At a Glance
- Tasks: Lead product launches and create impactful marketing campaigns for Insurtech solutions.
- Company: Join a fast-growing Insurtech Data Client making waves in the SaaS industry.
- Benefits: Enjoy remote work, a bonus scheme, 34 days off, and enhanced parental leave.
- Other info: Occasional travel to the UK Head Office required, but only once a month.
- Why this job: Be part of a pivotal growth phase and make a real impact with your creativity.
- Qualifications: Experience in SaaS Product Marketing, especially within the Insurance sector, is essential.
The predicted salary is between 43200 - 72000 £ per year.
We’re excited to be supporting a fast-growing Insurtech Data Client, as they look to welcome an experienced remote-based SaaS Product Marketing Manager to their team. This is a pivotal role at a key moment in the company’s growth journey — ideal for someone who thrives on bringing products to life through strategic, creative marketing. You will own the planning and execution of product launches, developing impactful campaigns and go-to-market strategies that resonate with customers and prospects.
Responsibilities
- Develop compelling messaging and positioning that speaks to target audiences across the customer journey
- Maintain consistency in brand voice and messaging across all marketing channels
- Track and report on product launch success using clear, actionable data
- Translate launch performance into strategic improvements
- Create engaging sales enablement materials, including case studies, FAQs, and collateral
- Conduct market research to inform and refine product positioning
Requirements
- Proven success in SaaS Product Marketing role with Insurance clients - essential
- Experience of taking Insurtech products to Market (GTM)
- Strong acumen; any broader commercial insurance experience is a bonus
- Comfortable with occasional travel to UK Head Office (once a month max)
- Naturally curious personality, able to communicate positively and succinctly
Benefits
- Company bonus scheme
- 34 days annual leave + birthday off
- 5% matched pension scheme
- Enhanced parental leave & 14 days paid sick leave
- Employee Assistance & Wellbeing Programmes
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager - Insurtech in Birmingham
✨Tip Number 1
Familiarise yourself with the latest trends in Insurtech and SaaS marketing. This will not only help you understand the industry better but also allow you to speak confidently about how your skills can contribute to the company's growth.
✨Tip Number 2
Network with professionals in the Insurtech space. Attend relevant webinars, join online forums, or connect with industry leaders on LinkedIn. Building these relationships can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful product launches you've managed in the past. Highlight your strategic thinking and creativity in developing campaigns that resonate with target audiences, as this is crucial for the role.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've tracked and reported on product launch success in previous roles. Being able to translate data into actionable insights will demonstrate your value to the team.
We think you need these skills to ace Product Marketing Manager - Insurtech in Birmingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your experience in SaaS Product Marketing, especially within the Insurtech sector. Use specific examples of successful product launches and campaigns you've managed to demonstrate your expertise.
Craft a Compelling Cover Letter:In your cover letter, express your passion for Insurtech and how your skills align with the company's goals. Mention your understanding of the customer journey and how you can contribute to developing impactful marketing strategies.
Showcase Your Analytical Skills:Since tracking and reporting on product launch success is crucial, include examples of how you've used data to inform marketing decisions. Highlight any tools or methodologies you’ve employed to measure campaign effectiveness.
Demonstrate Your Curiosity:Convey your naturally curious personality in your application. Discuss how you stay updated on industry trends and how this knowledge has influenced your previous marketing strategies, particularly in the Insurtech space.
How to prepare for a job interview at Calibre Candidates
✨Showcase Your SaaS Experience
Make sure to highlight your previous successes in SaaS Product Marketing, especially within the insurance sector. Be prepared to discuss specific campaigns you've executed and the results they achieved.
✨Understand the Insurtech Landscape
Familiarise yourself with current trends and challenges in the Insurtech industry. This knowledge will help you demonstrate your passion for the field and your ability to create relevant marketing strategies.
✨Prepare for Data-Driven Discussions
Since tracking and reporting on product launch success is crucial, be ready to discuss how you've used data to inform your marketing decisions. Bring examples of metrics you've tracked and how they influenced your strategies.
✨Demonstrate Your Creative Side
This role requires a blend of strategic thinking and creativity. Prepare to share examples of innovative campaigns you've developed and how they resonated with target audiences, showcasing your ability to bring products to life.
