Head of Revenue & Partnerships in Motherwell

Caledonian Braves FC is looking for an ambitious, commercially driven Head of Revenue & Partnerships to lead the club's revenue growth across sponsorship, partnerships, matchday commercial activity, merchandise, events and other income streams. This is a sales-led role for someone who enjoys building relationships, creating opportunities and closing deals. The successful candidate will play a central part in helping the club grow sustainably off the pitch while supporting its long-term sporting ambition.

The role also includes helping the club grow matchday attendance, strengthen its local presence and deepen supporter engagement through creative activations, business development, merchandising and community-facing initiatives that bring more people to games and generate new income.

• Lead the club's commercial revenue generation, with a particular focus on sponsorship and partnership sales.
• Build and manage a pipeline of new business prospects across local, regional, national and aligned international markets.
• Identify, approach, pitch and close new sponsors, advertisers and commercial partners for the club.
• Create tailored partnership proposals and packages that match partner objectives and club assets.
• Manage and grow relationships with existing partners, driving renewals, upsells and long-term value.
• Develop and sell a clear range of commercial products, including sponsorship packages, advertising inventory, hospitality, events and matchday opportunities.
• Work with internal club stakeholders to help increase matchday attendance through targeted commercial initiatives, ticketing promotions, group offers and partner-led campaigns.
• Lead and support local community activations that build awareness of the club, strengthen local relationships and create new routes to attendance, partnership and revenue growth.
• Develop and grow the club's merchandising and retail offer, including physical and online sales, product ideas, stock coordination and supporter-focused sales opportunities.
• Work with suppliers and internal stakeholders to improve merchandise quality, visibility and sales performance on matchdays and online.
• Play an active role on matchdays, helping to drive commercial delivery, partner activations, hospitality, promotions and other income-generating activity.
• Ensure matchday sponsors, guests and commercial partners receive a high-quality experience and that all agreed rights and activations are delivered professionally.
• Maintain accurate reporting on sales activity, pipeline progress, revenue closed and future opportunities.
• Contribute ideas for new revenue streams that fit the identity and growth ambitions of Caledonian Braves FC.

• Proven experience in B2B sales, sponsorship sales, partnerships, advertising sales or business development.
• A track record of generating revenue and closing deals.
• Strong communication and presentation skills, both in person and in writing.
• Highly organised, self-motivated and target-driven.
• Comfortable working independently in a fast-moving and entrepreneurial environment.
• Willingness to work occasional evenings and weekends in line with matchdays, community events and partner activity.

• Experience working in football, sport, events, media or entertainment.
• Understanding of sponsorship rights, partner servicing and activation.
• Experience of developing local partnerships, promotions or community-facing campaigns that increase attendance or audience engagement.
• Experience of merchandising, retail, hospitality or matchday commercial operations.
• Existing network of relevant business contacts.

Success will be measured through:

• New commercial revenue secured.
• Partner renewals and upsells.
• Growth in commercial activity and matchday attendance.
• Growth in merchandising and other supporter-related revenue.
• Development of a stronger, more visible and engaged local presence for the club.

Approx. £21,000 base salary per annum (4 days per week at £12.71/hour). Attractive commission structure linked to new and renewed commercial revenue. Opportunity to play a leading role in shaping the next stage of Caledonian Braves FC's off-pitch growth. Hours, responsibilities and package to be reviewed after an initial trial period.

Please send your CV and a short cover note outlining your relevant experience and why this role interests you to chris@caledonianrbraves.com