Service Marketing Lead in Cambridge

About The Role

This is a new role. You'll be building our Services messaging, content and promotional engine that underpins how we take them to market, promote them and create demand.

The Role Has Two Connected Objectives:

• First: working with Service Leads to create clear, client-facing messaging hierarchy and value articulation that gives the business a consistent and compelling way to talk about our services.
• Second: ensuring that we develop the right sales and marketing assets that deliver measurable value to both CDP and our clients.

To be clear: you are not the author. This role exists to prevent technically accurate content that nobody outside the business can engage with, and to create material that builds CDP's reputation as a trusted strategic partner. You are the commissioner, expert, architect, shaper, and editor. Content comes from subject matter experts. Your job is to help uncover the opportunity and need, to brief and influence teams to create content, to provide your expertise in advising, teaching, shaping what they produce, and then to make sure it goes to market effectively through the right sales, marketing and account management channels.

You'll work in close partnership with Service Leads, who own the commercial success and technical credibility of their services. Your role is to help them articulate and promote their services clearly for external audiences, challenge language and structure that doesn't land commercially, and ensure each service fits coherently within the wider CDP portfolio. You are not responsible for service scope, delivery models, or pricing, but you are responsible for ensuring those elements are communicated effectively to the market to demonstrate expertise and value.

Our values are Proactivity, Adaptability, Client-Centricity, Collaboration, and Trust.

What You’ll Be Responsible For:

• Own messaging and proposition frameworks: You’ll be the messaging architecture behind our Services, helping to develop aligned value propositions, messaging hierarchy, and differentiation narrative. This isn't a one-time exercise. As services and market needs evolve, you'll keep the framework current, coherent, and commercially sharp.
• Take Services to market and drive promotion: When new or evolved services are ready, you'll lead their commercial launch. That means developing the go-to-market narrative, helping to equip the business with the assets it needs, and working with Campaign and Comms teams to ensure visibility across the right channels.
• Translate technical expertise into client language: Your job is to help service owners say what they do in ways that resonate externally. That requires listening carefully, asking the right questions, and reframing technical language into commercial narrative without losing accuracy.
• Brief Service owners and drive content development: You’ll work with Service Leads, our Markets, and conduct your own research, to identify what content is needed, building clear briefs for service owners, and manage delivery.
• Edit, shape, and quality-assure all output: Once content is produced, you take ownership of making it right. You'll edit for clarity and impact, align it to the messaging framework, remove unnecessary complexity, and ensure it's genuinely useful for the audience.
• Identify and develop new promotional opportunities: Working closely with our Campaign and Comm Team, you'll actively look for new ways to get our services in front of the right audiences.
• Own digital visibility for our services: You'll own the strategy for how Service content performs online, to ensure web pages, articles, and assets are optimised for both search and AI-driven discovery.
• Ensure consistency across services and sectors: You'll maintain oversight of quality and consistency across all Service content, ensuring the business speaks with one voice.

Things you may also be asked to help with:

• Supporting input into the marketing calendar from a content planning perspective.
• Helping shape sales proposals and tender responses where strong proposition language is needed.
• Contributing to brand and creative direction in collaboration with the Channel team.
• Supporting knowledge transfer and content briefing for agencies and external partners.
• Representing the marketing function in service planning or proposition development conversations.
• Contributing to cross-pillar marketing initiatives where content expertise is needed.

What Success Looks Like:

• You are a trusted advisor to Service Offering Leads.
• You get the best out of subject matter experts.
• Services are actively promoted and performance is improving.

About You:

What will help you succeed in the role:

• Strong editorial skills: able to review, rewrite, and improve copy produced by others.
• An exceptional communicator: someone who can turn complex ideas into clear, compelling language.
• A confident and credible influencer who can work productively with senior service and technical leaders.
• Strong strategic thinking: able to see the big picture of how services relate.
• A high bar for quality and consistency.
• Strong collaboration skills: this role sits in the middle of the marketing team.
• Experience with content strategy, proposition development, and sales enablement in a B2B context.
• Comfortable working with ambiguity and building new frameworks where none previously existed.

Experience and Education:

• Significant experience in editing or writing, a senior B2B marketing, product marketing, or proposition development role.
• Proven ability to develop client-focused messaging frameworks, value propositions, and GTM content.
• Direct experience working with senior technical, commercial, or service leaders.
• Experience in professional services, consultancy, or a technical/innovation-led business strongly preferred.
• Degree or equivalent qualification in marketing, communications, or a related discipline preferred.

About Us:

Cambridge Design Partnership (CDP) is an end-to-end innovation partner, propelling global brands and ambitious start-ups to success. We build breakthrough products and services – from insight to ideas, prototypes to production – bringing innovation to life.

Benefits:

• Flexible working
• A discretionary bonus
• Excellent learning and development opportunities
• A 12% non-contributory pension
• Private healthcare
• Electric vehicle lease salary sacrifice scheme
• Share incentive plan
• 33 days holiday inclusive of bank holidays