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For Companies At a Glance
- Tasks: Create high-end Meta ads that drive conversions and engage audiences.
- Company: Calo, a fast-growing app on a mission to make healthy eating easy.
- Benefits: Join a dynamic team with global ambitions and opportunities for growth.
- Why this job: Be part of a noble mission while showcasing your creative talents.
- Qualifications: Proven experience in creating effective Meta ads and strong video editing skills.
- Other info: Collaborate closely with marketing teams in a performance-driven environment.
The predicted salary is between 36000 - 60000 £ per year.
About Calo
Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers. Launched in Bahrain in 2019, we have since expanded to 5 countries in the region, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts. We’re on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.
Role Overview
We’re looking for a star Content Creator to join our Marketing team focused on premium, high-production Meta ads that convert at scale. This is not UGC or organic-first. Cross-over only where it drives paid performance. Proven Meta results required.
What You’ll Do
- Produce high-end static and video ads for Meta, built to scale
- Own creative from brief to final delivery, concept, shoot, edit, iterate
- Develop clear hooks, angles and offers aligned to Calo’s premium brand
- Use AI tools to accelerate ideation, production and iteration
- Analyse performance data and iterate fast on winners
- Research competitors and market trends to identify winning angles
Requirements, Non-negotiable
- Proven experience creating Meta ads that convert at scale
- Portfolio required with examples and performance context
- Strong background in premium, brand-led paid content
- Deep understanding of direct-response fundamentals
- Comfortable producing both static and video
- Able to work closely with performance marketing teams
Tools And Skills
- Meta Ads Manager and Meta Ad Library
- Video editing tools, Premiere, After Effects, CapCut or similar
- AI tools for ideation, copy support and editing
- Strong copy instincts, hooks, clarity, CTAs
What We Care About
- Performance over opinions
- Clarity over complexity
- Premium execution with commercial intent
- Thinking in hooks, angles, offers and scale
How To Apply
- Portfolio of paid Meta creatives
- Short note on why your ads convert
- Brief outline of how you scale winning creatives
- List of tools you use
Senior Content Creator employer: Calo Inc.
Contact Detail:
Calo Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Content Creator
✨Tip Number 1
Get your portfolio in tip-top shape! Make sure it showcases your best Meta ads that have actually converted. We want to see the magic you've created, so include performance context to back it up.
✨Tip Number 2
When you apply, don’t just send your portfolio. Write a short note explaining why your ads convert. This is your chance to show us your thought process and how you think about hooks and angles!
✨Tip Number 3
Research is key! Check out what competitors are doing and identify trends in the market. Bring those insights into your application to show us you’re not just a creator, but a strategic thinker too.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Senior Content Creator
Some tips for your application 🫡
Showcase Your Best Work: Make sure to include a portfolio that highlights your best Meta ads. We want to see examples that not only look great but also have proven results. Don’t just show us pretty pictures; tell us how they converted!
Be Clear and Concise: When writing your application, keep it straightforward. We appreciate clarity over complexity, so make sure your note on why your ads convert is easy to read and gets straight to the point. No fluff, just facts!
Highlight Your Tools: List out the tools you use for creating and editing your content. Whether it's Premiere, After Effects, or any AI tools, we want to know what you’re comfortable with. This helps us understand your workflow and expertise.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss any important details. Let’s get your journey started!
How to prepare for a job interview at Calo Inc.
✨Showcase Your Portfolio
Make sure to bring a well-organised portfolio that highlights your best Meta ads. Include examples that demonstrate your ability to create high-production content that converts, along with performance metrics to back it up. This will show them you mean business!
✨Know the Brand Inside Out
Before the interview, dive deep into Calo’s mission and values. Understand their approach to healthy eating and how they differentiate themselves in the market. This knowledge will help you align your creative ideas with their brand ethos during the discussion.
✨Prepare for Performance Discussions
Be ready to discuss your past experiences with Meta ads, especially those that have driven significant results. Think about specific campaigns where you’ve used data to iterate and improve performance, as this aligns perfectly with what they’re looking for.
✨Familiarise Yourself with Tools
Brush up on the tools mentioned in the job description, like Meta Ads Manager and video editing software. Being able to speak confidently about your experience with these tools will show that you’re not just a creative thinker but also technically savvy.
