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- Tasks: Lead exciting marketing campaigns and manage events to boost customer engagement.
- Company: Join Calabrio, a leader in customer experience intelligence, transforming how businesses connect with customers.
- Benefits: Enjoy comprehensive benefits, career development opportunities, and a balanced work-life environment.
- Why this job: Be part of a diverse team that values innovation and makes a real impact on customer experiences.
- Qualifications: 3+ years in B2B marketing, excellent project management skills, and a knack for communication.
- Other info: Work in a vibrant culture that celebrates diversity and fosters creativity.
The predicted salary is between 36000 - 60000 £ per year.
Are you driven by innovation and looking to thrive in a fast-paced, growing environment? Join us at Calabrio and be part of our dynamic team! Help us in reshaping the landscape of customer experience – where every interaction becomes an opportunity, and every insight drives meaningful change.
Introducing Calabrio– The trailblazers in customer experience intelligence! Revolutionizing the way organizations connect with their customers, we empower businesses to elevate every interaction to new heights. Our cutting-edge cloud platform, coupled with AI-driven analytics tools, unlocks the true essence of customer sentiment, turning data into actionable insights with lightning speed.
Calabrio is seeking a Field Marketing Manager with experience of executing full marketing mix campaigns into both established and emerging markets. As a key member of the Global Revenue Marketing team, you will be responsible for supporting the Head of International Marketing in the effective planning, management and reporting of regional marketing activities to drive pipeline growth for our international markets.
What You\’ll Be Doing (Key Responsibilities):
- Execute and report on tactics within regional marketing plans that align with overall business and pipeline goals.
- Manage event logistics and execution, including pre- and post-event communications, promotions, branded swag fulfillment, on-site staffing, and internal enablement for Sales teams
- Develop and oversee local campaigns across marketing channels
- Manage Salesforce campaign tracking, list uploads, email, landing page, webinar and other operational processes to ensure accurate measurement and lead handoff to Sales
- Provide regular reporting of regional marketing tactics, identifying opportunities for improvement and putting into practice
- Communicate tactic follow up with sales and BDR teams while closely monitoring progress of opportunities by tactic through sales stages
- Communicate regularly with various stakeholders to gather inputs and support cross-functional initiatives
- Negotiate vendor contracts and manage budget process.
Requirements
- Over 3 years of experience in regional, field or event marketing within a B2B environment
- Excellent project management, time management, and organisational skills, with attention to detail
- Hands-on experience developing and managing campaigns across different geographical markets
Preferred Qualifications:
- Experience marketing to enterprise Contact Center or IT departments
- Additional language (spoken and written)
- Basic understanding of a complex sales cycle and marketing funnel stages
- Excellent verbal and written communication and interpersonal skills, with the ability to engage and motivate internal leaders/teams across functions
- Marketing/CRM automation experience (Marketo, Hubspot, Eloqua, Salesforce, 6Sense)
- Self-starter and a strong sense of teamwork
Benefits
Our Power is Our People, driven by Our Core Values:
Relentless Innovation: Kick status in the quo.
Customer Obsessed: Put the customer first. Always.
Results Matter: Take action that impacts. Every day.
Ignited by Our Diversity: Invite inspiration from everyone.
What we value most…workplace diversity and ensuring an environment of mutual respect. We believe that diversity and inclusion are critical to our success, and we are proud to be an equal opportunity employer. Our commitment is to continue to keep our people healthy, focused, and inspire creativity. Our team members are offered comprehensive benefits for various life circumstances and needs, great opportunities for career development, and a balanced work-life to achieve personal and professional success (all benefits are subject to eligibility requirements). As an Innovator with Purpose, you\’ll feel motivated and truly excited to come to work!
About Calabrio:
Calabrio is the customer experience intelligence company that empowers organizations to enrich human interactions. The scalability of our cloud platform and our AI-driven analytics tools make it easy for contact centers to uncover customer sentiment and share compelling insights with other parts of the organization. Our solutions are built on an intuitive, web-based architecture that positions and accelerates the contact center as an epicenter for customer insight.
Awards & Accolades:
Calabrio has 300 Global Partners, more than 2.25 million agents, and over 7,000 customers worldwide. We\’ve been doing this for more than two decades and have been recognized by leading independent third parties such as Gartner, Forrester, and G2 Crowd as a leader and visionary. Thanks to the hard work and dedication of every Calabrio team member, we have been recognized by the Star Tribune Top Workplaces, Great Place to Work UK, named one of BC\’s Top Employers, and recognized as a top 50 fast-growth company by Minneapolis/St Paul Business Journal.
Calabrio celebrates and fosters a culture that thrives on diversity. We are an Equal Opportunity Employer that prohibits discrimination and harassment of any kind. We provide employees with a work environment free of discrimination and harassment. All employment decisions at Calabrio are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, parental status, or any other status protected by the laws or regulations in the locations where we operate. We celebrate the >40 nationalities of team members that contribute to our success.
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Field Marketing Manager employer: Calabrio, Inc.
Contact Detail:
Calabrio, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager
✨Tip Number 1
Familiarise yourself with Calabrio's products and services. Understanding their cloud platform and AI-driven analytics tools will not only help you in interviews but also demonstrate your genuine interest in the company and its mission.
✨Tip Number 2
Network with current or former employees of Calabrio on platforms like LinkedIn. Engaging with them can provide you with insider insights about the company culture and expectations, which can be invaluable during the interview process.
✨Tip Number 3
Prepare to discuss specific examples of your past marketing campaigns, especially those that involved event logistics and cross-functional collaboration. Highlighting your hands-on experience will show that you can hit the ground running in this role.
✨Tip Number 4
Stay updated on the latest trends in customer experience and B2B marketing. Being able to speak knowledgeably about industry developments will set you apart as a candidate who is not only qualified but also passionate about the field.
We think you need these skills to ace Field Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in field marketing, particularly in B2B environments. Emphasise your project management skills and any specific campaigns you've executed that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for customer experience and innovation. Mention specific examples of how you've driven pipeline growth in previous roles and how your skills align with Calabrio's mission and values.
Highlight Relevant Skills: In your application, clearly outline your experience with marketing automation tools like Salesforce, Marketo, or Hubspot. Discuss your ability to manage budgets and vendor contracts, as these are key aspects of the role.
Showcase Your Communication Skills: Since excellent verbal and written communication is crucial for this position, consider including examples of how you've successfully engaged with stakeholders or led cross-functional initiatives in your previous roles.
How to prepare for a job interview at Calabrio, Inc.
✨Understand the Company Culture
Before your interview, take some time to research Calabrio's values and culture. They emphasise innovation, customer obsession, and diversity. Be prepared to discuss how your personal values align with theirs and provide examples of how you've demonstrated these qualities in your previous roles.
✨Showcase Your Project Management Skills
As a Field Marketing Manager, strong project management skills are crucial. Prepare to discuss specific campaigns you've managed, detailing your role in planning, execution, and reporting. Highlight any tools you used, such as Salesforce or marketing automation platforms, to demonstrate your hands-on experience.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities and decision-making process. Think of examples where you've had to manage event logistics or negotiate vendor contracts. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
✨Engage with the Interviewers
Interviews are a two-way street. Prepare thoughtful questions about the team dynamics, marketing strategies, and future goals of Calabrio. This not only shows your interest in the role but also helps you gauge if the company is the right fit for you.
