At a Glance
- Tasks: Deliver face-to-face marketing campaigns and adapt strategies based on customer responses.
- Company: Caledonia Group, a dynamic marketing firm in Edinburgh.
- Benefits: £400 weekly base pay plus uncapped bonuses, coaching, and clear progression to Campaign Manager.
- Other info: Structured role with performance-based progression and a supportive team atmosphere.
- Why this job: Join a fast-paced environment with real impact and growth opportunities in marketing.
- Qualifications: Confident communication skills and resilience; experience in customer-facing roles is a plus.
The predicted salary is between 28800 - 35200 £ per year.
Edinburgh continues to attract some of the strongest graduate and early-career talent in the UK, and Caledonia Group is looking to bring that talent into a structured, results-driven environment. We deliver face-to-face marketing campaigns on behalf of household names including BT/EE, British Gas and Oxfam, and we are recruiting a Campaign Executive to learn this discipline properly, with a clear, benchmarked route to Campaign Manager within 6 to 12 months.
This is not a static entry-level position. It is best understood as a structured, fast-track introduction to campaign delivery — reading customer response in real time, adjusting your approach accordingly, and translating that skill into measurable results. Progression is not determined by time served; it is determined by demonstrated ability.
Why This Role Suits Edinburgh-Based Candidates
Whether your background is in study at Heriot-Watt, Edinburgh Napier or the University of Edinburgh, or in a customer-facing role within the city, you are likely to already hold the two qualities this role depends on most: the ability to engage confidently with people you do not know, and the resilience to maintain performance on days that do not go to plan. Our base is in the city centre, easily accessible from Waverley or Haymarket, and readily commutable from across the Lothians and Fife.
A Typical Week Involves
- Delivering live, face-to-face campaign activity on behalf of our partner brands
- Reading customer response and adapting your approach accordingly
- Recording results and engagement data so performance can be reviewed objectively
- Working alongside a Campaign Manager to understand the decision-making behind campaign delivery
- Contributing observations on what is and is not working, to help refine the campaign
- Progressively taking on greater ownership of campaign delivery as competence is demonstrated
This Role Will Suit You If You
- Are naturally results-oriented and comfortable being measured against clear targets
- Respond constructively to feedback and apply it
- Can engage in confident, professional conversation with people you have not previously met
- Maintain composure and consistency when performance does not go as planned
- Have relevant experience in retail, hospitality, sport, or other customer-facing work, though this is not essential
- Can commute reliably into Edinburgh city centre, Monday to Friday
What You Can Expect
- £400 weekly base pay, plus uncapped performance-related bonus — realistic average earnings of £600–£800 per week
- Structured, one-to-one coaching from a manager who began in this same role
- A clearly defined and benchmarked route to Campaign Manager, based on ability rather than length of service
- Direct exposure to live campaigns for nationally recognised brands
- A professional, city-centre based team environment with a genuine focus on development
- Progression within this role is intentionally unrestricted — how quickly you advance is determined by your own performance. If you are seeking a role with genuine structure, accountability and a defined path forward, we would welcome your application.
Campaign Executive — Edinburgh Entry-Level employer: Caledonia Group
Caledonia Group is an exceptional employer that prioritises the growth and development of its employees, offering a clear pathway from brand advocate to senior management. Located in the vibrant city of Edinburgh, the company fosters a supportive work culture with personalised coaching from experienced directors and the opportunity for uncapped earnings, making it an ideal environment for ambitious individuals seeking meaningful career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Executive — Edinburgh Entry-Level
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Caledonia Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Caledonia Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Caledonia Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Caledonia Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Campaign Executive — Edinburgh Entry-Level
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Caledonia Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Caledonia Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Caledonia Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Caledonia Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Caledonia Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Caledonia Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
