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- Tasks: Lead innovative marketing campaigns and drive business growth through strategic audience segmentation.
- Company: Join a dynamic team at Cambridge Consultants, a leader in demand generation marketing.
- Benefits: Competitive salary, career development opportunities, and a vibrant team culture.
- Other info: Opportunity for hands-on involvement and continuous improvement in a fast-paced environment.
- Why this job: Make a real impact on global marketing strategies and collaborate with diverse teams.
- Qualifications: Extensive B2B marketing experience and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
We’re seeking an Associate Director of Demand Generation Marketing to play an influential role driving the evolution of our demand generation marketing and accelerating the company’s global growth. Within this role, you will build a company-wide reputation for distilling the commercial requirements of senior stakeholders across CC’s business to create and deliver demand generation marketing campaigns with meaningful business results. Your prior experience as a manager of a marketing function or discipline will underpin the continual improvement of CC’s marketing. You will be adept at motivating and supporting individuals and groups across the business to achieve a positive business impact. This is a role within the Demand Generation Marketing Team at Cambridge Consultants (CC), providing the opportunity to develop your career as the business grows.
What you'll be doing:
- Lead senior stakeholder groups across the company to create audience segmentation strategies to use as the basis of marketing campaigns.
- Lead the conception, development and delivery of demand generation marketing campaigns with a clear line to business impact. Your work spans requirement gathering, working with the Creative Storytelling team to develop concepts, creating tactical plans, and playing a hands-on role in delivery.
- Play a major role in the continual improvement of the company's demand generation marketing campaigns, using digital platforms (Salesforce.com, HubSpot, Google Analytics, Hotjar, etc) to analyse data and overall campaign performance.
- Be active in the ongoing development of the marketing function, providing guidance to others, developing a strong team culture and offering a critical analysis of the function to improve its capabilities.
- Contribute to the development of a high-value brand through the activities you lead.
- Control campaign financial budgets in order to achieve maximum ROI.
This role will naturally offer lots of variety and the opportunity to collaborate with, and influence, our cross divisional teams. As such, we believe this role will be best performed by someone who can regularly visit our Cambridge (UK) office.
Your experience:
- Considerable marketing experience in a commercial B2B environment, ideally at either technology-focused or service-based companies.
- Demonstrable success as a manager of a function or discipline (including line management), motivating and developing people to achieve a positive business impact.
- Experience developing and delivering marketing campaign strategies in a range of markets and regions.
- Recognised for driving professionalism, excellence, and a desire for continued innovation.
- A strong track record as a leader and mentor of other marketers.
- A positive influence in developing strong team culture.
- A proven ability in the management of change and improvement.
- Ability to constructively resolve complex challenges.
- Expertise in CRM and Marketing Automation software (preferably Salesforce.com and Hubspot).
- A recognised professional qualification in marketing.
Associate Director of Demand Generation Marketing in Cambridge employer: Cambridge Consultants
Contact Detail:
Cambridge Consultants Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director of Demand Generation Marketing in Cambridge
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past marketing campaigns and successes. This gives potential employers a taste of what you can bring to the table, especially in demand generation.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. We want you to be able to discuss how you can contribute to their goals, especially in driving demand generation and improving campaign performance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Associate Director of Demand Generation Marketing in Cambridge
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Associate Director of Demand Generation Marketing role. Highlight your marketing achievements, especially in B2B environments, and don’t forget to mention any experience with CRM and Marketing Automation tools like Salesforce and HubSpot.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about demand generation marketing and how your previous roles have prepared you for this position. Be specific about your successes and how they relate to the responsibilities outlined in the job description.
Showcase Your Leadership Skills: Since this role involves motivating and developing teams, make sure to include examples of how you've successfully led marketing functions or teams in the past. We want to see how you’ve driven positive business impacts through your leadership!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at Cambridge Consultants
✨Know Your Audience
Before the interview, research Cambridge Consultants and their demand generation marketing strategies. Understand their target audience and how they segment it. This will help you tailor your responses to show that you can lead senior stakeholder groups effectively.
✨Showcase Your Campaign Success
Prepare specific examples of successful marketing campaigns you've led in the past. Highlight how these campaigns had a clear line to business impact, and be ready to discuss the tools you used, like Salesforce or HubSpot, to analyse performance.
✨Demonstrate Leadership Skills
Be prepared to talk about your experience in managing teams and motivating individuals. Share stories that illustrate your ability to develop a strong team culture and drive professionalism and excellence within your marketing function.
✨Ask Insightful Questions
At the end of the interview, ask questions that show your interest in the company's growth and marketing evolution. Inquire about their current challenges in demand generation marketing and how you can contribute to overcoming them.