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- Tasks: Lead exciting digital marketing campaigns and create engaging content to connect with global audiences.
- Company: Join a dynamic team at a growing tech company in Cambridge.
- Benefits: Enjoy flexible working, competitive salary, share options, and 33 days of annual leave.
- Other info: Be part of a diverse and inclusive workplace with excellent career growth opportunities.
- Why this job: Make an impact in digital marketing while collaborating with innovative minds and cutting-edge technology.
- Qualifications: Experience in multi-channel digital campaigns and strong analytical skills are essential.
The predicted salary is between 40000 - 50000 £ per year.
This is an amazing opportunity to join CGD at this key growth stage and be recognised for your digital marketing skills. The Digital Marketing Manager will be responsible for the development, implementation, and management of CGD’s digital marketing strategy across all digital platforms, as well as planning and delivering digital marketing campaigns, implementing lead scoring to maximise marketing-to-sales conversions, and creating various forms of digital content to engage with potential customers worldwide.
Responsibilities
- Strategy & Planning
- Develop and implement the digital marketing strategy aligned with overall marketing and business objectives
- Identify and map customer journeys and touchpoints to support effective nurturing and conversion
- Campaign Delivery & Performance
- Plan, execute and report on multi-channel campaigns across email, paid media, SEO, AEO and social
- Analyse and report on key performance metrics including traffic, lead generation, conversion rates
- Use data insights to continuously optimise campaigns and improve ROI
- Marketing Automation & CRM
- Manage Salesforce Marketing Cloud, including campaign execution, automation and reporting
- Implement and refine lead scoring and nurturing programmes to strengthen marketing-to-sales conversion
- Brand & Content
- Build and strengthen the company’s brand presence across key digital platforms including website, social media and email
- Create engaging digital content including video, photography, blogs, landing pages and social assets
- Support thought leadership and personal brand development for senior team members
- Monitor and adopt emerging digital marketing technologies and AI tools to enhance marketing performance and efficiency
- Collaboration & Delivery
- Work closely with internal stakeholders and external partners to ensure consistent messaging and execution
Essential Skills and Experience
- Proven experience delivering multi-channel digital campaigns (paid, organic, email, web)
- Strong understanding of PPC, paid social, SEO and AEO
- Ability to plan, launch, optimise, and report on campaigns independently
- Confident using tools such as Google Analytics, LinkedIn Campaign Manager, Salesforce and Marketing Cloud
- Ability to interpret data, extract insights, and translate them into action
- Ability to brief, create, or refine compelling digital content (ads, landing pages, emails)
- Understanding of audience segmentation and customer journeys
- Comfortable working in a technically detailed environment, engaging with engineering or product management teams
- Excellent written and oral communication skills
- Knowledge of the latest digital marketing trends and technologies including a keen interest in AI
Desirable Skills and Experience
- Degree in marketing with CIM digital qualifications
- Ability to create and edit simple video content for digital channels (e.g. social, ads, email)
- Experience using tools such as Canva (or similar) to produce on-brand assets
- Strong eye for layout, messaging, and visual consistency
- Comfortable turning ideas into live content quickly and iterating based on performance
Benefits
- Excellent salary
- Share options scheme available (so you own a piece of the company!)
- Pension scheme (6% Company contribution)
- Life Assurance (3x Salary)
- BUPA Private Medical Insurance
- BUPA Cash Plan (Level 3)
- Flexible working options (both location and times)
- Annual leave allowance of 33 days (including bank holidays)
- Training and development
- Electric Car Scheme
- Cycle to work scheme
- IP bonus scheme
- Involvement in collaborative projects and grants with University of Cambridge and other partners
- Recruitment referral bonus
- Regular social events including frequent company lunches, annual summer party, Christmas party, team building and wellbeing activities
We believe in equal opportunities. It takes a diverse and inclusive community of passionate, talented and committed people to build a system to shape the future of power electronics. We are committed to providing equal opportunities to all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all employees. From application to interview, we place inclusion at the heart of all we do. We are well set up for collaborative hybrid working, with some members of the team working in the UK office and some from home in the UK and other cities in Europe and Asia.
Digital Marketing Specialist / Manager in Cambridge employer: Cambridge GaN Devices Ltd
Contact Detail:
Cambridge GaN Devices Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist / Manager in Cambridge
✨Tip Number 1
Get your networking game on! Connect with professionals in the digital marketing space on LinkedIn and attend industry events. We can’t stress enough how valuable personal connections can be when it comes to landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing campaigns, content, and analytics reports. This is your chance to demonstrate what you can bring to the table, so make it shine!
✨Tip Number 3
Prepare for interviews like a pro! Research the company’s digital presence and come armed with ideas on how you could enhance their strategy. We love seeing candidates who are proactive and passionate about our brand.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always on the lookout for talent that aligns with our values and vision.
We think you need these skills to ace Digital Marketing Specialist / Manager in Cambridge
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your digital marketing experience. We want to see how your skills align with our needs, so don’t be shy about showcasing your achievements!
Show Off Your Campaigns: When you’re detailing your past work, focus on specific campaigns you've managed. We love numbers, so include metrics that demonstrate your success in driving traffic and conversions!
Be Creative with Content: Since the role involves creating engaging digital content, feel free to share examples of your work. Whether it’s a blog post, social media campaign, or video, we want to see your creativity shine through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at CGD!
How to prepare for a job interview at Cambridge GaN Devices Ltd
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially around PPC, SEO, and social media. Be ready to discuss specific campaigns you've worked on and how you measured their success.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data insights to optimise campaigns in the past. Bring examples of key performance metrics you've tracked and how they influenced your marketing strategies.
✨Be Ready to Discuss Content Creation
Since creating engaging digital content is a big part of the role, think of examples where you've developed content that resonated with audiences. Whether it's blogs, videos, or social media posts, be prepared to share your creative process.
✨Demonstrate Collaboration Skills
This role involves working closely with various teams, so be ready to discuss how you've collaborated with others in previous roles. Highlight any experience you have in managing projects across different departments or with external partners.