At a Glance
- Tasks: Lead and develop a dynamic content marketing strategy to engage clients at every stage.
- Company: Join a forward-thinking consultancy focused on innovation and growth.
- Benefits: Competitive salary, collaborative environment, and opportunities for professional development.
- Other info: Opportunity to work closely with creative teams and senior leaders.
- Why this job: Shape a new role and make a real impact in a growing company.
- Qualifications: Experience in content marketing and strong communication skills required.
The predicted salary is between 28800 - 48000 £ per year.
Job Description
We're looking for a strategic and hands-on Content Marketing Manager to develop and drive our content strategy by bringing to life our thought leadership, client success stories, and unique services across a range of channels and formats.
Sitting within our Demand Generation Marketing Group, this newly created role will play a key part in accelerating Cambridge Consultants' commercial growth. You'll lead the planning and delivery of high-impact marketing content, working closely with subject matter experts, creative writers, and marketers to build a multidisciplinary programme that resonates with our clients at every stage of their journey.
With a strategic mindset and a passion for execution, you'll bring to life our content strategy by ensuring every piece of content delivers value.
This is a unique opportunity to shape a new role from the ground up, making a visible impact, and helping define how Cambridge Consultants connects with the world.
What you'll be doing
This is a high-impact role that brings together strategic thinking, editorial expertise, and creative collaboration.
You should be a proactive self-starter who enjoys problem solving and working closely with a variety of colleagues, especially when shaping ideas or guiding decisions of senior leaders.
We've detailed below some of your core responsibilities, but this list is not exhaustive. As this newly created role evolves, there will be plenty of opportunity for you to make it your own and expand the responsibilities in the direction you see fit.
- Develop and lead a new marketing content strategy, addressing the different stages of the customer journey and elevating our stories to serve needs from across CC's business
- Create, manage and communicate a content schedule and forward look
- Lead the content planning process, including creation of compelling creative content briefs for our copywriters and designers based on audience understanding, competitive analysis, market opportunity and differentiated messaging
- Day-to-day management of content creation, working hands-on with teams across the business to source and manage input (from subject matter experts, creative copywriters, graphic designers, marketeers, etc), progressing content to completion
- Apply editorial skills to support in-house writers with drafts, edits and content ideas across a range of formats and platforms, including whitepapers, articles and case studies, social media and sales documentation
- Optimise content for SEO and new search techniques in collaboration with the website manager and copywriting team
- Work with the CC internal (and potentially external) creative teams to ensure content is brought to life with supporting imagery, illustrations and video (where appropriate)
- An awareness of emerging content tools/techniques/best practice that can bring value to the business
- Manage content performance and lifecycle, measuring impact and auditing existing content to advise on optimisations or retirements
Requirements
We believe this role will be best performed by someone who can regularly visit the office, building trusted relationships with key thought leaders and commercial teams.
You should have the following skills or experience:
- Significant experience in a content marketing or related role, within a B2B business
- Significant experience in running complex, multidisciplinary marketing programmes
- Demonstrable skills in creating written and visual content for a range of channels including email, social, web and more
- The ability to distil clear and compelling messaging from highly complex topics
- Professional qualifications in marketing, communications, or a related field
- Strong knowledge of contemporary integrated marketing communications practices and techniques
- Experience advising senior leaders
Requirements below are advantageous, but we would still encourage you to apply without the following:
- Demonstrable content background within a global business, preferably either technology-focused, or a technology-based B2B professional services firm
Content Marketing Manager - Demand Generation in Edinburgh employer: Cambridge Consultants
Cambridge Consultants is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for those looking to make a significant impact in the field of content marketing. With a focus on employee growth and development, this role offers the unique opportunity to shape a new content strategy while working closely with industry experts in a vibrant office environment. Located in a thriving area, employees benefit from a supportive atmosphere that encourages innovation and creativity, making it an ideal place for passionate professionals seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Manager - Demand Generation in Edinburgh
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cambridge Consultants and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cambridge Consultants are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cambridge Consultants on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cambridge Consultants. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Marketing Manager - Demand Generation in Edinburgh
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cambridge Consultants. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cambridge Consultants:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cambridge Consultants’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cambridge Consultants
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cambridge Consultants will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cambridge Consultants, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
