At a Glance
- Tasks: Lead digital marketing efforts to drive culture change and support suicide prevention.
- Company: Join CALM, a charity dedicated to ending suicide and promoting mental health.
- Benefits: Enjoy unlimited annual leave, healthcare cash plan, and hybrid working options.
- Other info: We value diverse perspectives and welcome applicants from all backgrounds.
- Why this job: Make a real impact while growing your skills in a creative environment.
- Qualifications: 4+ years in digital marketing with strong skills in paid social, SEO, and email.
The predicted salary is between 42000 - 46000 £ per year.
Your mission is a core part of how we use digital marketing to drive culture change, encourage people to take action that prevents suicide, get support to people who need it, and grow our income. In this hands-on, varied role, you’ll plan, execute, and manage CALM’s digital marketing activity (including paid social, email, SEO, and PPC) to make a measurable, lasting impact.
Responsibilities
- Lead hands-on paid media execution, budget management, and optimisation for in-house paid social and PPC (including CALM’s Google Grant).
- Maintain and enhance website content performance, build high-converting landing pages, and implement SEO and Generative Engine Optimization (GEO) strategies.
- Write, build, and evaluate ongoing email campaigns and automated supporter journeys to drive engagement and action.
- Oversee GTM and GA4 tracking, communicate performance insights across teams, and maintain strict GDPR and cookie compliance.
- Lead and innovate by line managing the Digital Marketing Officer, testing new digital channels, and supporting broader MarComms team projects.
Competencies
- Strong understanding of paid social, including audience selection, creative approach, and account structures.
- Strong understanding of SEO and GEO best practices, including ability to write sharp, search-optimised website copy while adhering to brand guidelines.
- Strong understanding of email marketing principles, including ability to write strong, high-converting email copy.
- Excellent stakeholder management skills and ability to communicate clearly and effectively to people of all knowledge levels.
- Ability to manage competing priorities.
- Passion for the cause and delivering CALM’s mission.
Experience
- 4+ years’ experience in digital marketing roles that cover a broad range of disciplines, including paid social, PPC, and email.
- A track record of driving strong results across paid social, web content, and email.
- Strong knowledge of email service platforms (e.g. Salesforce Marketing Cloud, Mailchimp, etc.).
- Experience using and managing website CMSs.
- Line management experience (desirable).
Why us?
- Reports to: Digital Marketing Lead
- Contract: Full-time, permanent
- Benefits: Unlimited annual leave, Healthcare cash plan, 6% pension contribution, therapeutic services (after completion of probation), hybrid working & nine day fortnight
- Based: London Waterloo twice a week (Wednesdays and Thursdays) / Remote Working (Mon, Tues & Fri), 9.30am - 5.30pm.
- Salary: £42,000 - £46,000 per annum (for employees). We benchmark our salaries to ensure our pay structure remains fair, transparent, and equitable for everyone in our team.
- A work environment that values creativity, personal growth and collaboration.
Applications will close on Wednesday 9th September.
Right to work in the UK
To apply, you will need to have a valid right to work in the UK (such as a British/Irish passport, Settled Status, or Indefinite Leave to Remain).
About us
We’re Campaign Against Living Miserably (CALM), and we’re united against suicide. We’re a suicide prevention charity, on a mission to help people end their misery, not their lives. We run stigma-smashing campaigns, offer loads of digital tools and resources, and run a life-saving helpline - all designed to help people find hope and a way forward. We are united against suicide.
Don't meet every requirement? We’re still interested. Research shows that people from marginalised groups – including women, LGBTQ+ people, people from global majority backgrounds, disabled people, and those from lower socioeconomic backgrounds – are less likely to apply for a role unless they meet the full criteria. At CALM, we know that skills and potential come in many forms, and that diverse perspectives and lived experience of mental health or suicide can be just as valuable as formal qualifications. If you're passionate about our mission but your experience doesn't tick every box, we'd still love to hear from you. You could be exactly who we're looking for.
Safeguarding
We are committed to safeguarding and promoting the welfare of children, young people, and adults at risk, both offline and online. We recognise that harm can occur in physical, digital, and virtual environments, and we take our safeguarding responsibilities seriously across all areas of our work.
Digital Marketing Manager employer: Calm
Kisharon Langdon is an exceptional employer, dedicated to making a meaningful impact in the lives of individuals with learning disabilities and autism. Located in North West London, we foster a supportive work culture that values collaboration and innovation, offering our employees ample opportunities for professional growth and development. Join us to be part of a passionate team where your contributions truly matter and where you can thrive in a rewarding environment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Calm and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Calm are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Calm on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Calm. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Calm. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Calm:Show us that you’ve done your homework! In your application, briefly mention what you admire about Calm’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Calm
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Calm will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Calm, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
