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- Tasks: Join our team as a B2B Marketing Executive, managing customer communications and insights.
- Company: We're a dynamic company in Banbury focused on engaging and retaining customers through innovative marketing.
- Benefits: Enjoy flexible hybrid working, 25 days holiday, and a generous bonus scheme.
- Why this job: This role offers growth opportunities, creative freedom, and a chance to make a real impact.
- Qualifications: Essential: B2B marketing knowledge, CRM experience (HubSpot), excellent communication skills, and GCSEs.
- Other info: Work independently while collaborating with a supportive team and enjoy volunteer days.
The predicted salary is between 30000 - 41000 £ per year.
We are looking for an organised B2B Marketing Executive to join a small team in Banbury, with the scope for development long-term. This is a full time, permanent position, with hybrid working available. As B2B Marketing Executive, you will be reporting into the Head of Marketing and Sales and must be able/willing to work autonomously and responsibly, to manage and develop a programme of activity to engage and retain existing customers. This will be through the development of communications and content to ensure they have all the information they need and provide new, relevant information on a regular basis.
As B2B Marketing Executive, you will be responsible for:
- Managing and developing email communications – including monthly newsletter via HubSpot CRM. Liaising with the wider team to gather content, draft communications, build in HubSpot and send
- Managing and developing the programme of automated communications to customers via HubSpot CRM – managing the plan for what comms are needed, gathering content, drafting comms, building content and set up in Hubspot
- Mapping customer life cycles and using that to draw insights and highlight improvements
- Managing and developing the private customer area of the website and identifying opportunities for improvements
- Managing and developing regular insight surveys and researching with customers to understand if they are getting value from their membership and what else could be done to support their needs
- Using your knowledge and resources to allow the company to develop the use of the CRM HubSpot
- Supporting the wider marketing and sales team with activities such as managing recruitment enquiries, managing marketing and sales activities to recruit new members
As B2B Marketing Executive, you must be/have:
- Knowledge of B2B and working with existing customer marketing – Essential
- Extensive experience of working with a CRM, ideally Hubspot – Essential
- Ability to understand and scrutinise data for insights and how the company can leverage data for improved customer experience – Highly desirable
- Experience in mapping customer life cycles and using it to highlight improvements – Highly desirable
- Excellent communication skills and organisation, and ability to work independently – Essential
- Maths and English GCSE or equivalent – Essential
- Higher education qualification such as degree in relevant subject or equivalent experience- Highly desirable
Key Skills and Competencies
- Communication – good communicator both written and oral
- Planning and organising – working across different activities often with competing deadlines
- Proficient in Microsoft Office – Essential
- Creativity – ability to generate new ideas and ways of working
- Responsibility – comfortable working without frequent direction
- Teamwork – ability to work within a team structure
What\’s in it for me?
- Full and permanent role
- A salary of up to £37,000
- Flexible hybrid working
- 25 days holiday + extra for Xmas close down and bank holiday – you can buy holiday too
- Up to 10% annual bonus
- 10% non-contributory pension
- Annual 2 days off for volunteer opportunities
- Childcare holiday scheme days
Marketing Executive in Banbury employer: Cameo Consultancy (Recruitment) Limited
Contact Detail:
Cameo Consultancy (Recruitment) Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive in Banbury
✨Tip Number 1
Familiarise yourself with HubSpot CRM, as it's a key tool for the role. Consider taking online courses or tutorials to enhance your skills and demonstrate your commitment to mastering the platform.
✨Tip Number 2
Research B2B marketing strategies and trends to show your understanding of the industry. Being able to discuss recent developments or case studies during an interview can set you apart from other candidates.
✨Tip Number 3
Prepare examples of how you've successfully managed customer communications in the past. Highlight specific campaigns or projects where you improved engagement or retention, as this will showcase your relevant experience.
✨Tip Number 4
Network with professionals in the B2B marketing field, especially those who have experience with customer lifecycle mapping. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
We think you need these skills to ace Marketing Executive in Banbury
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing and CRM systems, particularly HubSpot. Use specific examples that demonstrate your ability to manage communications and engage customers.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention your skills in communication, organisation, and data analysis, and explain how they align with the responsibilities of the B2B Marketing Executive position.
Showcase Your Creativity: In your application, include examples of creative marketing campaigns or content you have developed in the past. This will help demonstrate your ability to generate new ideas and improve customer engagement.
Highlight Relevant Skills: Emphasise your proficiency in Microsoft Office and any other relevant tools. Mention your ability to work independently and manage multiple tasks, as these are essential for the role.
How to prepare for a job interview at Cameo Consultancy (Recruitment) Limited
✨Showcase Your B2B Knowledge
Make sure to highlight your understanding of B2B marketing during the interview. Be prepared to discuss specific strategies you've used in the past to engage and retain customers, as this role heavily focuses on existing customer marketing.
✨Demonstrate HubSpot Proficiency
Since experience with HubSpot CRM is essential, come ready to discuss your previous work with the platform. Share examples of how you've managed email communications or automated campaigns, as this will show your capability to handle the responsibilities of the role.
✨Prepare for Data-Driven Discussions
The ability to analyse data for insights is highly desirable. Be prepared to talk about how you've used data in past roles to improve customer experiences or inform marketing strategies. Bring examples of metrics you've tracked and how they influenced your decisions.
✨Exhibit Strong Communication Skills
As communication is key in this role, practice articulating your thoughts clearly and confidently. Prepare to discuss how you’ve effectively communicated with teams or customers in the past, and consider sharing a brief example of a successful communication strategy you've implemented.
