he Director, Marketing Operations & Brand builds and runs the operating engine behind the Calibre Scientific marketing function, owning brand strategy and campaign execution and overseeing the personnel and contractors across digital marketing, CRM/lead management, brand strategy, and production that bring campaigns to life. Reporting directly to the VP, Global Marketing & OEM, this role partners closely with Business Area Managers to ensure marketing execution serves each business area's strategic priorities, a hands-on leadership position reflecting the reality of a lean, PE-backed life science consumables business, where the right leader is as comfortable setting brand direction as refining a web page or managing a contractor relationship.
KEY RESPONSIBILITIES
Brand Strategy & Governance
- Own brand strategy, positioning, and visual identity across the portfolio, governing consistent brand usage across internal teams, Business Area Managers, and external vendors.
- Lead integrated campaign strategy and execution across both product marketing and vertical marketing, partnering with Business Area Managers to translate business priorities into effective, on-brand campaign plans tied to measurable outcomes.
Digital Marketing, CRM & B2C
- Own digital marketing strategy — web design/UX, SEO/SEM, and social media — and oversee CRM strategy and lead management, ensuring clean data, effective lead scoring/routing, and a strong handoff to sales.
- Bring B2C marketing discipline to sharpen customer experience, engagement, and conversion across digital channels.
Marketing Analytics & Performance Management
- Establish KPIs and target-setting frameworks across brand, campaign, and digital performance, and own ongoing campaign performance management to optimize spend, channel mix, and creative effectiveness.
Operating Mechanisms, Budget & Team Leadership
- Establish operating mechanisms, processes, and governance that bring rigor and efficiency to a lean marketing organization, right sized for our business.
- Manage, coach, and develop the personnel and contractors across digital marketing, CRM/lead management, brand strategy, and production; vet and manage external agencies to extend capacity cost-effectively.
- Administer the marketing operations budget, prioritizing creative, efficient, and cost-effective solutions appropriate to a PE-backed business.
KEY STAKEHOLDER RELATIONSHIPS
- Business Area Managers & Marketing Teams: commercial priorities, campaign alignment, and go-to-market execution.
- Sales & Commercial Teams: lead handoff, CRM data quality, and pipeline feedback.
- External Agencies & Contractors: digital, creative, production, and specialized execution support.
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Director, Marketing Operations & Brand in Rotherham employer: Calibre Scientific Group
Calibre Scientific UK is an exceptional employer that values its employees by fostering a collaborative and supportive work culture in Rotherham. With a focus on professional growth, we offer opportunities for training and development, ensuring that our Purchasing Associates can thrive in their roles while contributing to the success of our diverse brands. Our commitment to employee well-being and a dynamic work environment makes us a rewarding place to build a meaningful career.
