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- Tasks: Join our team as a B2B Marketing Executive, managing customer communications and insights.
- Company: We're a dynamic company in Banbury focused on engaging and retaining customers.
- Benefits: Enjoy flexible hybrid working, 25 days holiday, and a bonus of up to 10%.
- Why this job: This role offers growth opportunities and the chance to make a real impact.
- Qualifications: Essential: B2B marketing knowledge, CRM experience, and strong communication skills.
- Other info: You'll have the chance to volunteer and contribute to community initiatives.
The predicted salary is between 30000 - 52000 £ per year.
We are looking for an organised B2B Marketing Executive to join a small team in Banbury, with the scope for development long-term. This is a full-time, permanent position, with hybrid working available.
As B2B Marketing Executive, you will be reporting into the Head of Marketing and Sales and must be able/willing to work autonomously and responsibly, to manage and develop a programme of activity to engage and retain existing customers. This will be through the development of communications and content to ensure they have all the information they need and provide new, relevant information on a regular basis.
As B2B Marketing Executive, you will be responsible for:
- Managing and developing email communications - including monthly newsletter via HubSpot CRM.
- Liaising with the wider team to gather content, draft communications, build in HubSpot and send.
- Managing and developing the programme of automated communications to customers via HubSpot CRM - managing the plan for what comms are needed, gathering content, drafting comms, building content and set up in HubSpot.
- Mapping customer life cycles and using that to draw insights and highlight improvements.
- Managing and developing the private customer area of the website and identifying opportunities for improvements.
- Managing and developing regular insight surveys and researching with customers to understand if they are getting value from their membership and what else could be done to support their needs.
- Using your knowledge and resources to allow the company to develop the use of the CRM HubSpot.
- Supporting the wider marketing and sales team with activities such as managing recruitment enquiries, managing marketing and sales activities to recruit new members.
As B2B Marketing Executive, you must be/have:
- Knowledge of B2B and working with existing customer marketing - Essential.
- Extensive experience of working with a CRM, ideally HubSpot - Essential.
- Ability to understand and scrutinise data for insights and how the company can leverage data for improved customer experience - Highly desirable.
- Experience in mapping customer life cycles and using it to highlight improvements - Highly desirable.
- Excellent communication skills and organisation, and ability to work independently - Essential.
- Maths and English GCSE or equivalent - Essential.
- Higher education qualification such as degree in relevant subject or equivalent experience - Highly desirable.
Key Skills and Competencies:
- Communication - good communicator both written and oral.
- Planning and organising - working across different activities often with competing deadlines.
- Proficient in Microsoft Office - Essential.
- Creativity - ability to generate new ideas and ways of working.
- Responsibility - comfortable working without frequent direction.
- Teamwork - ability to work within a team structure.
What’s in it for me?
- Full and permanent role.
- A salary of up to £37,000.
- Flexible hybrid working.
- 25 days holiday + extra for Christmas close down and bank holiday - you can buy holiday too.
- Up to 10% annual bonus.
- 10% non-contributory pension.
- Annual 2 days off for volunteer opportunities.
- Childcare holiday scheme days.
Marketing Executive employer: Cameo Consultancy (Recruitment) Limited
Contact Detail:
Cameo Consultancy (Recruitment) Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Familiarise yourself with HubSpot CRM, as it's essential for the role. Consider taking a short online course or tutorial to enhance your skills and demonstrate your commitment to mastering the platform.
✨Tip Number 2
Research B2B marketing strategies and trends to show your understanding of the industry. Being able to discuss recent developments or case studies during an interview can set you apart from other candidates.
✨Tip Number 3
Prepare examples of how you've successfully managed customer communications in the past. Highlight specific campaigns or projects where you improved engagement or retention, as this will showcase your relevant experience.
✨Tip Number 4
Network with professionals in the B2B marketing field, especially those who use HubSpot. Engaging with them on platforms like LinkedIn can provide insights and potentially lead to referrals for the position.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing and CRM systems, particularly HubSpot. Use specific examples that demonstrate your ability to manage communications and engage customers.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention your experience with email communications and customer lifecycle mapping, and explain how you can contribute to their marketing efforts.
Showcase Your Communication Skills: Since excellent communication is essential for this role, ensure your application is well-written and free of errors. Use clear and concise language to convey your ideas effectively.
Highlight Relevant Skills: In your application, emphasise your organisational skills and ability to work independently. Mention any experience you have with data analysis and how it has helped improve customer experiences in previous roles.
How to prepare for a job interview at Cameo Consultancy (Recruitment) Limited
✨Showcase Your B2B Marketing Knowledge
Make sure to highlight your understanding of B2B marketing strategies during the interview. Be prepared to discuss specific examples of how you've engaged and retained customers in previous roles, as this will demonstrate your capability to manage the responsibilities outlined in the job description.
✨Familiarise Yourself with HubSpot
Since extensive experience with HubSpot CRM is essential for this role, take some time to brush up on your HubSpot skills. If possible, prepare to discuss how you've used HubSpot in past positions, particularly in managing email communications and automated customer interactions.
✨Prepare Data-Driven Insights
The ability to scrutinise data for insights is highly desirable. Come prepared with examples of how you've mapped customer life cycles and used data to improve customer experiences. This will show that you can leverage data effectively to enhance the company's marketing efforts.
✨Demonstrate Strong Communication Skills
As a B2B Marketing Executive, excellent communication skills are crucial. Practice articulating your thoughts clearly and concisely, both verbally and in writing. You might even want to prepare a brief presentation or example of a communication piece you've created to showcase your skills.
