At a Glance
- Tasks: Lead brand communications for Citroën, shaping its voice across all channels.
- Company: Join Calex, a forward-thinking company in automotive retail training.
- Benefits: Enjoy a competitive salary, 25 days leave, and wellness perks.
- Other info: Hybrid role with opportunities for creativity and collaboration.
- Why this job: Make an impact on a well-known brand while working in a dynamic environment.
- Qualifications: 5+ years in marketing with strong social and digital skills.
The predicted salary is between 44000 - 44000 £ per year.
About Us
Calex specialise in the design, development, and delivery of innovative learning programmes, predominantly within the automotive retail industry, including management, technical, aftersales and apprentice training. More recently we have begun working with forward-thinking companies within the logistics, food & beverage, and pensions sectors to enhance their training proposition via the implementation of Virtual Learning Environments, Live Broadcasting and Social Learning Platforms. Our Corporate Vision is to ‘Deliver inspirational, technology rich, fully integrated and personalised learning programmes that deliver beyond expectation’ and we work in close partnership with our clients to identify and implement innovative and effective learning solutions.
We are seeking a Communications Manager to join Stellantis and champion the Citroën brand, shaping its voice across all channels. Working with the Head of Marketing Communications, the Communications Manager will be responsible for the coordination and delivery of Citroën UK’s brand communications strategy to support business objectives and brand metric targets, in line with the overall masterplan. The primary purpose of the position is to improve awareness levels and strengthen brand image, whilst delivering against marketing funnel objectives to support commercial and sales performance across the full customer journey.
Key Responsibilities
- Implement the UK strategic communications framework across ATL, Digital, Social and CRM channels to support commercial objectives at both brand and model level.
- Continuously review performance to ensure brand KPI targets are met.
- Lead and manage the development of social media marketing across all platforms to drive engagement, improve consideration, and deliver lead targets.
- Working with external agencies, manage the social and influencer strategy and support content creation as required.
- Own brand management, ensuring all communications adhere to HQ Brand guidelines, UK regulations, market requirements, and local tone of voice including special responsibility for Ami operations and ongoing delivery of previous generation sold orders and co-ordination of New Ami launch.
- Work closely with the Head of Marketing Communications to develop and implement integrated communications plans for Citroën products and brand campaigns, targeting new vehicle customers across all relevant marketing channels and delivering a seamless, customer-centric experience from awareness and consideration to conversion and retailer engagement.
- Use customer insight, campaign performance data and market intelligence to review and optimise communications effectiveness across the marketing funnel, ensuring delivery against brand and business KPIs.
- Collaborate regularly with Product Managers to anticipate product updates and launches, coordinating the timely development of marketing materials and assets.
- Partner with Events (BTL) and PR teams to ensure experiential and media activities are aligned with brand positioning and business objectives.
- Ensure effective management of Retailer Marketing campaigns, with all assets and media delivered in line with the agreed strategic framework.
- Build and maintain strong relationships with central and local marketing teams, as well as creative and media agency partners.
- Define briefs and plans in line with budget and strategy, including performance review and media KPI measurement.
- Act as a catalyst for creative ideas, working across shared marketing functions to drive consistency, efficiency, and best-in-class execution, while proactively identifying and testing new channels formats and partnerships to keep Citroën communications fresh, relevant and competitive.
- Ensure the brand is always communicated consistently both via all communications channels and within across the Citroen Retailer network.
About You
- At least 5 years’ experience within a Marketing role or similar position with a strong understanding of Social and Digital Marketing.
- Highly self-motivated, with a strong drive to succeed.
- Exceptional attention to detail, with excellent project and time management skills.
- Strong influencing skills, with the ability to manage expectations across multiple stakeholders.
- Adaptable and responsive, able to manage changing priorities and new challenges.
- Excellent interpersonal skills, with the ability to build and sustain effective internal and external relationships.
- Innovative thinker, bringing fresh ideas to achieve business and brand objectives.
- Proven national communications experience in a B2C environment, with a strong understanding of consumer behaviour.
- Strong creative judgment and attention to detail, with the ability to bring a fresh perspective.
