Senior Media Planner/Buyer

Senior Media Planner/Buyer

London Full-Time 36000 - 60000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead innovative media campaigns across video and audio platforms.
  • Company: Join PMG, a top-rated global marketing services company known for creativity and innovation.
  • Benefits: Enjoy generous time off, parental leave, and professional development opportunities.
  • Why this job: Make an impact in a dynamic team while shaping the future of advertising.
  • Qualifications: Experience in media planning and a passion for data-driven strategies are essential.
  • Other info: Be part of a diverse culture that values inclusion and continuous improvement.

The predicted salary is between 36000 - 60000 ÂŁ per year.

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We are PMG

Named

We are PMG

Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

Who You Will Be Working With

At PMG, our Convergent Video & Audio team is at the forefront of blending traditional and digital media strategies, helping brands create immersive, cross-platform experiences that connect with audiences across TV, streaming, radio, and emerging media channels. We craft high-impact campaigns that seamlessly integrate across multiple touchpoints, ensuring brands reach the right audience, at the right time, with the right message—whether they’re watching, listening, or engaging in new and evolving ways.

You’ll work alongside media strategists, creative teams, analytics experts, and top industry vendors, executing campaigns that drive measurable results and fuel brand growth. From optimising placements and analysing performance trends to negotiating media buys and developing cutting-edge measurement solutions, you’ll play a vital role in shaping how brands maximise their impact in an increasingly fragmented media landscape.

Beyond execution, this role is about pioneering innovation in convergent media—testing new ad formats, leveraging audience insights, and integrating data-driven strategies that enhance engagement and ROI. You’ll have the opportunity to influence full-funnel marketing strategies, ensuring video and audio investments are aligned with broader brand and business objectives.

As a Senior Media Planner, if you’re passionate about data-driven media, storytelling through audio and video, and redefining the future of advertising, this is the place to make an impact.

What You Will Do

  • Lead the planning and execution of high-impact convergent video and audio campaigns.
  • Develop strategies for optimising media placements across TV, radio, and digital platforms.
  • Drive collaboration with cross-functional teams, including media, creative, and analytics.
  • Evaluate marketing performance metrics and leverage data-driven insights for decision-making.
  • Manage external partnerships with media vendors and negotiate optimal advertising placements.
  • Contribute to forecasting and budget planning for media campaigns.
  • Identify emerging trends and opportunities in convergent video and audio advertising.
  • Deliver regular updates and actionable insights internally and externally to clients, showcasing campaign results and offering recommendations for improvement.
  • Mentor and support junior team members in their growth of Convergent Video/Audio within the Media and Marketing landscape.

The primary focus of this role is the Convergent Video/Audio channel, ensuring excellence in strategy, execution, and performance. However, responsibilities may extend across other media channels as needed to support broader campaign objectives and business priorities.

What You Will Bring

  • Extensive experience in Convergent Video & Audio, with a Bachelor’s degree or equivalent work experience.
  • Strong expertise in marketing strategy, planning, and analysis, ensuring data-driven media execution and optimisation.
  • Proficiency in marketing metrics, using insights to refine convergent video and audio campaigns.
  • Experience in media planning & buying, ensuring effective execution across digital and traditional platforms.
  • Familiarity with convergent video and audio platforms, optimising multi-channel advertising strategies.
  • Knowledge of geofencing, Nielsen DMAs, and cross-screen measurement tools like Vivvix, VideoAmp, and EDO to enhance targeting and effectiveness.
  • Hands-on experience with digital and traditional ad platforms, including Innovid and iSpot, to track and optimise media performance.
  • A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritising client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
  • Pet Insurance: Protect your pet\’s health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Commuter Benefits: Access support for travel and commuting needs, where available.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We\’re dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing and Sales

  • Industries

    Advertising Services

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Senior Media Planner/Buyer employer: Camelot Strategic Marketing & Media

At PMG, we pride ourselves on being a top employer, recognised by Ad Age and Fast Company for our exceptional workplace culture. Our commitment to professional development, generous time off, and comprehensive benefits—including parental leave and wellness support—ensures that our employees thrive both personally and professionally. Located in the vibrant city of London, you will be part of a diverse team that values innovation and collaboration, empowering you to make a meaningful impact in the dynamic world of media planning and buying.
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Contact Detail:

Camelot Strategic Marketing & Media Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Media Planner/Buyer

✨Tip Number 1

Familiarise yourself with the latest trends in convergent video and audio advertising. This will not only help you understand the industry better but also allow you to speak confidently about innovative strategies during interviews.

✨Tip Number 2

Network with professionals in the media planning and buying space. Attend industry events or join relevant online forums to connect with others who can provide insights or even refer you to opportunities at PMG.

✨Tip Number 3

Prepare to discuss specific campaigns you've worked on that demonstrate your ability to optimise media placements and drive measurable results. Be ready to share data-driven insights that showcase your impact.

✨Tip Number 4

Research PMG's recent projects and clients to understand their approach to media strategy. Tailoring your conversation to reflect their values and successes can set you apart as a candidate who is genuinely interested in the role.

We think you need these skills to ace Senior Media Planner/Buyer

Media Planning and Buying
Data Analysis and Interpretation
Cross-Platform Strategy Development
Negotiation Skills
Performance Metrics Evaluation
Audience Insights Utilisation
Budget Management
Emerging Media Trends Identification
Collaboration with Cross-Functional Teams
Mentorship and Leadership
Familiarity with Digital and Traditional Ad Platforms
Knowledge of Geofencing and Cross-Screen Measurement Tools
Adaptability and Curiosity in Media Innovation
Customer-Focused Mindset

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in media planning and buying, especially in convergent video and audio. Use specific examples of campaigns you've worked on and the results achieved.

Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven media and storytelling. Mention how your skills align with PMG's focus on innovation and collaboration, and provide examples of how you've successfully led media campaigns.

Showcase Your Analytical Skills: Since the role involves evaluating marketing performance metrics, include specific instances where you've used data to drive decisions. Highlight any tools or platforms you're familiar with that are relevant to the position.

Highlight Leadership Experience: If you have experience mentoring or leading teams, be sure to mention this. PMG values people-focused leadership, so demonstrate how you've supported others in their professional growth.

How to prepare for a job interview at Camelot Strategic Marketing & Media

✨Showcase Your Data-Driven Mindset

As a Senior Media Planner/Buyer, your ability to leverage data is crucial. Be prepared to discuss specific examples of how you've used data to inform your media strategies and optimise campaigns. Highlight any tools or platforms you’ve worked with that demonstrate your analytical skills.

✨Demonstrate Cross-Functional Collaboration

This role involves working closely with various teams. Share experiences where you successfully collaborated with creative, analytics, or media teams to execute campaigns. Emphasise your communication skills and how you foster teamwork to achieve common goals.

✨Stay Ahead of Industry Trends

The media landscape is constantly evolving. Research current trends in convergent video and audio advertising before your interview. Be ready to discuss how these trends could impact the company’s strategies and how you can contribute to innovative solutions.

✨Prepare for Scenario-Based Questions

Expect questions that assess your problem-solving abilities. Prepare for scenario-based questions where you might need to outline how you would handle specific challenges in media planning or buying. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.

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