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- Tasks: Drive innovation in product development and lead exciting projects from concept to launch.
- Company: Join Seabrook Crisps, a beloved British brand with a rich history and bold flavours.
- Benefits: Enjoy a competitive salary, great benefits, and opportunities for personal growth.
- Why this job: Shape products that delight millions while working in a dynamic, collaborative environment.
- Qualifications: 4+ years in FMCG product development and strong project management skills required.
- Other info: Hybrid working model with a chance to influence the future of snacking.
The predicted salary is between 36000 - 60000 £ per year.
Seabrook Crisps, established in 1945, is a proud British brand known for its iconic crinkle-cut crisps and bold flavour innovation. In 2018, Seabrook was acquired by Calbee, one of the world’s largest snack manufacturers, marking an exciting new chapter of growth. Now part of the Calbee Group UK, with manufacturing sites in Bradford and Deeside, the business continues to perform strongly in a challenging market — driven by ambition, innovation and great people.
With exciting growth plans and innovation at the heart of our strategy, we are now recruiting a passionate NPD Manager to strengthen our Marketing & R&D function and help shape the future of our brand and own-label portfolio.
About the Role:
As NPD Manager, you’ll play a critical role in driving Seabrook’s future innovation pipeline across both branded and own-label products. Working closely with Marketing, Sales, Supply Chain and our Group R&D team, you’ll take end-to-end ownership of New Product Development — from concept through to launch. This is a hands-on, visible role where you will build concepts, develop samples, work with suppliers, lead projects and help embed an innovation-led culture across the business. You’ll also collaborate with key retail customers to deliver commercially successful products that delight consumers and meet market needs. This role is based in Bradford (hybrid working – minimum 3 days on site), with some travel to our Deeside site and customer locations as required.
Role Accountabilities:
- Drive the brand innovation strategy and build a robust NPD pipeline
- Lead the development and delivery of brand NPD projects
- Work closely with Sales and customers to generate own label concepts and deliver projects
- Manage the full NPD lifecycle – from trend tracking and insight through to launch
- Create product concepts, samples and specifications, working with suppliers where required
- Collaborate with Supply Chain to deliver packaging and product requirements
- Lead cross-functional project teams and oversee the stage & gate process
- Champion innovation culture across the business.
What We Are Looking For:
- A minimum of 4 years’ experience in commercial FMCG product development
- Proven experience delivering successful NPD projects from concept to launch
- Strong project management skills with the ability to work cross-functionally
- Knowledge of frying and extrusion technologies is advantageous
- Experience working with major UK retailers on own-label development is beneficial
- Excellent IT and organisational skills
- UK Full Clean Driving Licence
Desirable but not essential:
- Fluent in Japanese
- Experience of working with International Marketing Teams
- Degree in Food Science, Food Technology, Nutrition or similar
- Experience with savoury snacks
Personal Attributes:
- Collaborative and influential, able to work across functions and levels
- Resilient, positive and calm under pressure
- Proactive, self-motivated and agile in approach
- Purpose-led with strong priority management
- Well-organised with excellent attention to detail
What We Offer:
- A dynamic, growing business with strong leadership and vision
- A collaborative culture where innovation is encouraged
- Competitive salary and benefits package
- Opportunities for development within a global organisation
- A real opportunity to shape products enjoyed by millions of consumers
How to Apply:
If you’re ready to take the next step in your NPD career and want to be part of an exciting growth journey, we’d love to hear from you. Please send your CV and cover letter to: Charlotte.Midgley@calbeegroupuk.com
NPD Manager in Bradford employer: Calbee Group UK Limited
Contact Detail:
Calbee Group UK Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land NPD Manager in Bradford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Seabrook Crisps and their products. Understand their innovation strategy and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets the brand.
✨Tip Number 3
Showcase your passion for product development! During interviews, share specific examples of successful NPD projects you've led. Highlight your project management skills and how you've collaborated with cross-functional teams to drive innovation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Seabrook team and contributing to their exciting growth journey.
We think you need these skills to ace NPD Manager in Bradford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the NPD Manager role. Highlight your experience in FMCG product development and any successful projects you've led. We want to see how your skills align with our innovation-driven culture!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for product development and why you’re excited about joining Seabrook Crisps. Let us know how you can contribute to our growth and innovation strategy.
Showcase Your Project Management Skills: Since this role involves managing the full NPD lifecycle, be sure to highlight your project management experience. Give us examples of how you've successfully led cross-functional teams and delivered projects on time.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Calbee Group UK Limited
✨Know Your NPD Inside Out
Make sure you’re well-versed in the New Product Development process, especially in the FMCG sector. Brush up on recent trends in snack innovation and be ready to discuss how you can contribute to Seabrook's growth strategy.
✨Showcase Your Project Management Skills
Prepare examples of successful NPD projects you've led from concept to launch. Highlight your ability to work cross-functionally and manage timelines effectively, as this role requires strong project management skills.
✨Understand the Brand and Its Market
Familiarise yourself with Seabrook Crisps' product range and their unique selling points. Be prepared to discuss how you can help enhance their brand innovation strategy and meet market needs through your ideas.
✨Emphasise Collaboration and Culture Fit
Since the role involves working closely with various teams, demonstrate your collaborative spirit. Share experiences where you’ve successfully influenced others and contributed to a positive, innovative culture in previous roles.
