At a Glance
- Tasks: Drive sales and build strong customer relationships in a dynamic environment.
- Company: Join Cala Group, a leading UK housebuilder focused on sustainability and community.
- Benefits: Competitive salary, personal growth opportunities, and a supportive team culture.
- Other info: Diverse and inclusive workplace where you can thrive and be yourself.
- Why this job: Make a real impact in the home-buying journey while achieving your sales targets.
- Qualifications: Experience in sales, excellent communication skills, and a customer-focused mindset.
The predicted salary is between 30000 - 40000 £ per year.
Reporting to the Sales Manager, the Sales Consultant will play a key part in delivering regional sales performance and supporting the Company in achieving its overall profit and growth targets. This is a customer‑facing, target‑driven role requiring a proactive and commercially aware sales professional who is confident working independently while building strong relationships with customers and internal stakeholders.
The key responsibilities of the role include (but are not limited to):
- Achieve sales targets in line with quarterly development and regional objectives
- Manage a personal sales pipeline, identifying opportunities and risks and escalating as required
- Act as the main point of contact for customers throughout the home‑buying journey
- Present house types, specifications, options and incentives clearly and accurately
- Negotiate prices and incentives within agreed parameters
- Maintain accurate and timely CRM records from initial enquiry through to completion
- Progress sales through exchange and completion, liaising with solicitors, IFAs, estate agents and surveyors
- Deliver a consistently high standard of customer service and achieve strong customer feedback scores
- Promote the Cala brand, including site, regional and group strategy
- Understand and manage Part Exchange and relevant Government or internal incentives
- Interpret plans and technical drawings and deliver effective home demonstrations
- Build strong working relationships with site teams and support smooth customer handovers
- Work closely with Marketing to understand campaigns, trends and target markets
- Complete required sales, site and market reports accurately and compliantly
- Support the training and development of new sales team members
- Maintain show homes, sales areas and stock plots to Cala presentation standards
About You
You will be a confident, customer‑focused sales professional with a strong understanding of the new homes buying journey. You will balance commercial awareness with exceptional customer care, ensuring compliance, professionalism and a positive brand experience at every stage.
Knowledge, Skills & Experience:
- Experience in a branded, target‑driven sales environment (new homes, retail, hospitality or similar)
- Strong understanding of the end‑to‑end sales process
- Confident use of CRM systems and Microsoft Office
- Knowledge of relevant legislation and compliance requirements (e.g. Consumer Code, GDPR, AML)
- Excellent negotiation, influencing and communication skills
- Highly organised, with strong attention to detail and ability to work under pressure
- Ability to work independently and collaboratively
- Proven track record of achieving sales targets and high customer satisfaction
- Full UK Driving Licence and access to a car
- Knowledge of mortgage products and affordability
- Experience of using Salesforce
We recognise that a diverse team makes us a stronger and more successful company. We value different ideas and perspectives as it helps improve our decision‑making, products and services. And we’re striving to create an inclusive work environment, in which everyone can feel comfortable as themselves, uniquely contribute and do their best work.
About Us
The Cala Group is a major UK housebuilder and leading provider of desirable new homes across Scotland, the South of England & Midlands. Driven by a mission to create vibrant and sustainable new communities, our homes are characterised by exceptional design and sector‑leading build quality, and we have a passion for providing our customers with a great home buying experience. This is an exciting time to be at Cala. Our approach to sustainability and technology is undergoing a dramatic transformation, and we’re aiming to create an industry‑leading experience for both our staff and customers. At Cala, you can expect to be part of an environment which allows you to do meaningful work, while offering opportunities for personal growth. Our goal is to be the favoured employer in our industry and beyond. We encourage applications from those who want to be part of a culture where they can thrive, feel a sense of belonging and be comfortable being themselves at work.
Sales Consultant in London employer: CALA Homes
Cala Group is an exceptional employer that prioritises employee growth and a supportive work culture, making it an ideal place for Sales Consultants to thrive. With a commitment to sustainability and innovation, employees are empowered to engage in meaningful work while enjoying competitive benefits and a collaborative environment. Join us in creating vibrant communities and experience a workplace where your contributions are valued and your career can flourish.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Consultant in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up social media groups. The more people you know, the better your chances of landing that Sales Consultant gig!
✨Tip Number 2
Practice your pitch! You never know when you'll get a chance to impress someone. Prepare a quick summary of your experience and what makes you a great fit for the role. Keep it concise and engaging – you want to leave them wanting to know more!
✨Tip Number 3
Follow up after interviews! A simple thank-you email can go a long way. It shows you're genuinely interested in the position and helps keep you on their radar. Plus, it’s a great opportunity to reiterate why you’re the perfect fit for the team.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications come directly from candidates who are excited about joining us. Plus, it gives you a chance to showcase your enthusiasm for the Cala brand and what we stand for.
We think you need these skills to ace Sales Consultant in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Sales Consultant role. Highlight your achievements in sales, customer service, and any relevant experience in the new homes sector to catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about sales and how you can contribute to our team. Be sure to mention your understanding of the home-buying journey and your customer-focused approach.
Show Off Your CRM Skills:Since we value strong CRM skills, make sure to mention your experience with systems like Salesforce. Share specific examples of how you've used these tools to manage sales pipelines and improve customer relationships.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at CALA Homes
✨Know Your Sales Stuff
Make sure you brush up on your knowledge of the end-to-end sales process, especially in the context of new homes. Be ready to discuss how you've achieved sales targets in previous roles and how you can apply that experience to meet Cala's objectives.
✨Show Off Your Customer Service Skills
Since this role is all about building strong relationships with customers, prepare examples of how you've delivered exceptional customer service in the past. Think about specific situations where you turned a challenging customer interaction into a positive experience.
✨Get Familiar with CRM Systems
Cala values accurate and timely CRM records, so be prepared to talk about your experience with CRM systems like Salesforce. If you have any tips or tricks for using these tools effectively, share them during the interview to show your proactive approach.
✨Demonstrate Your Negotiation Skills
Negotiation is key in this role, so come equipped with examples of successful negotiations you've conducted. Highlight your ability to balance customer needs with company goals, and be ready to discuss how you would handle price discussions and incentives.
