At a Glance
- Tasks: Lead product marketing strategies and manage category performance for a dynamic consumer business.
- Company: Join a respected Banbury-based organisation known for its innovative culture and growth opportunities.
- Benefits: Enjoy 32 days' holiday, healthcare, pension, and staff discounts in a modern office environment.
- Other info: Full-time, permanent role with opportunities for professional development and collaboration across departments.
- Why this job: Be part of a passionate team driving impactful product launches and market strategies.
- Qualifications: Experience in product marketing, strong communication skills, and a marketing/business qualification preferred.
The predicted salary is between 36000 - 60000 £ per year.
Find out if this opportunity is a good fit by reading all of the information that follows below.
As Product Marketing Manager, you will be responsible for:
Developing data and insight led 1, 3 & 5 year category strategy plans, in line with wider business and specific category objectives. Measuring and reporting performance to senior management, both in the UK and Internationally
Creating comprehensive launch plans for all new product launches in the UK, leading cross departmental teams to guarantee successful market entry
Developing product and price positioning, lead statements, KSP\'s, features & benefits, and point of difference for all existing and new products
Supporting the Product Management Coordination, tracking and analysing sales performance of selected product categories, using data such as Sales-in, EPOS, GFK, ATV & margin to make product, promotion and marketing recommendations
Carrying out annual category reviews ahead of updating and presenting new strategy and plans to key internal stakeholders in a timely manner
Working closely with the Online and Retail sales teams to understand market and retailer opportunities & challenges. Being proactive with recommendations based on research and/or analysis as well as category plans
Managing the creation of all copy and content for Consumer categories and products. Liaising with the wider Marketing teams to ensure the assets created support the relevant channels, and overall product strategy
Documenting, and making decisions / recommendations from extensive competitor research. Supporting the wider Product and Marketing team with desktop, field and product test analysis. Reporting findings and recommendations to wider business and internationally.
Overseeing and managing all product information creation and data entry relating to owned categories, supporting colleagues in other departments with such information where required.
Being a product and category champion, available to deliver presentations, training and insight to internal and external stakeholders where required
Liaising closely with Head Office colleagues, particularly Product Management, providing relevant feedback and building relationships to influence wider company decisions
Working closely with the logistics and stock control team to manage shipping, stock and forecast requirements in line with category plans
Proactively attending retailer and internal meetings to influence and support category performance objectives Skills / Experience required:
Product and marketing experience within a fast-moving business
Marketing or business qualification, desirable
Experience of managing relationships with retailers or wholesalers
Confident and strong communicator
Planned and structured approach
Methodical and adaptable character
Driving licence essential (attending events, when required)What\'s in it for you:
This is a great opportunity to join a well-respected local employer who offers not only an amazing culture and progression opportunities but also a very modern office with well-equipped facilities.
The salary for this position is confidential and will be discussed on application. You will receive 32 days\' holiday (including 8 bank holidays), a generous pension, life assurance, sick pay, healthcare and staff discounts.
Please forward your CV for a quick response
Product Marketing Mananger in Banbury employer: Cameo Consultancy
Join a highly respected Banbury-based organisation as a Product Marketing Manager, where you will thrive in a dynamic work culture that values innovation and collaboration. With a commitment to employee growth, the company offers extensive progression opportunities, a modern office environment, and a comprehensive benefits package including 32 days' holiday, generous pension contributions, and healthcare. This is an excellent opportunity for those passionate about product marketing to make a meaningful impact in a supportive and forward-thinking workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Mananger in Banbury
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Cameo Consultancy!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Cameo Consultancy would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Cameo Consultancy through your school's career services!
We think you need these skills to ace Product Marketing Mananger in Banbury
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Product Marketing Mananger, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Product Marketing Mananger position at Cameo Consultancy. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Cameo Consultancy
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
