At a Glance
- Tasks: Lead creative projects that inspire and engage audiences to prevent suicide.
- Company: Join CALM, a charity dedicated to reducing the impact of suicide in the UK.
- Benefits: Enjoy unlimited annual leave, healthcare cash plan, and hybrid working options.
- Other info: Collaborative environment focused on creativity and personal growth.
- Why this job: Make a real difference by shaping impactful campaigns that save lives.
- Qualifications: Proven experience in creative leadership and exceptional copywriting skills.
The predicted salary is between 50000 - 55000 £ per year.
Your mission is to cultivate a culture where everyone understands, and feels willing and able to prevent suicide for themselves and others. This role is responsible for ensuring all creative content resonates with our audiences and impactfully communicates our mission to prevent suicide. By leading creative output across all campaigns, projects, partnerships, and fundraising initiatives, you will drive significant attitudinal and behaviour change.
You’ll be proactive and hands-on, collaborating closely with the Studio team to maintain brand guardianship and foster creative innovation. This is a unique opportunity for a dedicated and innovative Creative Lead to take our award-winning brand to the next level.
Your profile
- Responsibilities
- Create impactful and effective work that inspires and engages both supported and supporter audiences, helping to normalise suicide prevention and ultimately save lives.
- Act as a creative champion, providing creative counsel and working with the Marketing Leadership Team to ensure consistency and resonance across tone of voice and look and feel.
- Act as an integral creative partner in the development and execution of major agency-led campaigns, providing brand guardianship input and CALM-first thinking.
- Lead the conceptualisation of new ideas across MarComms activity, translating strategic goals into impactful creative that drives attitudinal and behaviour change.
- Manage agency creative approaches, reviewing all ideas against strategic objectives, team resources, and timeliness.
- Generate self-initiated ideas for potential CALM campaigns and content.
- Ensure all content is created in line with the MarComms measurement framework, applying a test and learn approach to output.
- Content
- Lead content on agreed projects in collaboration with the Studio team, using expert copywriting skills to deliver high-quality, SEO-optimised copy across a range of formats, including website content, social, reactive statements, and e-mail.
- Actively contribute to editorial ideation sessions to drive CALM’s own editorial agenda, contributing to CALM’s overarching editorial strategy.
- Brief and edit content to internal and external creators.
Competencies
- Exceptional creative conceptualisation and strategic thinking skills, with the ability to translate goals into relatable and impactful content.
- Exceptional copywriting skills: using creative copy as a vehicle for driving support, income, and service use.
- Strong brand guardianship expertise to ensure consistency across all creative output, specifically tone of voice.
- Proven ability to act as a creative champion, offering support and counsel to colleagues and partners.
- Champions insight, using it as a springboard for creativity, to ensure concepts and content resonate and emotionally connect with our audiences.
- Expertise in content creation, specifically copywriting and delivering SEO-optimised materials across various platforms.
- Familiarity with measurement frameworks and a 'test and learn' approach to creative output for continuous improvement.
Experience
- Experience in defining and delivering a creative vision for an organisation or major brand.
- Demonstrable experience working as an integral partner on major agency-led campaigns, including providing brand and content input.
- Proven track record in leading the conceptualisation and execution of new, impactful creative ideas across multi-channel marketing and communications activities.
- Experience in delivering long and short-form creative output across various formats, including campaigns, projects, partnerships, and fundraising initiatives.
- Proven ability to manage the delivery of inspiring creative projects within defined timelines and budget.
Why work for us?
- Reports to: Head of Brand Marketing
- Contract: Permanent
- Benefits: Unlimited annual leave, Healthcare cash plan, 6% pension contribution, therapeutic services (after completion of probation), hybrid working & nine day fortnight
- Based: London Waterloo twice a week (Wednesdays and Thursdays) / Remote Working (Mon, Tues & Fri), 9.30am - 5.30pm.
- Salary: £50-55k per annum
A work environment that values creativity, personal growth and collaboration. Applications for this role close on Sunday 14th June at midnight.
About us
We're the Campaign Against Living Miserably (CALM) - a suicide prevention charity fighting to reduce the devastating impact of suicide in the UK. We run a life-saving helpline for anyone affected by suicide or suicidal thoughts, and our website has loads of tools and resources packed with practical advice. We also run vital campaigns to increase awareness, smash stereotypes, and change the culture around mental health and suicide.
Safeguarding: We are committed to safeguarding and promoting the welfare of children, young people, and adults at risk, both offline and online. We recognise that harm can occur in physical, digital, and virtual environments, and we take our safeguarding responsibilities seriously across all areas of our work.
Creative Lead in London employer: Calm
At CALM, we pride ourselves on being an exceptional employer that champions creativity and personal growth within a collaborative work environment. With benefits like unlimited annual leave, a healthcare cash plan, and a commitment to hybrid working, we empower our Creative Lead to make a meaningful impact in suicide prevention while enjoying a supportive culture that values innovation and well-being. Join us in our mission to change lives and foster a community where mental health is prioritised.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Lead in London
✨Tip Number 1
Get to know CALM's mission inside out! When you understand what drives us, you can tailor your approach in interviews and conversations. Show us how your creative vision aligns with our goal of preventing suicide.
✨Tip Number 2
Network like a pro! Reach out to current or former CALM team members on LinkedIn. Ask them about their experiences and insights. This not only helps you learn more but also shows your genuine interest in joining our team.
✨Tip Number 3
Bring your portfolio to life! Instead of just showing us your work, tell the story behind each piece. Explain how your creative process led to impactful results, especially in campaigns that resonate with audiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about being part of our mission at CALM.
We think you need these skills to ace Creative Lead in London
Some tips for your application 🫡
Show Your Creative Spark:When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can inspire and connect with our audience, so make sure your application reflects that.
Tailor Your Content:Don’t just send a generic application! Tailor your CV and cover letter to highlight how your skills and experiences align with our mission at CALM. Show us how you can contribute to our creative vision and help prevent suicide through impactful content.
Be Authentic:We want to get to know the real you! Be genuine in your application and share your passion for mental health and suicide prevention. Let us see your commitment to making a difference and how your values align with ours.
Apply Through Our Website:Make sure to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it helps us keep everything organised and efficient!
How to prepare for a job interview at Calm
✨Know the Mission Inside Out
Before your interview, dive deep into CALM's mission and values. Understand how their work impacts suicide prevention and be ready to discuss how your creative vision aligns with this mission. This shows genuine interest and commitment.
✨Showcase Your Creative Portfolio
Prepare a portfolio that highlights your best creative work, especially projects that demonstrate your ability to drive attitudinal and behaviour change. Be ready to explain the thought process behind each piece and how it resonates with audiences.
✨Be Ready to Collaborate
Since the role involves working closely with the Studio team, come prepared with examples of past collaborations. Discuss how you’ve successfully partnered with others to create impactful content and how you can bring that experience to CALM.
✨Emphasise Your Copywriting Skills
As exceptional copywriting is crucial for this role, be prepared to showcase your writing skills. Bring samples of SEO-optimised content and be ready to discuss how you tailor your tone of voice to different audiences while maintaining brand consistency.
