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- Tasks: Join our team as a B2B Marketing Executive, managing email communications and customer engagement.
- Company: Cameo Consultancy is a dynamic firm focused on innovative marketing solutions.
- Benefits: Enjoy flexible hybrid working, 25 days holiday, and up to 10% annual bonus.
- Why this job: This role offers growth opportunities in a supportive environment with a focus on creativity and teamwork.
- Qualifications: Essential: B2B marketing knowledge, CRM experience (HubSpot), excellent communication skills, GCSE Maths and English.
- Other info: Annual volunteer days and the chance to buy extra holiday.
The predicted salary is between 27500 - 40000 £ per year.
We are looking for an organised B2B Marketing Executive to join a small team in Banbury, with the scope for development long-term. This is a full time, permanent position, with hybrid working available.
As B2B Marketing Executive, you will be reporting into the Head of Marketing and Sales and must be able/willing to work autonomously and responsibly, to manage and develop a programme of activity to engage and retain existing customers. This will be through the development of communications and content to ensure they have all the information they need and provide new, relevant information on a regular basis.
As B2B Marketing Executive, you will be responsible for:
- Managing and developing email communications - including monthly newsletter via HubSpot CRM.
- Liaising with the wider team to gather content, draft communications, build in HubSpot and send.
- Managing and developing the programme of automated communications to customers via HubSpot CRM - managing the plan for what comms are needed, gathering content, drafting comms, building content and set up in HubSpot.
- Mapping customer life cycles and using that to draw insights and highlight improvements.
- Managing and developing the private customer area of the website and identifying opportunities for improvements.
- Managing and developing regular insight surveys and researching with customers to understand if they are getting value from their membership and what else could be done to support their needs.
- Using your knowledge and resources to allow the company to develop the use of the CRM HubSpot.
- Supporting the wider marketing and sales team with activities such as managing recruitment enquiries, managing marketing and sales activities to recruit new members.
As B2B Marketing Executive, you must be/have:
- Knowledge of B2B and working with existing customer marketing - Essential.
- Extensive experience of working with a CRM, ideally Hubspot - Essential.
- Ability to understand and scrutinise data for insights and how the company can leverage data for improved customer experience - Highly desirable.
- Experience in mapping customer life cycles and using it to highlight improvements - Highly desirable.
- Excellent communication skills and organisation, and ability to work independently - Essential.
- Maths and English GCSE or equivalent - Essential.
- Higher education qualification such as degree in relevant subject or equivalent experience - Highly desirable.
Key Skills and Competencies:
- Communication - good communicator both written and oral.
- Planning and organising - working across different activities often with competing deadlines.
- Proficient in Microsoft Office - Essential.
- Creativity - ability to generate new ideas and ways of working.
- Responsibility - comfortable working without frequent direction.
- Teamwork - ability to work within a team structure.
What’s in it for me?
- Full and permanent role.
- A salary of up to £37,000.
- Flexible hybrid working.
- 25 days holiday + extra for Xmas close down and bank holiday - you can buy holiday too.
- Up to 10% annual bonus.
- 10% non-contributory pension.
- Annual 2 days off for volunteer opportunities.
Marketing Executive employer: Cameo Consultancy
Contact Detail:
Cameo Consultancy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Familiarise yourself with HubSpot CRM, as it's essential for the role. Consider taking a short online course or tutorial to enhance your skills and demonstrate your commitment to mastering the tool.
✨Tip Number 2
Research B2B marketing strategies and trends, especially those related to customer retention. Being able to discuss current practices and how they can be applied at Cameo Consultancy will show your proactive approach.
✨Tip Number 3
Prepare examples of past marketing campaigns you've managed, particularly those that involved email communications. Be ready to discuss the outcomes and what you learned from those experiences during the interview.
✨Tip Number 4
Network with professionals in the B2B marketing field, especially those who have experience with customer lifecycle mapping. This could provide you with valuable insights and potentially useful contacts for your application.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, CRM usage (especially HubSpot), and any specific campaigns you've managed. Use keywords from the job description to align your skills with what Cameo Consultancy is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of customer engagement and retention strategies. Mention specific examples of how you've successfully communicated with clients or improved customer experiences in previous roles.
Showcase Your Communication Skills: Since excellent communication is essential for this role, ensure your application is well-written and free of errors. Use clear and concise language to demonstrate your ability to convey information effectively.
Highlight Your Organisational Skills: Provide examples of how you've managed multiple projects or deadlines in the past. This could include details about how you organised email campaigns or coordinated with teams to gather content, which is crucial for the B2B Marketing Executive position.
How to prepare for a job interview at Cameo Consultancy
✨Showcase Your B2B Marketing Knowledge
Make sure to highlight your understanding of B2B marketing strategies during the interview. Discuss any previous experiences where you successfully engaged and retained customers, as this is crucial for the role.
✨Familiarise Yourself with HubSpot
Since the position requires extensive use of HubSpot CRM, it’s essential to demonstrate your familiarity with the platform. If you have specific examples of how you've used HubSpot in past roles, be ready to share them.
✨Prepare for Data-Driven Discussions
The ability to analyse data for insights is highly desirable. Be prepared to discuss how you've previously used data to improve customer experiences or marketing campaigns, and think of examples that showcase your analytical skills.
✨Demonstrate Strong Communication Skills
As a B2B Marketing Executive, excellent communication is key. Practice articulating your thoughts clearly and confidently, both in writing and verbally, as you may be asked to provide examples of your communication style during the interview.
