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- Tasks: Lead and shape innovative retail marketing strategies across multiple channels.
- Company: Join a well-established business with a strong reputation in the retail sector.
- Benefits: Competitive salary, generous holiday, employee discounts, and profit sharing.
- Other info: Enjoy hybrid working and excellent career development opportunities.
- Why this job: Make a real impact by driving customer-focused campaigns and leading a dynamic team.
- Qualifications: Proven senior marketing experience in B2C/retail and strong leadership skills.
The predicted salary is between 60000 - 67500 £ per year.
Cameo is delighted to be recruiting for a Head of Retail Marketing to join a highly successful and well-established business. This is a fantastic opportunity for an experienced marketing leader to shape and deliver a best-in-class retail marketing strategy across a multi-channel environment. This is a full time position, for a 12 month fixed term contract (maternity cover), based in Banbury (hybrid working).
As Head of Retail Marketing, you will lead the development and delivery of the UK retail marketing strategy, translating category plans into impactful, customer-focused campaigns across the full consumer journey. You will work closely with senior stakeholders across sales, product, and leadership teams, while managing agency relationships and overseeing the execution of campaigns across digital, social, PR, and in-store channels. This is a strategic and hands-on leadership role, with responsibility for team management, budget ownership, and driving performance through insight-led marketing.
As Head of Retail Marketing, you will be responsible for:
- Developing and delivering 1, 3 and 5-year marketing and category strategies
- Leading multi-channel campaigns across retail, digital, PR, and social
- Owning and managing the marketing budget and planning process
- Building strong relationships with agencies, retail partners, and internal stakeholders
- Leading, coaching and developing a high-performing marketing team
- Analysing performance data and optimising campaign effectiveness
- Ensuring brand consistency across all customer touchpoints
As Head of Retail Marketing, you must be/have:
- Proven experience in a senior marketing role within a B2C / retail environment
- Strong background in brand strategy and multi-channel campaign delivery
- Experience managing agencies and large-scale marketing budgets
- A confident leader with experience developing and motivating teams
- Commercially aware, data-driven, and strategically focused
- Excellent stakeholder management and communication skills
What's in it for you? Salary: £60,000-£67,500 DOE, 26 days holiday, holiday purchase scheme, employee discounts, company profit share, pension, life insurance, company sick pay and much more!
If you're a driven and experienced marketing leader looking for your next challenge, Hannah would love to hear from you.
Head of Retail Marketing employer: Cameo Consultancy Limited
Contact Detail:
Cameo Consultancy Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Retail Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the retail marketing space and let them know you're on the lookout for opportunities. You never know who might have the inside scoop on a role that’s perfect for you.
✨Tip Number 2
Get social! Use platforms like LinkedIn to showcase your expertise in retail marketing. Share insights, engage with industry content, and connect with key players in the field. This can help you stand out and get noticed by potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of the company and its marketing strategies. Be ready to discuss how you can lead impactful campaigns and drive performance. Show them you’re the strategic leader they need!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Cameo.
We think you need these skills to ace Head of Retail Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Retail Marketing role. Highlight your experience in B2C and retail environments, focusing on your achievements in multi-channel campaigns and team leadership.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've developed marketing strategies and managed budgets, and don’t forget to show your passion for retail marketing!
Showcase Your Leadership Skills: As a strategic leader, it’s crucial to demonstrate your ability to motivate and develop teams. Include examples of how you’ve successfully led teams and built strong relationships with stakeholders in your application.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Cameo Consultancy Limited
✨Know Your Marketing Strategies
Make sure you brush up on the latest trends in retail marketing. Be ready to discuss how you would develop and deliver a multi-channel strategy that aligns with the company's goals. Show them you understand the consumer journey and can translate category plans into impactful campaigns.
✨Showcase Your Leadership Skills
As a Head of Retail Marketing, you'll need to lead a team effectively. Prepare examples of how you've motivated and developed teams in the past. Highlight your experience in managing agency relationships and how you've driven performance through insight-led marketing.
✨Be Data-Driven
Demonstrate your ability to analyse performance data and optimise campaign effectiveness. Bring specific examples of how you've used data to inform your marketing decisions and improve outcomes. This will show them you're not just creative but also commercially aware.
✨Engage with Stakeholders
Strong stakeholder management is key for this role. Prepare to discuss how you've built relationships with internal teams and external partners. Think about how you can communicate effectively with senior stakeholders and ensure brand consistency across all touchpoints.