Supporter Engagement Lead in London

Your mission CALM has launched an ambitious fundraising growth strategy, and this brand-new, high-impact role is positioned right at the heart. You’ll join a growing team, fresh off its biggest fundraising year to date. You’ll lead the strategy for how CALM recruits, stewards and retains mass donors, with responsibility for one-off giving, regular giving and the development of other mass market products. You’ll establish and scale a supporter engagement programme that grows both connection to CALM and sustainable income for our work. You’ll bring together data, insight, communications and fundraising to create supporter experiences that recognise why people choose to support CALM, and give them reasons to stay involved. We’re looking for someone who can combine strategic thinking with practical experience. As a new role within a high-performing team, you’ll have the autonomy to shape how CALM approaches mass supporter engagement.

Your profile Responsibilities

• Develop, execute, and own CALM’s overarching Supporter Engagement strategy, taking responsibility for targets, performance metrics, and budgets to scale mass donor income.
• Oversee the end-to-end recruitment, stewardship, and optimisation of the Individual Giving portfolio, maximising the LTV across one-off donations, regular giving, and other products within the portfolio.
• Lead the continuous development of new, audience-focused fundraising products and giving methods for a mass giving audience, to build and secure a predictable baseline of recurring income for the organisation.
• Champion the use of supporter data to design, deploy, and optimise automated, multi-channel communications, ensuring mass audiences receive highly personalised, relevant, and meaningful touchpoints.
• Work collaboratively across all fundraising functions and wider CALM teams to deploy products and communication tools holistically, ensuring donor experiences reflect true supporter needs rather than internal processes or structures.
• Pioneer the department's approach to gathering robust supporter data and audience insights.
• Maintain awareness of industry trends and best practice, with a view to use these to increase CALM’s income.
• Working with the Head of Public Fundraising, and direct reports to; set, manage and deliver against budgets, reporting on OKR’s, performance and reforecasting accordingly.
• Attending CALM events to help provide a great experience for all attendees.
• Leadership and line management of team members, supporting them to achieve their objectives and creating a high-performing team.

Competencies Essential

• Proven track record of driving significant income growth through developing and executing multi-channel mass donor strategies (across regular giving, one off giving) whilst maximising Supporter Lifetime Value (LTV).
• Experience of using CRM segmentation, audience insights, and automated marketing tools to deliver personalised, high-volume communications that treat mass supporters as individuals.
• Expertise in mapping, testing, and optimising end-to-end supporter journeys, removing operational friction, and building retention.
• Strong track record of driving collaboration across wider departmental functions (such as Brand, Communication and Digital) to deliver cohesive, integrated public-facing acquisition campaigns.
• Experience managing income and expenditure budgets, setting performance metrics/OKRs, and executing detailed financial reforecasting to demonstrate clear return on investment (ROI).
• Demonstrated ability to line manage, coach, and motivate a multidisciplinary team to foster a high-performing, supportive team culture.

Desirable

• Proven experience designing, testing, and scaling innovative fundraising products or concepts to secure recurring, predictable revenue streams.

Why us?

• Reports to: Head of Public Fundraising
• Contract: Permanent
• Benefits: Unlimited annual leave, Healthcare cash plan, 6% pension contribution, therapeutic services (after completion of probation), hybrid working & nine day fortnight
• Based: London Waterloo twice a week (Wednesdays and Thursdays) / Remote Working (Mon, Tues & Fri), 9.30am - 5.30pm.
• Salary: £50k - £55k per annum. We benchmark our salaries to ensure our pay structure remains fair, transparent, and equitable for everyone in our team.
• A work environment that values creativity, personal growth and collaboration.

Applications will close on Sunday 6th September and are reviewed on a rolling basis; we encourage interested candidates to apply early. We are aiming to conduct first round interviews on 9th/10th September and second round interviews on 16th/17th September.

About us

We’re Campaign Against Living Miserably (CALM), and we’re united against suicide. We’re a suicide prevention charity, on a mission to help people end their misery, not their lives. We run stigma-smashing campaigns, offer loads of digital tools and resources, and run a life-saving helpline - all designed to help people find hope and a way forward. We are - united against suicide.

Don't meet every requirement? We’re still interested. Research shows that people from marginalised groups – including women, LGBTQ+ people, people from global majority backgrounds, disabled people, and those from lower socioeconomic backgrounds – are less likely to apply for a role unless they meet the full criteria. At CALM, we know that skills and potential come in many forms, and that diverse perspectives and lived experience of mental health or suicide can be just as valuable as formal qualifications. If you're passionate about our mission but your experience doesn't tick every box, we'd still love to hear from you. You could be exactly who we're looking for.

Safeguarding

We are committed to safeguarding and promoting the welfare of children, young people, and adults at risk, both offline and online. We recognise that harm can occur in physical, digital, and virtual environments, and we take our safeguarding responsibilities seriously across all areas of our work.