- Experience working in a cross-functional marketing environment.
Our Calex Core Values
- Caring & Supportive
- Open & Honest
- Welcoming & Inclusive
- Collaborative & Inspiring
- Enjoyable & Rewarding
- Flexible & Adaptable
- Accountable & Reliable
- Healthy & Sustainable
To apply, please provide a full and up to date copy of your CV together with a covering letter detailing the skills that make you suitable for this role.
Salary & Benefits
£44,000 dependant on experience, 25 Days Annual Leave, Calex Employee Benefits Packages (Inc Private GP and Healthcare Services, High Street Discounts, Discounted Gym Memberships and on Demand 24 Hour Wellbeing Service (Counselling and Advice), Life Assurance, Pension, optional private Healthcare cover).
Contract
Permanent / Full Time
Working Hours
Monday to Friday / 40 hours per week
Place of Work
This is a hybrid role, working from home and the Stellantis Head Office in Coventry, a minimum of two days per week, with occasional travel to other Stellantis locations as required.
Pre-employment Checks
Calex will undertake the relevant/standard employment checks with any successful candidate. This includes contacting all nominated referees, as well as checking candidate ID, driving licence (if appropriate) and right to work in the UK. Some roles may also be subject to further pre-employment checks (confirmation will be provided through the recruitment process). The nature of this role may necessitate that we undertake a DBS check.
Employment
The successful candidate will be employed by Calex UK (www.calexuk.com).
Visa Sponsorship
Although Calex UK is on the register of Worker and Temporary Worker licensed sponsors, there is not an opportunity of sponsorship for this specific role.
Brand Communications Lead – Automotive Retail in Coventry employer: Calex UK
Calex is an exceptional employer that prioritises employee well-being and professional growth, offering a supportive and inclusive work culture. With a focus on innovation in learning programmes, employees benefit from a competitive salary, comprehensive health packages, and flexible working arrangements, including a hybrid model that allows for a balanced work-life experience. The company's commitment to collaboration and creativity ensures that team members are empowered to contribute meaningfully to the automotive retail industry while enjoying a rewarding career path.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Communications Lead – Automotive Retail in Coventry
✨Tip Number 1
Network like a pro! Reach out to people in the automotive retail industry, especially those connected to Stellantis or Calex. Attend industry events or webinars and don’t be shy about introducing yourself – you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your social media skills! Since the role involves managing social media marketing, create a personal brand online. Share insights, engage with relevant content, and showcase your expertise. This will not only get you noticed but also demonstrate your passion for the field.
✨Tip Number 3
Prepare for interviews by researching Citroën’s recent campaigns and their brand voice. Be ready to discuss how you can enhance their communications strategy. Tailor your examples to show how your experience aligns with their goals – this will make you stand out!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Calex team. Make sure your CV and cover letter highlight your relevant skills and experiences.
We think you need these skills to ace Brand Communications Lead – Automotive Retail in Coventry
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Brand Communications Lead. Highlight your experience in marketing, especially in social and digital channels, and showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific skills and experiences that relate to the key responsibilities outlined in the job description.
Showcase Your Creativity:As a communications lead, creativity is key! Include examples of innovative campaigns or strategies you've implemented in the past. This will demonstrate your ability to think outside the box and bring fresh ideas to the table.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Calex UK
✨Know Your Brand Inside Out
Before the interview, dive deep into Citroën's brand values, recent campaigns, and market positioning. Understanding their voice and how they communicate will help you align your answers with their expectations.
✨Showcase Your Digital Savvy
Since the role involves managing social media and digital marketing, be prepared to discuss your experience with these platforms. Bring examples of successful campaigns you've led and how you measured their impact on brand awareness and engagement.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges in brand communications. Think about past experiences where you had to adapt strategies based on performance data or stakeholder feedback, and be ready to share those stories.
✨Demonstrate Collaborative Spirit
This role requires working closely with various teams and external partners. Highlight your ability to build relationships and collaborate effectively. Share examples of how you've successfully worked across functions to achieve common goals.
