At a Glance
- Tasks: Transform digital marketing data into compelling narratives that drive strategic decisions.
- Company: Caliber, a media company redefining journalism for modern audiences.
- Benefits: Collaborative culture, opportunities for growth, and a chance to shape the future of storytelling.
- Other info: Dynamic environment with opportunities to work across various digital media areas.
- Why this job: Join us to analyse social media trends and make a real impact in digital media.
- Qualifications: Strong analytical skills and a passion for social media analytics.
The predicted salary is between 30000 - 40000 £ per year.
Caliber is a media company built to define a new era for journalism. All brands in the Caliber family reimagine how stories are created, shared, and valued. We meet modern audiences on their terms, in their tone, and on their time, supporting storytellers with the tools, training, and rigour to shape the world with integrity. With newsrooms in New York and London, and a global network of trained creators, we deliver stories that matter—shaped by robust measurement and a deep understanding of digital platforms.
About the Role
We're seeking a Social Analyst who transforms complex digital marketing and performance data into compelling narratives that drive strategic business decisions both internally and on behalf of our clients at The Caliber Collective. You'll analyse performance across social media and digital channels to uncover insights that resonate with both internal stakeholders and external partners. We're open to your background but it's likely you'll be a graduate with a deep interest in digital media and a keen understanding of social analytics, who is interested in exploring different areas of social media management, strategy and analysis - from analysing always‑on organic social channels to providing regular reporting for social activation campaigns, as well as providing recommendations which ladder up to our account team's work with new and retained clients.
Key responsibilities
- Analyse data from social media platforms (Instagram, TikTok, LinkedIn, X, Facebook, YouTube), paid media campaigns (Google Ads, Meta, programmatic), partnerships, and digital marketing channels to identify trends and optimization opportunities.
- Build dashboards, reports, and visualizations that communicate key metrics (ROI, ROAS, conversion rates, CAC) and campaign performance.
- Translate complex datasets into clear, actionable insights tailored to diverse audiences—from executives to external clients and commercial partners.
- Work with limited performance metrics to guide our head of social and account managers and clients on understanding campaign performance.
- Collaborate with account, marketing, and partnership teams to understand objectives and provide data‑driven recommendations.
- Prepare findings and strategic recommendations to clients and partners, demonstrating both technical expertise and business acumen.
About you
Ideally you will have:
- An ability to analyse social media analytics, partnership performance, and digital marketing channels.
- A strong understanding of social media platforms, the differences between them and the role each can play in different areas of business.
- A deep interest and desire to work across multiple areas of digital media, from client campaigns to social management and strategy.
You will be:
- A strong analytical storyteller - you can distill complex data into narratives that drive decisions, not just reports.
- Excellent communication skills with an ability to translate insights to both technical and non‑technical audiences.
- The ability to tailor insights based on specific audience needs.
- A lateral thinker, willing to challenge those around you and always looking for new ways of delivering insights and pushing those around you to think differently.
Technical skills
You will have a deep understanding and comfort with Microsoft Office, particularly Excel, as well as:
- Meta Business Manager, TikTok Business Manager, native social backend analytics (Instagram, TikTok, Facebook, LinkedIn, X), Google Analytics (GA4) or Adobe Analytics, and visualization tools (Tableau, Power BI, Looker).
Good to have but not essential:
- Bachelor's degree in Marketing, Analytics or related field.
- Marketing automation platforms (HubSpot, Marketo, Salesforce, Sprinklr).
- Statistical analysis, A/B testing, attribution modeling.
What Makes You Stand Out
You drill down into the most pertinent areas of performance insights, thrive in collaborative environments, and balance detail‑orientation with big‑picture vision.
Why Join Caliber?
Together, we’ll shape the future of news and storytelling, connecting with audiences in fresh, meaningful ways. If you share our passion for innovation, authenticity, and impact, let's make it happen.
Social Media Analyst employer: Caliber
Caliber is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Lead Product UX/UI Designer role based in London. With a strong emphasis on employee growth, you will have the opportunity to shape impactful product experiences while collaborating closely with cross-functional teams. The company offers attractive benefits such as private medical care, generous holiday allowances, and a supportive environment that encourages creativity and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Analyst
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Caliber and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Caliber are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Caliber on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Caliber. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Analyst
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Caliber. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Caliber:Show us that you’ve done your homework! In your application, briefly mention what you admire about Caliber’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Caliber
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Caliber will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Caliber, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
