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For Companies At a Glance
- Tasks: Create high-end Meta ads that drive conversions and scale.
- Company: Calo, a mission-driven app making healthy eating easy.
- Benefits: Join a dynamic team with global ambitions and creative freedom.
- Why this job: Make a real impact in the health industry with your creativity.
- Qualifications: Proven experience in creating effective Meta ads and strong content skills.
- Other info: Collaborate with a passionate team and grow your career in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
About Calo
Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers. Launched in Bahrain in 2019, we have since expanded to 5 countries in the region, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts. We’re on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions – no small thinking here.
Role Overview
We’re looking for a star Content Creator to join our Marketing team focused on premium, high-production Meta ads that convert at scale. This is not UGC or organic-first. Cross-over only where it drives paid performance. Proven Meta results required.
What you’ll do
- Produce high-end static and video ads for Meta, built to scale.
- Own creative from brief to final delivery, concept, shoot, edit, iterate.
- Develop clear hooks, angles and offers aligned to Calo’s premium brand.
- Use AI tools to accelerate ideation, production and iteration.
- Analyse performance data and iterate fast on winners.
- Research competitors and market trends to identify winning angles.
Requirements, non-negotiable
- Proven experience creating Meta ads that convert at scale.
- Portfolio required with examples and performance context.
- Strong background in premium, brand-led paid content.
- Deep understanding of direct-response fundamentals.
- Comfortable producing both static and video.
- Able to work closely with performance marketing teams.
Tools and skills
- Meta Ads Manager and Meta Ad Library.
- Video editing tools, Premiere, After Effects, CapCut or similar.
- AI tools for ideation, copy support and editing.
- Strong copy instincts, hooks, clarity, CTAs.
What we care about
- Performance over opinions.
- Clarity over complexity.
- Premium execution with commercial intent.
- Thinking in hooks, angles, offers and scale.
How to apply
- Portfolio of paid Meta creatives.
- Short note on why your ads convert.
- Brief outline of how you scale winning creatives.
- List of tools you use.
Senior Content Creator employer: Calo
Contact Detail:
Calo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Content Creator
✨Tip Number 1
Get your portfolio in tip-top shape! Make sure it showcases your best Meta ads that have actually converted. We want to see the magic you've created, so include performance context to back it up.
✨Tip Number 2
When you apply, don’t just send your portfolio. Write a short note explaining why your ads convert. This is your chance to show us your thought process and how you think about hooks and angles!
✨Tip Number 3
Research is key! Before your interview, dive into Calo’s brand and its competitors. Knowing the market trends will help you come up with fresh ideas and show us you’re serious about making healthy easy.
✨Tip Number 4
Don’t forget to highlight your skills with the tools we love! Whether it's Meta Ads Manager or video editing software, let us know what you’re comfortable with. It’ll help us see how you can hit the ground running!
We think you need these skills to ace Senior Content Creator
Some tips for your application 🫡
Showcase Your Best Work: Make sure to include a portfolio that highlights your best Meta ads. We want to see your creativity and how your ads have performed, so don’t hold back on the details!
Be Clear and Concise: When writing your application, keep it straightforward. We appreciate clarity over complexity, so make sure your note on why your ads convert is easy to understand and gets straight to the point.
Highlight Your Tools: List out the tools you use for creating and editing your content. Whether it's Meta Ads Manager or video editing software, we want to know what you're comfortable with and how you leverage these tools.
Connect with Our Mission: In your application, show us how your values align with our mission to make healthy eating easy. A personal touch can go a long way in making your application stand out!
How to prepare for a job interview at Calo
✨Showcase Your Portfolio
Make sure to bring a well-organised portfolio that highlights your best Meta ads. Include examples that demonstrate your ability to create high-production content that converts, along with performance metrics to back it up. This will show the interviewers that you not only have the skills but also the results to prove it.
✨Know Your Tools
Familiarise yourself with the tools mentioned in the job description, like Meta Ads Manager and video editing software such as Premiere or After Effects. Be ready to discuss how you've used these tools in past projects and how they helped you achieve your goals. This shows you're not just a creative thinker but also technically savvy.
✨Understand Calo's Brand
Do your homework on Calo and their mission to make healthy eating easy. Think about how your content can align with their premium brand image. Prepare some ideas on how you would develop hooks and angles that resonate with their target audience, demonstrating that you’re already thinking about how to contribute to their success.
✨Be Data-Driven
Since performance is key for this role, be prepared to discuss how you analyse ad performance data and iterate on your creatives. Share specific examples of how you've used data to inform your decisions and improve your campaigns. This will show that you understand the importance of performance over opinions, which is crucial for Calo.
