Healthcare Marketing Lead

This is a new role. You won't be stepping into something established; you'll be building it. You'll sit at the intersection of marketing and sales, driving the marketing relationship between our Healthcare Markets, Services, and Brand, with the objective of building client demand for our services. You’ll be working closely and directly with Healthcare teams to ensure marketing earns its seat at the table. It's a highly visible position that requires confidence to challenge, influence, and lead.

In practice, that means leading Healthcare Market teams through their marketing strategy and planning, translating commercial priorities and barriers into deliverables and campaigns, identifying and delivering on content opportunities to drive awareness and consideration, supporting Market visibility through all channels, and creating client journeys and experiences that move the needle and create conversations. You will be the pivot point between the Markets and the rest of the marketing team, ensuring everything is joined-up, well-timed, commercially grounded, and performs.

Job Duties And Responsibilities

• Own Healthcare marketing strategy and planning: You will define and own the marketing strategy for our Healthcare Markets. This means understanding their commercial growth priorities, segmentation, target audiences, barriers, and GTM focus, and translating that into a clear and actionable marketing plan.
• Work with Market Heads and senior commercial leaders: This role requires strong relationships at a senior level. You will work hand in hand with Market Heads, Business Development Leads, and Account Management teams to understand pipeline priorities, engagement barriers, align on growth targets, and ensure marketing activity is anchored in commercial opportunity.
• Develop and orchestrate campaigns and lead nurture journeys: Once you’ve identified the Marketing opportunity, whether awareness or lead nurture, you’ll work across teams to help deliver it. You'll define the brief, set the direction, and hold others accountable for delivery.
• Translate market insight into messaging and content briefs: You'll act as the market intelligence function for Healthcare Markets, staying close to client needs, competitor activity, and market dynamics, translating your insight and ideas into defined content opportunities.
• Drive performance management and accountability: You'll own monthly Marketing performance reporting for Healthcare Markets, tracking the contribution of marketing to pipeline and revenue, presenting results clearly and honestly to senior stakeholders, and making recommendations based on evidence.
• Hold Markets Accountable For Using What We Produce: You'll ensure Market teams are using what marketing produces, that activity is followed through on, and that leads from campaigns are properly tracked and progressed.
• Work with Channel Execution to optimise channel performance: You will work closely with the Channel Execution team to ensure campaign delivery is aligned with market priorities.
• Own the digital visibility strategy for your markets: You'll be responsible for ensuring your markets are well-represented and findable across digital channels.

Things you may also be asked to help with:

• Contributing to the overall marketing calendar and planning process
• Supporting the development of sales enablement materials and proposals
• Representing marketing in commercial and sector planning conversations
• Helping shape how the wider marketing team evolves and improves
• Supporting onboarding or knowledge-sharing with newer team members
• Contributing to cross-pillar marketing initiatives where market insight is needed

What Is Success

Our Healthcare Markets refer to you for expertise, guidance, experience, best practice and ‘how to’ – you’re trusted and respected. You help to build and then drive each Market’s calendar with tangible outputs and measurable performances.

About You

A confident and credible communicator who can engage, influence, and where necessary direct senior leaders, including those outside of marketing. A strategic thinker who can translate commercial priorities into marketing plans, and marketing results into commercial narrative. Strong relationship builder who can hold their own in rooms with Market Heads and senior stakeholders while maintaining productive working relationships across the whole marketing team. Analytical and data-literate, able to interrogate campaign performance, identify what the data means, and make clear recommendations. Highly organised and able to manage competing priorities across multiple markets simultaneously. Comfortable in ambiguity, able to structure new approaches, and willing to build in the absence of precedent. A genuine collaborator who understands that individual success in this role depends on the strength of the broader team.

Experience And Education

Significant experience in a B2B marketing role with direct accountability for market or sector strategy and pipeline contribution. Extensive experience in writing and understanding how to write content. Proven track record of working alongside and influencing senior commercial or sales leaders. Experience in a consultancy, professional services, or technical/innovation environment strongly preferred. Ability to think strategically and commercially, whilst bringing down to practical application and deliverables. Demonstrable experience in campaign planning, lead generation, and performance management. Degree or equivalent qualification in marketing, business, or a related discipline preferred; experience and evidence of impact will carry significant weight.

Benefits

• Flexible working
• A discretionary bonus
• Excellent learning and development opportunities
• A 12% non-contributory pension
• Private healthcare
• Electric vehicle lease salary sacrifice scheme
• Share incentive plan
• 33 days holiday inclusive of bank holidays