Field Marketing Specialist

Field Marketing Specialist

Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Execute marketing campaigns and manage event logistics to drive growth.
  • Company: Calabrio is a leader in customer experience intelligence, transforming interactions with innovative technology.
  • Benefits: Enjoy comprehensive benefits, career development opportunities, and a balanced work-life environment.
  • Why this job: Join a diverse team focused on innovation and making a real impact in customer experience.
  • Qualifications: 3+ years in B2B field marketing; strong project management and communication skills required.
  • Other info: Calabrio values diversity and offers a supportive workplace free from discrimination.

The predicted salary is between 36000 - 60000 £ per year.

1 week ago Be among the first 25 applicants

Are you driven by innovation and looking to thrive in a fast-paced, growing environment? Join us at Calabrio and be part of our dynamic team! Help us in reshaping the landscape of customer experience – where every interaction becomes an opportunity, and every insight drives meaningful change.

Introducing Calabrio– The trailblazers in customer experience intelligence! Revolutionizing the way organizations connect with their customers, we empower businesses to elevate every interaction to new heights. Our cutting-edge cloud platform, coupled with AI-driven analytics tools, unlocks the true essence of customer sentiment, turning data into actionable insights with lightning speed.

Calabrio is seeking a Field Marketing Specialist with experience of executing full marketing mix campaigns into both established and emerging markets. As a key member of the Global Revenue Marketing team, you will be responsible for supporting the Head of International Marketing in the effective planning, management and reporting of regional marketing activities to drive pipeline growth for our international markets.

What You\’ll Be Doing (Key Responsibilities):

  • Execute and report on tactics within regional marketing plans that align with overall business and pipeline goals.
  • Manage event logistics and execution, including pre- and post-event communications, promotions, branded swag fulfillment, on-site staffing, and internal enablement for Sales teams
  • Support local campaigns across marketing channels
  • Manage Salesforce campaign tracking, list uploads, email, landing page, webinar and other operational processes to ensure accurate measurement and lead handoff to Sales
  • Provide regular reporting of regional marketing tactics, identifying opportunities for improvement and putting into practice
  • Communicate tactic follow up with sales and BDR teams while closely monitoring progress of opportunities by tactic through sales stages
  • Communicate regularly with various stakeholders to gather inputs and support cross-functional initiatives

Requirements

  • Over 3 years of experience in regional, field or event marketing within a B2B environment
  • Excellent project management, time management, and organisational skills, with attention to detail
  • Hands-on experience developing and managing campaigns across different geographical markets

Preferred Qualifications:

  • Experience marketing to enterprise Contact Center or IT departments
  • Additional language (spoken and written)
  • Basic understanding of a complex sales cycle and marketing funnel stages
  • Excellent verbal and written communication and interpersonal skills, with the ability to engage and motivate internal leaders/teams across functions
  • Marketing/CRM automation experience (Marketo, Hubspot, Eloqua, Salesforce, 6Sense)
  • Self-starter and a strong sense of teamwork

Benefits

Our Power is Our People, driven by Our Core Values:

Relentless Innovation: Kick status in the quo.

Customer Obsessed: Put the customer first. Always.

Results Matter: Take action that impacts. Every day.

Ignited by Our Diversity: Invite inspiration from everyone.

What we value most…workplace diversity and ensuring an environment of mutual respect. We believe that diversity and inclusion are critical to our success, and we are proud to be an equal opportunity employer. Our commitment is to continue to keep our people healthy, focused, and inspire creativity. Our team members are offered comprehensive benefits for various life circumstances and needs, great opportunities for career development, and a balanced work-life to achieve personal and professional success (all benefits are subject to eligibility requirements). As an Innovator with Purpose, you\’ll feel motivated and truly excited to come to work!

About Calabrio:

Calabrio is the customer experience intelligence company that empowers organizations to enrich human interactions. The scalability of our cloud platform and our AI-driven analytics tools make it easy for contact centers to uncover customer sentiment and share compelling insights with other parts of the organization. Our solutions are built on an intuitive, web-based architecture that positions and accelerates the contact center as an epicenter for customer insight.

