Senior Marketing Specialist - Email Communications and Loyalty Programs

The California State Lottery is looking to fill the exciting role of a Senior Marketing Specialist - Email Communications and Loyalty Programs. If this opportunity would be a good fit for you, we encourage you to apply today and join our winning team!

People are drawn to the California State Lottery because we:

• Have a worthy mission that we’re sure you’ll take pride in too.
• Are an energetic, creative, and talented team.
• Value diversity and inclusion in the workplace.
• Empower team members to bring their knowledge, expertise, and innovation.
• Recognise individual and team contributions.
• Support the importance of work-life balance.
• Invest in the professional development of our team members.
• Are dedicated to preserving our environment by lowering our carbon footprint.

The California Lottery is a multi-billion-dollar enterprise headquartered in Sacramento. It is one of the few state agencies that is a revenue generator, not accepting taxpayer dollars from the state’s general fund. Our mission is to provide supplemental funding to California schools while simultaneously supporting local communities. Ninety-five cents of every dollar spent by players goes back to local communities in the form of contributions to public schools and colleges, prizes and retailer compensation. In fiscal year 2022-23, the California Lottery generated sales of approximately $9.2 billion with over $2.2 billion earned for California public schools.

Lottery products are sold at more than 23,000 retail locations throughout the state. Product offerings include an average of 52 fun and entertaining Scratchers games and several draw games such as Powerball, Mega Millions, and SuperLotto Plus and daily games such as Fantasy 5 and Hot Spot.

Job Description and Duties: Under direction of the Chief of Engagement & Retention Marketing and reporting directly to the Staff Services Manager II - Marketing Manager Player Loyalty and Email Communications, the Senior Marketing Specialist - Email Communications and Loyalty Programs will be responsible for the strategic planning, execution and optimisation of the Lottery's loyalty programs and email marketing communications. The Senior Marketing Specialist brings an extensive email and loyalty marketing background and serves as a subject matter expert to manage end-to-end email campaigns and loyalty promotions to optimise performance.

This vital role will lead the loyalty promotions and email development/creation process from concept through implementation, including developing promotional calendars and creative (concept, content, copy, and design). This position is critical to ensuring that the Lottery provides an exceptional experience that motivates consumers to play Lottery games, build an understanding of the Lottery's mission and impact, increase loyalty to the brand, and drive sales in order to generate supplemental funding for public education.

This position is headquartered at Lottery Headquarters in Sacramento and is eligible for either a remote-based or office-based telework schedule. Employees must be able to report to their assigned headquarters office as needed. Travel expense to and from the assigned headquarters are the responsibility of the employee. Eligibility for telework requires employee residence in California per California Government Code Section 14200 which states: “telecommuting means the partial or total substitution of computers or telecommunication technologies, or both, for the commute to work by employees residing in California.”

This position requires a current Senior Marketing Specialist exam. If you need to take the exam or if your score has expired, click here to gain list eligibility.

Working Conditions: Schedule: Monday – Friday, 8:00 am to 5:00 pm PST. Travel: Infrequent travel as needed. Other: Work during evenings or weekends may be occasionally required.

Desirable Qualifications:

• A bachelor’s degree, preferably with a specialisation in marketing, communications, or a related field.
• 6+ years of progressive marketing experience with at least 4 years of hands-on email marketing experience.
• Expertise in email content creation, list management and targeting, knowledge of dynamic content, campaign automation and orchestration, and understanding of email best practices.
• At least 3 years of loyalty marketing experience with a high-profile consumer brand.
• Proficient experience driving and growing customer acquisition/enrolments/subscriptions, engagement, and retention and understanding of loyalty marketing best practices.
• Extensive experience using an advanced enterprise email marketing platform (i.e. Salesforce Marketing Cloud, Adobe Campaign, Responsys, Hubspot etc.).
• Strong HTML skills preferred.
• Ability to analyse campaign data, identify insights, and create clear reports.
• Demonstrated ability to manage multiple projects, prioritise, and meet deadlines.
• Experience with design tools (i.e. Photoshop, Illustrator, InDesign, Canva, Figma etc.) and proficiency with Microsoft products (Word, Excel, PowerPoint, Outlook, Teams).
• Experience in gaming, entertainment, e-commerce, fast-moving consumer goods (FMCG), or consumer packaged goods (CPG) categories preferred.

Important Note: A resume is required to submit with your application package in order to be considered. For more information about this opportunity, benefits, and instructions on how to apply -- click the Apply button.