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For Companies At a Glance
- Tasks: Create high-end Meta ads that drive conversions and engage audiences.
- Company: Calo, a fast-growing app on a mission to make healthy eating easy.
- Benefits: Join a dynamic team with opportunities for creativity and growth.
- Why this job: Be part of a noble mission while showcasing your creative talents.
- Qualifications: Proven experience in creating effective Meta ads and strong video editing skills.
- Other info: Work in a collaborative environment focused on performance and innovation.
The predicted salary is between 36000 - 60000 £ per year.
About Calo
Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers. Launched in Bahrain in 2019, we have since expanded to 5 countries in the region, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts. We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.
Role Overview
We’re looking for a star Content Creator to join our Marketing team focused on premium, high-production Meta ads that convert at scale. This is not UGC or organic-first. Cross-over only where it drives paid performance. Proven Meta results required.
What you’ll do
- Produce high-end static and video ads for Meta, built to scale.
- Own creative from brief to final delivery, concept, shoot, edit, iterate.
- Develop clear hooks, angles and offers aligned to Calo’s premium brand.
- Use AI tools to accelerate ideation, production and iteration.
- Analyse performance data and iterate fast on winners.
- Research competitors and market trends to identify winning angles.
Requirements, non-negotiable
- Proven experience creating Meta ads that convert at scale.
- Portfolio required with examples and performance context.
- Strong background in premium, brand-led paid content.
- Deep understanding of direct-response fundamentals.
- Comfortable producing both static and video.
- Able to work closely with performance marketing teams.
Tools and skills
- Meta Ads Manager and Meta Ad Library.
- Video editing tools, Premiere, After Effects, CapCut or similar.
- AI tools for ideation, copy support and editing.
- Strong copy instincts, hooks, clarity, CTAs.
What we care about
- Performance over opinions.
- Clarity over complexity.
- Premium execution with commercial intent.
- Thinking in hooks, angles, offers and scale.
How to apply
- Portfolio of paid Meta creatives.
- Short note on why your ads convert.
- Brief outline of how you scale winning creatives.
- List of tools you use.
Senior Content Creator in London employer: Calo Inc.
Contact Detail:
Calo Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Content Creator in London
✨Tip Number 1
Get your portfolio in tip-top shape! Make sure it showcases your best Meta ads that have actually converted. We want to see the magic you've created, so include performance context to back it up.
✨Tip Number 2
When you apply, don’t just send your portfolio. Write a short note explaining why your ads convert. This is your chance to show us your thought process and how you think about hooks and angles!
✨Tip Number 3
Research is key! Check out what competitors are doing and identify trends in the market. Bring those insights into your application to show us you’re not just a creator, but a strategic thinker too.
✨Tip Number 4
Finally, apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Senior Content Creator in London
Some tips for your application 🫡
Showcase Your Best Work: Make sure to include a portfolio that highlights your best Meta ads. We want to see examples that not only look great but also have proven results. Don’t just show us pretty pictures; tell us how they performed!
Be Clear and Concise: When writing your application, keep it straightforward. We appreciate clarity over complexity, so make sure your notes on why your ads convert are easy to understand. No fluff, just the facts!
Highlight Your Tools: List out the tools you use for creating and editing your content. Whether it's Meta Ads Manager or video editing software like Premiere, we want to know what you're comfortable with. This helps us understand your workflow!
Think Like a Marketer: In your application, outline how you scale winning creatives. We’re looking for someone who thinks in hooks, angles, and offers. Show us that you can connect the dots between creativity and performance!
How to prepare for a job interview at Calo Inc.
✨Showcase Your Portfolio
Make sure to bring a well-organised portfolio that highlights your best Meta ads. Include examples that demonstrate not just the visuals, but also the performance context behind each piece. This will show your understanding of what converts and how you can contribute to Calo's mission.
✨Know Your Metrics
Be prepared to discuss specific metrics from your past campaigns. Understand the key performance indicators that matter in the world of paid content, such as conversion rates and ROI. This knowledge will help you align with Calo's focus on performance over opinions.
✨Research and Innovate
Before the interview, take some time to research Calo and its competitors. Think about potential hooks and angles for their brand that could drive engagement. Showing that you've done your homework will impress the team and demonstrate your proactive approach.
✨Familiarise Yourself with Tools
Make sure you're comfortable discussing the tools mentioned in the job description, like Meta Ads Manager and video editing software. If you have experience with AI tools for ideation or editing, be ready to share how you've used them to enhance your creative process.