Awards & Accolades:

Calabrio has 300 Global Partners, more than 2.25 million agents, and over 7,000 customers worldwide. We\’ve been doing this for more than two decades and have been recognized by leading independent third parties such as Gartner, Forrester, and G2 Crowd as a leader and visionary. Thanks to the hard work and dedication of every Calabrio team member, we have been recognized by the Star Tribune Top Workplaces, Great Place to Work UK, named one of BC\’s Top Employers, and recognized as a top 50 fast-growth company by Minneapolis/St Paul Business Journal.

Calabrio celebrates and fosters a culture that thrives on diversity. We are an Equal Opportunity Employer that prohibits discrimination and harassment of any kind. We provide employees with a work environment free of discrimination and harassment. All employment decisions at Calabrio are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, parental status, or any other status protected by the laws or regulations in the locations where we operate. We celebrate the >40 nationalities of team members that contribute to our success.

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing and Sales

  • Industries

    Technology, Information and Internet

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Field Marketing Specialist employer: Calabrio, Inc.

Calabrio is an exceptional employer that champions innovation and diversity, creating a vibrant work culture where every team member is empowered to make a meaningful impact. With comprehensive benefits, ample opportunities for career development, and a commitment to work-life balance, employees thrive in an environment that values their contributions and fosters creativity. Located in the heart of London, our dynamic team is dedicated to reshaping customer experience intelligence, making every interaction an opportunity for growth.
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Contact Detail:

Calabrio, Inc. Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Field Marketing Specialist

✨Tip Number 1

Familiarise yourself with Calabrio's products and services. Understanding their cloud platform and AI-driven analytics tools will not only help you in interviews but also demonstrate your genuine interest in the company and its mission.

✨Tip Number 2

Network with current or former employees of Calabrio on platforms like LinkedIn. Engaging with them can provide you with insider insights about the company culture and expectations, which can be invaluable during the interview process.

✨Tip Number 3

Prepare to discuss specific examples of your past marketing campaigns, especially those that involved event logistics and cross-functional collaboration. Being able to articulate your hands-on experience will set you apart from other candidates.

✨Tip Number 4

Stay updated on the latest trends in customer experience and B2B marketing. Showing that you are knowledgeable about industry developments can impress interviewers and highlight your commitment to continuous learning.

We think you need these skills to ace Field Marketing Specialist

Project Management
Time Management
Organisational Skills
Attention to Detail
B2B Marketing Experience
Event Management
Salesforce Campaign Tracking
Email Marketing
Landing Page Management
Webinar Coordination
Data Analysis and Reporting
Cross-Functional Communication
Marketing Automation Tools (e.g., Marketo, Hubspot, Eloqua)
Understanding of Sales Cycles
Interpersonal Skills
Self-Starter Attitude

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in field marketing, particularly in B2B environments. Emphasise your project management skills and any specific campaigns you've executed that align with the responsibilities outlined in the job description.

Craft a Compelling Cover Letter: In your cover letter, express your passion for customer experience and innovation. Mention how your background aligns with Calabrio's mission and values, and provide examples of how you've successfully managed marketing campaigns in the past.

Showcase Relevant Skills: Highlight your experience with marketing automation tools like Salesforce, Marketo, or Hubspot. Be specific about your hands-on experience and how it has contributed to successful marketing outcomes in previous roles.

Demonstrate Cultural Fit: Calabrio values diversity and inclusion, so make sure to convey your understanding of these principles in your application. Share experiences where you've worked in diverse teams or contributed to an inclusive work environment.

How to prepare for a job interview at Calabrio, Inc.

✨Know Your Marketing Mix

Familiarise yourself with the full marketing mix and be ready to discuss how you've executed campaigns in both established and emerging markets. Highlight specific examples that demonstrate your ability to adapt strategies based on market needs.

✨Showcase Project Management Skills

Prepare to discuss your project management experience, particularly in event logistics and campaign execution. Be ready to share how you’ve managed timelines, resources, and stakeholder communications effectively.

✨Understand the Sales Cycle

Brush up on your knowledge of the complex sales cycle and marketing funnel stages. Be prepared to explain how your marketing efforts have directly supported sales teams and contributed to pipeline growth.

✨Communicate Effectively

Demonstrate your excellent verbal and written communication skills during the interview. Practice articulating your thoughts clearly and confidently, as this role requires engaging with various stakeholders across functions.

Field Marketing Specialist
Calabrio, Inc.
C
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