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For Companies At a Glance
- Tasks: Lead product launches and create impactful marketing campaigns for a growing Insurtech company.
- Company: Join a fast-growing Insurtech Data Client making waves in the insurance industry.
- Benefits: Enjoy remote work, a generous holiday allowance, and a company bonus scheme.
- Why this job: Be part of a pivotal growth phase and make a real impact with your marketing skills.
- Qualifications: Experience in SaaS Product Marketing, especially within the insurance sector, is essential.
- Other info: Occasional travel to the UK Head Office required, but mostly remote.
The predicted salary is between 43200 - 72000 £ per year.
We’re excited to be supporting a fast-growing Insurtech Data Client, as they look to welcome an experienced remote-based SaaS Product Marketing Manager to their team. This is a pivotal role at a key moment in the company’s growth journey — ideal for someone who thrives on bringing products to life through strategic, creative marketing. You will own the planning and execution of product launches, developing impactful campaigns and go-to-market strategies that resonate with customers and prospects.
Responsibilities
- Develop compelling messaging and positioning that speaks to target audiences across the customer journey
- Maintain consistency in brand voice and messaging across all marketing channels
- Track and report on product launch success using clear, actionable data
- Translate launch performance into strategic improvements
- Create engaging sales enablement materials, including case studies, FAQs, and collateral
- Conduct market research to inform and refine product positioning
Requirements
- Proven success in SaaS Product Marketing role with Insurance clients - essential
- Strong acumen; any broader commercial insurance experience is a bonus
- Comfortable with occasional travel to UK Head Office (once a month max)
- Naturally curious personality, able to communicate positively and succinctly
Benefits
- Company bonus scheme
- 34 days annual leave + birthday off
- 5% matched pension scheme
- Enhanced parental leave & 14 days paid sick leave
- Employee Assistance & Wellbeing Programmes
Product Marketing Manager employer: Calibre Candidates
Contact Detail:
Calibre Candidates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarise yourself with the insurtech landscape. Understanding the latest trends and challenges in the insurance sector will help you speak confidently about how your skills can contribute to the company's growth.
✨Tip Number 2
Network with professionals in the SaaS and insurtech fields. Engaging with industry peers can provide valuable insights and connections that may give you an edge during the interview process.
✨Tip Number 3
Prepare to discuss specific product marketing campaigns you've executed in the past. Be ready to share metrics and outcomes that demonstrate your ability to drive success in a similar role.
✨Tip Number 4
Showcase your creativity by thinking of innovative marketing strategies tailored for the insurtech market. Presenting fresh ideas during your discussions can set you apart from other candidates.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and requirements. Tailor your application to highlight your experience in SaaS Product Marketing, especially within the insurance sector.
Craft a Compelling CV: Ensure your CV showcases relevant achievements and skills that align with the role. Focus on your successes in product launches and marketing campaigns, using metrics to demonstrate your impact.
Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for the Insurtech industry and how your background makes you a perfect fit. Mention specific examples of past projects that relate to the responsibilities outlined in the job description.
Highlight Your Analytical Skills: Since tracking and reporting on product launch success is crucial, emphasise your analytical abilities. Provide examples of how you've used data to inform marketing strategies and improve product positioning.
How to prepare for a job interview at Calibre Candidates
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the ins and outs of the company's products. Be prepared to discuss how you would position these products in the market and what strategies you would employ to launch them successfully.
✨Showcase Your SaaS Experience
Highlight your previous experience in SaaS product marketing, especially within the insurance sector. Be ready to share specific examples of successful campaigns you've led and the impact they had on the business.
✨Demonstrate Data-Driven Decision Making
Since tracking and reporting on product launch success is key, come prepared with examples of how you've used data to inform your marketing strategies. Discuss how you measure success and what metrics you focus on.
✨Emphasise Your Communication Skills
As a Product Marketing Manager, you'll need to communicate effectively across various teams. Be ready to discuss how you maintain brand voice and messaging consistency, and provide examples of how you've created engaging sales enablement materials.
