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- Tasks: Lead product marketing strategies and shape compelling narratives for innovative tech solutions.
- Company: Join Calnex Solutions, a dynamic global tech company based in Scotland.
- Benefits: Enjoy competitive salaries, flexible holidays, and a comprehensive benefits package.
- Other info: Hybrid work model with a focus on employee wellbeing and career development.
- Why this job: Make an impact by driving go-to-market success in a collaborative environment.
- Qualifications: 5+ years in product marketing with strong storytelling and stakeholder management skills.
The predicted salary is between 60000 - 75000 £ per year.
Calnex Solutions is a growing and successful global technology company based in Scotland with offices in Belfast, Northern Ireland and Stevenage, England. We design, produce and market test instrumentation and solutions for network synchronization and network emulation, enabling our customers to validate the performance of the critical infrastructure associated with the telecoms networks.
We are looking for a Senior Product Marketeer, to be our expert on the market, customer needs and competitive landscape. In this role, you will shape how our products are positioned, understood and adopted. This is a highly cross-functional role, working closely with Product Management, Sales, and Marketing to ensure we build the right products and bring them to market with clarity and impact.
Key Responsibilities:
- Market and Customer Insight
- Develop a deep, ongoing understanding of customer segments, behaviours and buying motivations
- Lead qualitative and quantitative research to uncover unmet needs and market opportunities
- Build and maintain persona frameworks and segmentation models
- Monitor competitive dynamics and market trends, translating insights into strategic recommendations
- Positioning and Messaging Leadership
- Own the creation of differentiated compelling product positioning
- Craft clear, value-driven messaging that resonates with target audiences
- Ensure messaging consistency across all channels, regions and customer touchpoints
- Partner with Product Management to influence roadmap decisions through market insights
- Go-to-Market Strategy and Execution
- Lead end-to-end GTM planning for product launches and major feature releases
- Define launch strategy, success metrics and cross-functional alignment
- Partner with Sales, Partner Operations and Marketing to drive adoption and pipeline impact
- Ensure organisational readiness through training, enablement and coordinated execution
- Sales and Field Enablement
- Create high-impact sales tools including pitch decks, battlecards, competitive briefs and demos
- Train sales teams on messaging, positioning and objection handling
- Support strategic customer conversations and key deals when needed
- Content and Storytelling
- Produce or oversee content that drives awareness, adoption and expansion
- Translate complex product capabilities into simple, compelling narratives
- Partner with Marketing to develop content for campaigns, events and thought leadership
- Performance, Measurement and Optimisation
- Track and analyse product adoption, GTM performance and pipeline contribution
- Use insights to refine messaging, positioning and GTM strategy
- Own outcomes focusing on measurable business impact rather than deliverables alone
Skills, Experience and Qualifications:
- Strong ability to understand customer needs, market dynamics and competitive landscapes in a B2B technology environment.
- Expertise in crafting clear, differentiated positioning and messaging
- Proven experience leading cross-functional go-to-market strategy and execution
- Excellent communication and storytelling skills with the ability to simplify complex concepts
- Strong stakeholder management and the ability to influence across Product, Marketing, Sales and Support
- Experience creating high impact sales enablement materials (pitch decks, battlecards, competitive briefs)
- Data driven mindset with the ability to interpret adoption, pipeline and performance metrics
- Strong ownership mentality with a focus on outcomes and measurable business impact
- A willingness to frequently travel to USA, EMEA and North Asia to meet with customers, partners and regional teams.
- 5+ years experience in Product Marketing or very closely related role.
- Experience in one or more of the following would also be beneficial: Knowledge of monitoring or measurement systems, open/disaggregated network architectures, Ethernet/IP, 4G, 5G Mobile Networks, datacoms infrastructure, synchronization technology.
Calnex is an inclusive, supportive, and growing company with a strong focus on employee engagement and wellbeing. We strive to provide a working environment that develops and challenges our employees. We reward success and offer competitive salaries. Our comprehensive benefits package includes a contributory pension plan, flexible holidays, life assurance, critical illness cover, private healthcare, performance bonus and an opportunity to join the Calnex Employee Share Incentive Plan.
The Calnex team are currently working in a hybrid model at their manager's discretion. This flexibility is dependent on job role and supports a positive work/life balance and the needs of the business. This role requires a minimum of 2 working days in the office (Tuesday and Thursday), with the other three days at home when possible.
Please take a look at our website to find out more about what we do and what it's like to be an employee at Calnex!
In consideration of the General Data Protection Regulation (GDPR), please be aware that by applying for a role in Calnex Solutions directly or via an intermediary you are giving permission for us to retain certain personal information for a period of up to two years.
Senior Product Marketeer TLNT1_NI in Belfast employer: Calnex Solutions
Contact Detail:
Calnex Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketeer TLNT1_NI in Belfast
✨Tip Number 1
Get to know the company inside out! Research Calnex Solutions, their products, and the market they operate in. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. This can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own compelling narratives. Think about how your experience aligns with the role of Senior Product Marketeer and be ready to share specific examples.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar!
We think you need these skills to ace Senior Product Marketeer TLNT1_NI in Belfast
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the values and goals of Calnex Solutions. Show us that you get what we do and how you can contribute!
Craft a Compelling Narrative: Your cover letter is your chance to tell your story. Highlight your experience in product marketing and how it aligns with our needs. Make it engaging and relatable – we want to see your personality shine through!
Be Specific and Relevant: When detailing your skills and experiences, be specific about how they relate to the role. Use examples that demonstrate your understanding of market dynamics and customer needs, especially in the B2B tech space.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll find more info about our culture and what it’s like to work with us!
How to prepare for a job interview at Calnex Solutions
✨Know Your Market Inside Out
Before the interview, dive deep into understanding Calnex Solutions' market, customer segments, and competitive landscape. Familiarise yourself with their products and how they fit into the telecoms ecosystem. This knowledge will help you articulate your insights and demonstrate your expertise during the discussion.
✨Craft Your Compelling Narrative
Prepare to share your experiences in product marketing by crafting a clear and engaging narrative. Highlight specific examples where you've successfully shaped product positioning or led go-to-market strategies. This will showcase your storytelling skills and ability to simplify complex concepts, which is crucial for this role.
✨Align with Cross-Functional Teams
Since this role involves collaboration across various teams, think about how you've worked with Product Management, Sales, and Marketing in the past. Be ready to discuss how you can bridge gaps between these functions and ensure messaging consistency across all channels, as this is key to driving product adoption.
✨Showcase Your Data-Driven Mindset
Calnex Solutions values a data-driven approach, so come prepared to discuss how you've used metrics to inform your marketing strategies. Share examples of how you've tracked product adoption and performance, and how those insights have led to measurable business impact. This will demonstrate your analytical skills and ownership mentality.