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For Companies At a Glance
- Tasks: Create high-end Meta ads that drive conversions and scale.
- Company: Calo, a fast-growing app on a mission to make healthy eating easy.
- Benefits: Join a dynamic team with opportunities for creativity and growth.
- Why this job: Be part of a noble mission while showcasing your creative talents.
- Qualifications: Proven experience in creating effective Meta ads and strong video editing skills.
- Other info: Work in a collaborative environment focused on performance and innovation.
The predicted salary is between 36000 - 60000 £ per year.
About Calo
Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers. Launched in Bahrain in 2019, we have since expanded to 5 countries in the region, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts. We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions – no small thinking here.
Role Overview
We're looking for a star Content Creator to join our Marketing team focused on premium, high-production Meta ads that convert at scale. This is not UGC or organic-first. Cross-over only where it drives paid performance. Proven Meta results required.
What you'll do
- Produce high-end static and video ads for Meta, built to scale.
- Own creative from brief to final delivery, concept, shoot, edit, iterate.
- Develop clear hooks, angles and offers aligned to Calo's premium brand.
- Use AI tools to accelerate ideation, production and iteration.
- Analyse performance data and iterate fast on winners.
- Research competitors and market trends to identify winning angles.
Requirements, non-negotiable
- Proven experience creating Meta ads that convert at scale.
- Portfolio required with examples and performance context.
- Strong background in premium, brand-led paid content.
- Deep understanding of direct-response fundamentals.
- Comfortable producing both static and video.
- Able to work closely with performance marketing teams.
Tools and skills
- Meta Ads Manager and Meta Ad Library.
- Video editing tools, Premiere, After Effects, CapCut or similar.
- AI tools for ideation, copy support and editing.
- Strong copy instincts, hooks, clarity, CTAs.
What we care about
- Performance over opinions.
- Clarity over complexity.
- Premium execution with commercial intent.
- Thinking in hooks, angles, offers and scale.
How to apply
- Portfolio of paid Meta creatives.
- Short note on why your ads convert.
- Brief outline of how you scale winning creatives.
- List of tools you use.
Senior Content Creator in London employer: Calo
Contact Detail:
Calo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Content Creator in London
✨Tip Number 1
Get your portfolio in tip-top shape! Make sure it showcases your best Meta ads that have actually converted. We want to see the magic you've created, so include performance context to back it up.
✨Tip Number 2
When you apply, don’t just send your portfolio. Write a short note explaining why your ads convert. This is your chance to show us your thought process and how you think about hooks and angles!
✨Tip Number 3
Research is key! Before your interview, dive into Calo's competitors and market trends. Bring some fresh ideas to the table that align with our premium brand – we love seeing candidates who are proactive!
✨Tip Number 4
Finally, don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our mission to make healthy easy!
We think you need these skills to ace Senior Content Creator in London
Some tips for your application 🫡
Show Off Your Portfolio: Make sure to include a killer portfolio showcasing your best Meta ads. We want to see examples that not only look great but also have solid performance context. This is your chance to shine!
Craft a Compelling Note: In your application, write a short note explaining why your ads convert. Be clear and concise – we love clarity! Highlight what makes your approach unique and how it aligns with our premium brand.
Outline Your Scaling Strategy: Don’t forget to briefly outline how you scale winning creatives. We’re all about performance, so let us know your secret sauce for taking successful ads to the next level!
Use Our Website to Apply: We encourage you to apply through our website. It’s super easy and ensures your application gets to the right place. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Calo
✨Showcase Your Portfolio
Make sure to bring a well-organised portfolio that highlights your best Meta ads. Include examples that demonstrate your ability to create high-production content that converts, along with performance metrics to back it up. This will show the interviewers that you not only have the skills but also the results to prove it.
✨Understand Calo's Brand
Before the interview, take some time to research Calo and their mission. Understand their brand voice and values, especially their focus on premium execution and performance. This knowledge will help you tailor your responses and show that you're genuinely interested in contributing to their goals.
✨Prepare for Technical Questions
Be ready to discuss the tools and techniques you use in your content creation process. Familiarise yourself with Meta Ads Manager, video editing software, and AI tools. Being able to articulate how you leverage these tools to produce effective ads will demonstrate your technical competence and readiness for the role.
✨Think in Hooks and Angles
During the interview, showcase your understanding of direct-response fundamentals by discussing how you develop hooks and angles for ads. Prepare examples of how you've successfully identified winning strategies in past campaigns. This will highlight your strategic thinking and ability to drive performance, which is crucial for the role.
