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For Companies At a Glance
- Tasks: Lead product launches and create impactful marketing campaigns for a growing Insurtech company.
- Company: Join a fast-growing Insurtech Data Client making waves in the insurance industry.
- Benefits: Enjoy remote work, a bonus scheme, 34 days off, and enhanced parental leave.
- Why this job: Be part of a pivotal growth phase and make a real impact with your marketing skills.
- Qualifications: Experience in SaaS Product Marketing, especially within the insurance sector, is essential.
- Other info: Occasional travel to the UK Head Office required, but mostly remote.
The predicted salary is between 43200 - 72000 £ per year.
We’re excited to be supporting a fast-growing Insurtech Data Client, as they look to welcome an experienced remote-based SaaS Product Marketing Manager to their team. This is a pivotal role at a key moment in the company’s growth journey — ideal for someone who thrives on bringing products to life through strategic, creative marketing. You will own the planning and execution of product launches, developing impactful campaigns and go-to-market strategies that resonate with customers and prospects.
Responsibilities
- Develop compelling messaging and positioning that speaks to target audiences across the customer journey
- Maintain consistency in brand voice and messaging across all marketing channels
- Track and report on product launch success using clear, actionable data
- Translate launch performance into strategic improvements
- Create engaging sales enablement materials, including case studies, FAQs, and collateral
- Conduct market research to inform and refine product positioning
Requirements
- Proven success in SaaS Product Marketing role with Insurance clients - essential
- Strong acumen; any broader commercial insurance experience is a bonus
- Comfortable with occasional travel to UK Head Office (once a month max)
- Naturally curious personality, able to communicate positively and succinctly
Benefits
- Company bonus scheme
- 34 days annual leave + birthday off
- 5% matched pension scheme
- Enhanced parental leave & 14 days paid sick leave
- Employee Assistance & Wellbeing Programmes
Product Marketing Manager employer: Calibre Candidates
Contact Detail:
Calibre Candidates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarise yourself with the insurtech landscape. Understanding the latest trends and challenges in the insurance sector will help you speak confidently about how your skills can contribute to the company's growth.
✨Tip Number 2
Network with professionals in the SaaS and insurtech industries. Engaging with others in the field can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Prepare to discuss specific product marketing campaigns you've executed in the past. Be ready to share metrics and outcomes that demonstrate your ability to drive successful product launches.
✨Tip Number 4
Showcase your understanding of customer journeys. Be prepared to explain how you would develop messaging and positioning that resonates with different target audiences throughout their buying process.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and requirements of the Product Marketing Manager position. Tailor your application to highlight your relevant experience in SaaS product marketing, especially within the insurance sector.
Craft a Compelling CV: Your CV should clearly showcase your achievements in previous roles, particularly those related to product launches and marketing strategies. Use quantifiable results to demonstrate your impact, such as successful campaigns or improved metrics.
Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight specific experiences that align with the job description, such as your ability to develop messaging and conduct market research. Make it personal and engaging.
Proofread and Edit: Before submitting your application, take the time to proofread your documents. Check for any spelling or grammatical errors, and ensure that your writing is clear and concise. A polished application reflects your attention to detail.
How to prepare for a job interview at Calibre Candidates
✨Know Your Product Inside Out
As a Product Marketing Manager, it's crucial to have a deep understanding of the insurtech products you'll be marketing. Familiarise yourself with the features, benefits, and unique selling points of the products, as well as the competitive landscape. This knowledge will help you articulate your vision during the interview.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of successful product launches you've managed in the past. Highlight your strategic approach to developing go-to-market strategies and how you measured their success. This will demonstrate your ability to think critically and drive results.
✨Emphasise Your Communication Skills
Effective communication is key in this role. Be ready to share how you've crafted compelling messaging and maintained brand consistency across various channels. Use examples that showcase your ability to engage different audiences throughout the customer journey.
✨Demonstrate Your Curiosity
A naturally curious personality is essential for this position. Prepare to discuss how you've conducted market research to inform product positioning and how you've used data to make strategic improvements. This will show your potential employer that you're proactive and eager to learn.
