At a Glance
- Tasks: Lead marketing strategies, campaigns, and team to drive brand awareness and sales growth.
- Company: Join a dynamic tech company celebrating 30 years of innovation in communications.
- Benefits: Competitive salary, performance bonuses, free parking, and pension scheme.
- Other info: In-office role in Elstree, Hertfordshire with excellent career development prospects.
- Why this job: Make an impact in a small but mighty team with opportunities for creativity and growth.
- Qualifications: 5+ years in marketing, strong communication skills, and experience with B2B tech products.
The predicted salary is between 55000 - 55000 £ per year.
CST is celebrating 30 years as a technology company dedicated to Communications and Critical messaging.
Our solutions give companies the ability for staff to connect with colleagues and customers and ensure critical alerts and messaging are actioned.
We operate with energy and agility to serve a wide range of some of UK’s most recognised companies as well as having an international presence.
We are small but mighty giving us unique advantages; the knowledge for authority, the freedom to innovate, the power to dominate niche markets.
The Role
Responsible for our Marketing success, you will serve to deliver product strategy, sales execution and market revenue growth.
Owning our strategy, you will set our position, drive marketing and product launches and building high impact enablement assets.
You will contribute and oversee core disciplines of the department, managing a small team of two with a Graphic Designer & CRM Owner / Copywriter.
Department disciplines include marketing strategy, website, content marketing, copywriting, print, multi-media, digital, social media, direct marketing, promotional marketing, project and supplier management, and marketing planning to deliver engaging sales campaigns, support new client acquisition and current client retention.
Develop and implement the marketing strategy to increase brand awareness and drive sales.
- Plan, run and monitor end-to-end marketing campaigns (offline and online), including lead generation campaigns to acquire new clients.
- Oversee social media accounts and engaging content for various platforms.
- Developing the company brand for all sectors across multiple platforms, increasing measured engagement.
- You will lead competitive intelligence, influence pricing frameworks, and translate product capabilities into compelling narratives that accelerate sales win rates and expand customer lifetime value.
- Organise and attend (occasionally) major company events, including industry tradeshows and product roadshows, assist with advertising and display using branding opportunities, and seeking new business possibilities.
- Create visually appealing graphics and content for marketing materials: new product launches, brochures, sales presentations etc.
- Conduct and deliver research on industry trends and consumer behaviour.
- Updates to company website with news articles, blog entries and copywriting, assisting with website development and analysing the website performance.
- Help build impactful sales tools (demo scripts, one-pagers, case studies) and conduct regular training to the Sales Team to help increase their activities and close rates.
- Own win/loss analysis, track competitor pricing/features, and build actionable battlecards to ensure sales reps are positioned for success.
- Help to build customer success with communications that increase LTV and reduce churn.
Bring competitive and customer insights to the table to influence product tiering, pricing, and packaging structures.
- anage internal communications and provide active input to CST social activities, volunteer initiatives, employee recognition and awards, quarterly events etc
- Prepare monthly reports for management and quarterly Board Report
- Occasional ad hoc duties from time to time in keeping with sales and marketing activities.
- Attributes
- Over five years of experience in a with demonstrated ability to fly high and low; setting high level strategy with leadership while independently driving success.
- Loves marketing and can convey engaging messages multi-industry and multi-platform
- B2B marketing – preferably technology products
- Active experience building marketing workflows
- Mac platform. Softwares used are Adobe, In Design, Word Press, Typo 3, Microsoft suite, CRM proficient (Hub Spot)
- Experience of using metrics for reporting and performance purposes
- A focused advocate of the Company’s objectives, revenue targets and sales activity
- Creative problem solver who can bring great ideas to the table
- Strong communication skills: clarity, persuasion, negotiation and diplomacy
- Excellent copywriting skills to help convey messages to different audiences and channels, capable of simplifying complex technical capabilities into clear value propositions.
- Experience with performance marketing, analysing data using tools such as Google Analytics
- Well-developed research skills with the ability to gather insights from various sources
- English proficiency (oral and written)
- Likely Qualification
A degree in Marketing or closely related course of study OR CIM Marketing Qualification with Diploma (Level 6) in Professional Marketing / Professional Digital Marketing
Measuring Success
Success in this role means that within 6 months, you have established a full understanding of our products and markets.
You have enabled a framework across core customer segments, executed campaigns with direct pipeline attribution and delivered regular feedback to the Sales Team and Board.
Within 12 months, your initiatives consistently drive measurable pipeline growth, increase engagement and client win rates and establish feedback loops into the product roadmap using advanced workflows.
Experience around Marketing AI, Content Generation and Data Analysis is advantageous.
This is an in-office role, five days per week in Elstree, Hertfordshire.
- Salary:£55K+ Negotiable based on Experience
- Performance-based bonus
- Free Parking
- Cycle to work scheme
- Pension
Location
- Call Systems Technology office in Elstree, Herts
- #J-18808-Ljbffr
Marketing Manager in Elstree employer: Call Systems Technology Limited
At Call Systems Technology Ltd, we pride ourselves on being an exceptional employer that values innovation and collaboration in the luxury and hospitality tech sector. Our remote work culture fosters flexibility and work-life balance, while offering robust professional development opportunities to help you grow your career. Join us to be part of a dynamic team that is dedicated to delivering cutting-edge solutions and making a meaningful impact in the industry.
Contact Details:
Call Systems Technology Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Elstree
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Call Systems Technology Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Call Systems Technology Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Call Systems Technology Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Call Systems Technology Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Elstree
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Call Systems Technology Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Call Systems Technology Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Call Systems Technology Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Call Systems Technology Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Call Systems Technology Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Call Systems Technology Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
