Marketing Lead - Healthcare in Peterborough

This is a new role. That matters, because you won't be stepping into something established, you'll be building it. You'll sit at the intersection of marketing and sales, driving the marketing relationship between our Healthcare Markets, Services, and Brand, with the objective of building client demand for our services. You’ll be working closely and directly with Healthcare teams to make sure marketing earns its seat at the table. It's a highly visible position that requires confidence to challenge, influence, and lead. You'll create clarity from complexity, bring structure to ambiguity, and drive performance from teams who don't report to you.

In practice, that means leading Healthcare Market teams through their marketing strategy and planning, translating commercial priorities and barriers into deliverables and campaigns, identifying and delivering on content opportunities to drive awareness, consideration, supporting Market to be visible through all channels, and creating client journeys and experience that move the needle and create conversations. You will be the pivot point between the Markets and the rest of the marketing team, ensuring everything is joined‑up, well‑timed, commercially grounded, and performs.

Job Duties and Responsibilities

• Own Healthcare marketing strategy and planning: You will define and own the marketing strategy for our Healthcare Markets. This means understanding their commercial growth priorities, segmentation, target audiences, barriers, and GTM focus, and translating that into a clear and actionable marketing plan. You won't be handed a playbook. You'll write one.
• Work with Market Heads and senior commercial leaders: This role requires strong relationships at a senior level. You will work hand in hand with Market Heads, Business Development Leads and Account Management teams to understand pipeline priorities, engagement barriers, align on growth targets, and ensure marketing activity is anchored in commercial opportunity. You'll need to influence without authority, push back constructively, and be a trusted strategic partner, not an order‑taker.
• Develop and orchestrate campaigns and lead nurture journeys: Once you’ve identified the Marketing opportunity, whether awareness or lead nurture, you’ll work across teams to help deliver it. You'll define the brief, set the direction, and hold others accountable for delivery. You'll own the performance loop, reviewing results, feeding insights back, and improving future activity.
• Translate market insight into messaging and content briefs: You will act as the market intelligence function for Healthcare Markets. That means staying close to client needs, competitor activity, and market dynamics, translating your insight and ideas into defined content opportunities. You’ll work Markets with identifying the right person to create the content, and supporting them as they develop it. You’ll own each Sector’s messaging platform, ensuring consistent communication across all channels, with regular reviews to ensure we’re hitting the right points with clients.
• Drive performance management and accountability: You’ll own monthly Marketing performance reporting for Healthcare Markets. That means tracking the contribution of marketing to pipeline and revenue, presenting results clearly and honestly to senior stakeholders, and making recommendations based on evidence. Performance should tell a story, you'll be the one telling it.
• Hold Markets accountable for using what we produce: It is not enough to create assets and campaigns. You'll ensure Market teams are using what marketing produces, that activity is followed through on, and that leads from campaigns are properly tracked and progressed. This requires the confidence to challenge senior stakeholders when accountability is lacking.
• Work with Channel Execution to optimise channel performance: You will work closely with the Channel Execution team to ensure campaign delivery is aligned with market priorities, that the right channels are being used to reach the right audiences, and that insight flows back from channel performance into future planning.
• Own the digital visibility strategy for your markets: You'll be responsible for ensuring your markets are well‑represented and findable across digital channels. That means owning the strategy for how market‑facing content performs on the website, working with Channel Execution to ensure it is optimised for both search and AI‑driven discovery (AIO). As the way clients find and evaluate professional services continues to shift, you'll stay ahead of that and make sure we're positioned where it matters. You'll also identify social communications opportunities, moments where market insight, client stories, or sector thinking should be visible, and brief Channel Execution to bring those to life. The strategy and opportunity identification sit with you, handed over to other Marketing teams to help with execution.
• Things you may also be asked to help with: Contributing to the overall marketing calendar and planning process, supporting the development of sales enablement materials and proposals, representing marketing in commercial and sector planning conversations, helping shape how the wider marketing team evolves and improves, supporting onboarding or knowledge‑sharing with newer team members, contributing to cross‑pillar marketing initiatives where market insight is needed.

What is success: Our Healthcare Markets refer to you for expertise, guidance, experience, best practice and ‘how to’ – you’re trusted and respected. You help to build and then drive each Market’s calendar with tangible outputs and measurable performances. Through the combination of all efforts, you improve the demand of our services for ICPs through awareness, consideration and intent to engage.

About You

What will help you succeed in the role?

• A confident and credible communicator who can engage, influence, and where necessary direct senior leaders, including those outside of marketing.
• A strategic thinker who can translate commercial priorities into marketing plans, and marketing results into commercial narrative.
• Strong relationship builder who can hold their own in rooms with Market Heads and senior stakeholders while maintaining productive working relationships across the whole marketing team.
• Analytical and data‑literate, able to interrogate campaign performance, identify what the data means, and make clear recommendations.
• Highly organised and able to manage competing priorities across multiple markets simultaneously.
• Comfortable in ambiguity, able to structure new approaches, and willing to build in the absence of precedent.
• A genuine collaborator who understands that individual success in this role depends on the strength of the broader team.

Experience and Education

• Significant experience in a B2B marketing role with direct accountability for market or sector strategy and pipeline contribution.
• Extensive experience in writing and understanding how to write content. Although you won’t be directly creating, you’ll need to be able to support development and know the changes to make.
• Proven track record of working alongside and influencing senior commercial or sales leaders.
• Experience in a consultancy, professional services, or technical/innovation environment strongly preferred.
• Ability to think strategically and commercially, whilst bringing down to practical application and deliverables.
• Demonstrable experience in campaign planning, lead generation, and performance management.
• Degree or equivalent qualification in marketing, business, or a related discipline preferred; experience and evidence of impact will carry significant weight.

Benefits

• a discretionary bonus
• excellent learning and development opportunities
• a 12% non‑contributory pension
• electric vehicle lease salary sacrifice scheme
• share incentive plan
• 33 days holiday inclusive of bank holidays