At a Glance
- Tasks: Manage client portfolios and execute dynamic marketing campaigns across various platforms.
- Company: Leading Marketing and Sales firm in Edinburgh with a strong reputation.
- Benefits: Competitive salary, performance incentives, mentorship, and opportunities for corporate travel.
- Other info: Join a vibrant team and develop your skills in a supportive environment.
- Why this job: Fast-track your career with clear progression and make an impact on high-profile brands.
- Qualifications: Self-motivated, excellent communication skills, and leadership potential.
The predicted salary is between 30000 - 40000 £ per year.
We are a leading Marketing and Sales firm in Edinburgh recognised for delivering high-impact brand solutions and robust market acquisition for industry giants, including Mercedes-Benz, EE, Verisure, and E-On Next. We specialise in executing dynamic, face-to-face consumer campaigns across four core divisions: Corporate Events, Business-to-Business (B2B), Premium Retail, and Field Marketing.
As we accelerate our operational goals for 2026 and 2027, we are seeking a driven Marketing Executive to manage frontline client portfolios, optimise brand engagement, and prepare for rapid professional advancement within our expanding corporate structure.
Key Responsibilities- Campaign Execution: Oversee and implement tailored marketing strategies across live events, retail environments, business hubs, and residential field campaigns to maximize client visibility.
- Brand Representation: Act as the primary liaison between our high-profile clients and their target demographics, delivering elite product presentations and securing consistent market share.
- Performance Analysis: Track daily campaign metrics, consumer trends, and acquisition data to optimize ROI and report performance KPIs back to senior leadership.
- Strategic Training: Participate in daily executive briefings, marketing workshops, and collaborative strategy sessions designed to foster team leadership and management skills.
To meet strict client demand and fulfill our expansion goals, this role is tied directly to a merit-based promotion structure. We do not hire senior leadership from the outside; we develop it from within through two distinct phases:
- Junior Executive Level (Months 3–6): Upon demonstrating mastery of campaign fundamentals and consistently hitting acquisition targets, you will transition into a leadership capacity—taking responsibility for training, professional mentorship, and small-team management.
- Senior Management (Months 12–18): Successful leaders will be fast-tracked to oversee complete campaign divisions, backend operations, and client relationships, with the ultimate trajectory of managing our brand-new regional territories.
- Professional Drive: A highly self-motivated individual who excels in a fast-paced, target-driven corporate environment.
- Communication Fluidity: Exceptional verbal communication and interpersonal skills, with the ability to confidently present ideas and build rapport across diverse audiences.
- Leadership Potential: A background in competitive environments, team management, or professional coaching is highly advantageous.
- A competitive, performance-incentivised structures with uncapped earning potential.
- Direct mentorship and training from established managing directors and industry professionals.
- Clear, objective criteria for career progression, completely eliminating office politics.
- Opportunities for corporate travel, including national networking galas, leadership conferences, and high-performer retreats.
Marketing Executive employer: Caledonia Group
As a leading Marketing and Sales firm in Edinburgh, we pride ourselves on fostering a vibrant work culture that champions professional growth and innovation. Our commitment to developing talent from within ensures that as a Marketing Executive, you will have access to direct mentorship, structured career pathways, and opportunities for corporate travel, all while working with prestigious clients. Join us to be part of a dynamic team where your contributions are valued and rewarded, paving the way for a fulfilling career in marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Caledonia Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Caledonia Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Caledonia Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Caledonia Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Caledonia Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Caledonia Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Caledonia Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Caledonia Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Caledonia Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Caledonia Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
