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For Companies At a Glance
- Tasks: Lead global marketing strategy and build a high-performing team to drive revenue growth.
- Company: Join a bold tech company redefining the fleet safety and operations industry.
- Benefits: Competitive salary, hybrid working, and opportunities for international travel.
- Why this job: Shape an industry narrative and make a real impact on a globally recognised brand.
- Qualifications: 8+ years in B2B marketing leadership with a focus on SaaS or telematics.
- Other info: Be part of a dynamic team during a transformational growth phase.
The predicted salary is between 80000 - 100000 £ per year.
The Group Marketing Director will define and lead our global marketing strategy, strengthen our brand, drive demand, and build a high-performing team that accelerates revenue growth. This role is critical to shaping CameraMatics' identity over the next 3–5 years: a bold, confident, industry-defining technology brand.
Role Summary
- Global marketing strategy
- Pipeline lead creation & acceleration
- Brand, content & narrative transformation
- Digital & performance marketing
- Social media expansion & industry presence
- Hypergrowth brand awareness and growth
- Field marketing & partner co-marketing
- Leadership of a growing global marketing team
This is a senior, highly strategic, and execution-capable role. You must be equally comfortable setting long-term strategy and diving deep into campaign optimisation, social performance, pipeline metrics, messaging, and creative output.
A major focus of this role is to change the industry narrative, differentiate CameraMatics from legacy telematics providers, and build a bold, modern, premium brand that resonates with enterprise buyers, fleet operators, drivers, and industry influencers.
Key Responsibilities
- Global Marketing Strategy & Market Expansion
- Develop and execute a unified global marketing strategy aligned to revenue targets and regional growth plans (UK, EU, US).
- Build integrated campaigns across demand generation, digital, brand, content, PR, field marketing, and strategic partnerships.
- Localise messaging and campaigns for key markets while maintaining a consistent brand identity.
- Define marketing priorities for emerging target sectors (GSE/aviation, construction, waste, transport associations, utilities).
- Pipeline Creation, Acceleration & Revenue Alignment
- Own global pipeline generation and acceleration targets.
- Partner with CRO, Sales Directors, Enterprise CSMs, and SDR leadership to ensure pipeline coverage and conversion.
- Build a predictable demand engine using: Paid acquisition, Organic + social media, Video-led content, Industry thought leadership, ABM/ABX for key enterprise accounts.
- Diagnose pipeline gaps and deploy targeted marketing interventions to increase velocity and reduce sales cycle time.
- Narrative, Brand Positioning & Category Creation
- Lead a bold brand repositioning to establish CameraMatics as the premium AI-driven fleet safety and operations platform.
- Evolve messaging to focus on safety, intelligence, automation, risk reduction, predictive insights, and driver wellbeing.
- Ensure a clear, differentiated brand story across markets, sales motions, and product launches.
- Oversee visual identity, tone of voice, and overall narrative consistency across all channels and teams.
- Content, Video & Social Media Leadership
- Set the global content and video strategy, with a shift towards bold, high-quality, high-frequency video.
- Coach the Global Content & Video Manager to deliver industry-defining creative output.
- Transform CameraMatics’ social presence through aggressive follower growth, engagement, and industry reach—especially on LinkedIn and YouTube.
- Oversee development of: Case study films, Product walkthroughs, Thought leadership series, Executive brand-building.
- Ensure content supports brand, pipeline, sales enablement, and customer advocacy.
- Digital, Performance & Analytics
- Lead global digital strategy across SEO, GEO (AI discoverability), paid search, paid social, retargeting and CRO.
- Implement high-quality dashboards tracking: Pipeline contribution, CAC, CPL, ROAS, Organic search performance, Social media growth & engagement, Content asset attribution.
- Own global marketing KPIs and model forecasting for Board-level reporting.
- Field Marketing, Events & Partnerships
- Build a global field marketing engine with strong presences at major transport, logistics, construction and GSE events.
- Lead marketing elements of strategic partnerships (OEMs, telematics, industry associations, integrators).
- Align event strategies with ABM, sales priorities, and pipeline acceleration requirements.
- Team Leadership & Organisational Development
- Build, mentor, and lead a multi-disciplinary marketing team across regions.
