue Alignment
   • Own global pipeline generation and acceleration targets.
   • Partner with CRO, Sales Directors, Enterprise CSMs, and SDR leadership to ensure pipeline coverage and conversion.
   • Build a predictable demand engine using: Paid acquisition, Organic + social media, Video-led content, Industry thought leadership, ABM/ABX for key enterprise accounts.
   • Diagnose pipeline gaps and deploy targeted marketing interventions to increase velocity and reduce sales cycle time.
3. Narrative, Brand Positioning & Category Creation
   • Lead a bold brand repositioning to establish CameraMatics as the premium AI-driven fleet safety and operations platform.
   • Evolve messaging to focus on safety, intelligence, automation, risk reduction, predictive insights, and driver wellbeing.
   • Ensure a clear, differentiated brand story across markets, sales motions, and product launches.
   • Oversee visual identity, tone of voice, and overall narrative consistency across all channels and teams.
4. Content, Video & Social Media Leadership
   • Set the global content and video strategy, with a shift towards bold, high-quality, high-frequency video.
   • Coach the Global Content & Video Manager to deliver industry-defining creative output.
   • Transform CameraMatics’ social presence through aggressive follower growth, engagement, and industry reach—especially on LinkedIn and YouTube.
   • Oversee development of: Case study films, Product walkthroughs, Thought leadership series, Executive brand-building.
   • Ensure content supports brand, pipeline, sales enablement, and customer advocacy.
5. Digital, Performance & Analytics
   • Lead global digital strategy across SEO, GEO (AI discoverability), paid search, paid social, retargeting and CRO.
   • Implement high-quality dashboards tracking: Pipeline contribution, CAC, CPL, ROAS, Organic search performance, Social media growth & engagement, Content asset attribution.
   • Own global marketing KPIs and model forecasting for Board-level reporting.
6. Field Marketing, Events & Partnerships
   • Build a global field marketing engine with strong presences at major transport, logistics, construction and GSE events.
   • Lead marketing elements of strategic partnerships (OEMs, telematics, industry associations, integrators).
   • Align event strategies with ABM, sales priorities, and pipeline acceleration requirements.
7. Team Leadership & Organisational Development
   • Build, mentor, and lead a multi-disciplinary marketing team across regions.
   • Create a high-performance culture grounded in accountability, clarity, creativity, and data.
   • Develop operating rhythms, campaign processes, and cross-team collaboration frameworks.
   • Identify future team needs: demand gen, digital, content, product marketing, regional marketing, analysts.
8. Budget, Tools & Operational Excellence
   • Own the global marketing budget and allocate investment to maximise ROI.
   • Oversee selection, ownership, and optimisation of marketing technology (HubSpot, analytics, creative tools).
   • Ensure all campaigns are delivered on time, on brand, and aligned to revenue goals.

Qualifications & Experience

• 8+ years of B2B marketing leadership, ideally in SaaS, telematics, fleet technology, logistics, AI, or mobility sectors.
• Proven experience scaling marketing across Europe and/or North America.
• Strong track record in pipeline ownership, demand generation and revenue alignment.
• Deep understanding of digital marketing, ABM/ABX, social media growth, and brand strategy.
• Experience managing creative and performance marketing teams.
• Excellent stakeholder management; able to influence C-level leaders and cross-functional partners.
• Demonstrated ability to build differentiated, bold, industry-challenging brands.
• Data-driven mindset with strong analytical capability.
• Experience in a scale-up environment preferred.

Leadership Competencies

• Bold Storytelling: Challenges industry norms; elevates messaging beyond functional product features.
• Strategic Accountability: Owns the number; ensures marketing contributes materially to revenue.
• Operational Excellence: Builds process, clarity, and repeatability across a fast-scaling organisation.
• Agility & Pace: Works with urgency, embraces iterative execution, and moves quickly.
• Cross-Functional Influence: Creates alignment between Marketing, Sales, CS, Product, and Delivery.
• Outcome Ownership: Sets clear targets and takes responsibility for achieving them.

What We Offer

• Competitive executive compensation package.
• Ownership of the global marketing function during a transformational growth phase.
• Opportunity to move into a VP role.
• Opportunity to reshape an entire industry narrative and build a globally recognised brand.
• Direct influence on company strategy and revenue performance.
• Hybrid working with international travel (UK, EU, US).
• Work alongside a high-calibre leadership team during a major scale-up phase.