At a Glance
- Tasks: Lead and develop a dynamic content marketing strategy to engage clients at every stage.
- Company: Join a forward-thinking consultancy driving commercial growth through innovative content.
- Benefits: Competitive salary, collaborative environment, and opportunities for professional development.
- Other info: Opportunity to work closely with industry leaders and expand your career.
- Why this job: Shape a new role and make a real impact in a creative, strategic position.
- Qualifications: Experience in content marketing and strong communication skills are essential.
The predicted salary is between 36000 - 60000 £ per year.
Content Marketing Manager - Demand Generation
We\'re looking for a strategic and hands-on Content Marketing Manager to develop and drive our content strategy by bringing to life our thought leadership, client success stories, and unique services across a range of channels and formats.
Sitting within our Demand Generation Marketing Group, this newly created role will play a key part in accelerating Cambridge Consultants\' commercial growth. You\'ll lead the planning and delivery of high-impact marketing content, working closely with subject matter experts, creative writers, and marketers to build a multidisciplinary programme that resonates with our clients at every stage of their journey.
With a strategic mindset and a passion for execution, you\'ll bring to life our content strategy by ensuring every piece of content delivers value. This is a unique opportunity to shape a new role from the ground up, making a visible impact, and helping define how Cambridge Consultants connects with the world.
What you\'ll be doing
This is a high-impact role that brings together strategic thinking, editorial expertise, and creative collaboration. You should be a proactive self-starter who enjoys problem solving and working closely with a variety of colleagues, especially when shaping ideas or guiding decisions of senior leaders.
We\'ve detailed below some of your core responsibilities, but this list is not exhaustive. As this newly created role evolves, there will be plenty of opportunity for you to make it your own and expand the responsibilities in the direction you see fit.
- Develop and lead a new marketing content strategy, addressing the different stages of the customer journey and elevating our stories to serve needs from across CC\'s business
- Create, manage and communicate a content schedule and forward look
- Lead the content planning process, including creation of compelling creative content briefs for our copywriters and designers based on audience understanding, competitive analysis, market opportunity and differentiated messaging
- Day-to-day management of content creation, working hands-on with teams across the business to source and manage input (from subject matter experts, creative copywriters, graphic designers, marketeers, etc), progressing content to completion
- Apply editorial skills to support in-house writers with drafts, edits and content ideas across a range of formats and platforms, including whitepapers, articles and case studies, social media and sales documentation
- Optimise content for SEO and new search techniques in collaboration with the website manager and copywriting team
- Work with the CC internal (and potentially external) creative teams to ensure content is brought to life with supporting imagery, illustrations and video (where appropriate)
- An awareness of emerging content tools/techniques/best practice that can bring value to the business
- Manage content performance and lifecycle, measuring impact and auditing existing content to advise on optimisations or retirements
Requirements
We believe this role will be best performed by someone who can regularly visit the office, building trusted relationships with key thought leaders and commercial teams. You should have the following skills or experience:
- Significant experience in a content marketing or related role, within a B2B business
- Significant experience in running complex, multidisciplinary marketing programmes
- Demonstrable skills in creating written and visual content for a range of channels including email, social, web and more
- The ability to distil clear and compelling messaging from highly complex topics
- Professional qualifications in marketing, communications, or a related field
- Strong knowledge of contemporary integrated marketing communications practices and techniques
- Experience advising senior leaders
Requirements below are advantageous, but we would still encourage you to apply without the following:
- Demonstrable content background within a global business, preferably either technology-focused, or a technology-based B2B professional services firm
Content Marketing Manager - Demand Generation in Cambridge employer: Cambridge Consultants
At Cambridge Consultants, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Content Marketing Manager in our Demand Generation Marketing Group, you'll have the unique opportunity to shape a new role, drive impactful content strategies, and work closely with talented professionals in a dynamic environment. We offer competitive benefits, a commitment to employee growth, and the chance to make a significant impact on our commercial success while enjoying the vibrant atmosphere of our office.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Manager - Demand Generation in Cambridge
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work. Whether it’s blog posts, social media campaigns, or case studies, make sure it’s easy to access and visually appealing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its content strategy. Think about how your experience aligns with their needs and come up with ideas on how you could contribute. This shows initiative and helps you stand out from the crowd.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are genuinely interested in joining us. Plus, it gives you a chance to showcase your enthusiasm for the role right from the start.
We think you need these skills to ace Content Marketing Manager - Demand Generation in Cambridge
Some tips for your application 🫡
Show Your Strategic Side:When writing your application, make sure to highlight your strategic thinking skills. We want to see how you can develop and drive a content strategy that resonates with clients at every stage of their journey.
Be Hands-On:Don’t just talk about your experience; show us how you've been hands-on in previous roles. Share specific examples of how you've led content creation and collaborated with teams to bring ideas to life.
Tailor Your Content:Make your application stand out by tailoring your content to our needs. Use the job description as a guide to showcase your relevant skills and experiences, especially in B2B content marketing.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Cambridge Consultants
✨Know Your Content Inside Out
Before the interview, dive deep into the company's content strategy and recent campaigns. Familiarise yourself with their thought leadership pieces and client success stories. This will not only show your genuine interest but also help you discuss how you can enhance their content marketing efforts.
✨Showcase Your Strategic Mindset
Prepare to discuss your approach to developing a content marketing strategy. Think about how you would address different stages of the customer journey and be ready to share examples from your past experiences where you've successfully executed similar strategies.
✨Bring Creative Ideas to the Table
Think outside the box! Come prepared with fresh ideas for content formats and channels that could resonate with their audience. Whether it’s innovative social media campaigns or engaging whitepapers, showing your creativity can set you apart.
✨Demonstrate Collaboration Skills
This role involves working closely with various teams, so be ready to discuss how you’ve collaborated with subject matter experts, writers, and designers in the past. Share specific examples of how you’ve managed projects and guided teams to achieve successful outcomes.