- Create a high-performance culture grounded in accountability, clarity, creativity, and data.
- Develop operating rhythms, campaign processes, and cross-team collaboration frameworks.
- Identify future team needs: demand gen, digital, content, product marketing, regional marketing, analysts.
- Budget, Tools & Operational Excellence
- Own the global marketing budget and allocate investment to maximise ROI.
- Oversee selection, ownership, and optimisation of marketing technology (HubSpot, analytics, creative tools).
- Ensure all campaigns are delivered on time, on brand, and aligned to revenue goals.
Qualifications & Experience
- 8+ years of B2B marketing leadership, ideally in SaaS, telematics, fleet technology, logistics, AI, or mobility sectors.
- Proven experience scaling marketing across Europe and/or North America.
- Strong track record in pipeline ownership, demand generation and revenue alignment.
- Deep understanding of digital marketing, ABM/ABX, social media growth, and brand strategy.
- Experience managing creative and performance marketing teams.
- Excellent stakeholder management; able to influence C-level leaders and cross-functional partners.
- Demonstrated ability to build differentiated, bold, industry-challenging brands.
- Data-driven mindset with strong analytical capability.
- Experience in a scale-up environment preferred.
Leadership Competencies
- Bold Storytelling: Challenges industry norms; elevates messaging beyond functional product features.
- Strategic Accountability: Owns the number; ensures marketing contributes materially to revenue.
- Operational Excellence: Builds process, clarity, and repeatability across a fast-scaling organisation.
- Agility & Pace: Works with urgency, embraces iterative execution, and moves quickly.
- Cross-Functional Influence: Creates alignment between Marketing, Sales, CS, Product, and Delivery.
- Outcome Ownership: Sets clear targets and takes responsibility for achieving them.
What We Offer
- Competitive executive compensation package.
- Ownership of the global marketing function during a transformational growth phase.
- Opportunity to move into a VP role.
- Opportunity to reshape an entire industry narrative and build a globally recognised brand.
- Direct influence on company strategy and revenue performance.
- Hybrid working with international travel (UK, EU, US).
- Work alongside a high-calibre leadership team during a major scale-up phase.
Group Marketing Director in Dartford employer: CameraMatics
Contact Detail:
CameraMatics Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Marketing Director in Dartford
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Group Marketing Director role.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing strategies and successes. This is your chance to shine and demonstrate how you can drive demand and build a bold brand.
✨Tip Number 3
Prepare for interviews by diving deep into CameraMatics' current marketing efforts. Be ready to discuss how you can elevate their brand and create a strong narrative that resonates with enterprise buyers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Group Marketing Director in Dartford
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Group Marketing Director role. Highlight your achievements in global marketing strategy and pipeline generation to catch our eye!
Showcase Your Leadership Skills: We want to see how you've built and led high-performing teams in the past. Share examples of how you've mentored team members and fostered a culture of accountability and creativity in your previous roles.
Be Bold and Creative: This role is all about redefining narratives and building a bold brand. Don’t be afraid to showcase your creative side in your application. Use engaging language and examples that demonstrate your innovative approach to marketing.
Apply Through Our Website: We encourage you to submit your application through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at CameraMatics
✨Know Your Marketing Strategy Inside Out
Before the interview, make sure you thoroughly understand the company's current marketing strategy and how it aligns with their goals. Be prepared to discuss how you would enhance their global marketing strategy and drive demand in key markets.
✨Showcase Your Leadership Skills
As a Group Marketing Director, you'll need to lead a high-performing team. Prepare examples of how you've built and mentored teams in the past, focusing on accountability and creativity. Highlight your experience in creating a culture that fosters collaboration and innovation.
✨Demonstrate Data-Driven Decision Making
This role requires a strong analytical mindset. Be ready to discuss how you've used data to inform marketing strategies, optimise campaigns, and drive revenue growth. Bring specific metrics or case studies that showcase your success in pipeline generation and performance marketing.
✨Prepare for Bold Storytelling
The company is looking for someone who can challenge industry norms and elevate messaging. Think about how you can articulate a bold narrative for CameraMatics that resonates with enterprise buyers. Practice telling your own story in a way that reflects this approach.