Reporting to the Sales Manager, the Sales Consultant will play a key part in delivering regional sales performance and supporting the Company in achieving its overall profit and growth targets. This is a customer‑facing, target‑driven role requiring a proactive and commercially aware sales professional who is confident working independently while building strong relationships with customers and internal stakeholders.
Responsibilities
Achieve sales targets in line with quarterly development and regional objectives
Manage a personal sales pipeline, identifying opportunities and risks and escalating as required
Act as the main point of contact for customers throughout the home‑buying journey
Present house types, specifications, options and incentives clearly and accurately
Negotiate prices and incentives within agreed parameters
Maintain accurate and timely CRM records from initial enquiry through to completion
Progress sales through exchange and completion, liaising with solicitors, IFAs, estate agents and surveyors
Deliver a consistently high standard of customer service and achieve strong customer feedback scores
Promote the Cala brand, including site, regional and group strategy
Understand and manage Part Exchange and relevant Government or internal incentives
Interpret plans and technical drawings and deliver effective home demonstrations
Build strong working relationships with site teams and support smooth customer handovers
Work closely with Marketing to understand campaigns, trends and target markets
Complete required sales, site and market reports accurately and compliantly
Support the training and development of new sales team members
Maintain show homes, sales areas and stock plots to Cala presentation standards
About You
You will be a confident, customer‑focused sales professional with a strong understanding of the new homes buying journey. You will balance commercial awareness with exceptional customer care, ensuring compliance, professionalism and a positive brand experience at every stage.
Qualifications
Experience in a branded, target‑driven sales environment (new homes, retail, hospitality or similar)
Strong understanding of the end‑to‑end sales process
Confident use of CRM systems and Microsoft Office
Knowledge of relevant legislation and compliance requirements (e.g., Consumer Code, GDPR, AML)
Excellent negotiation, influencing and communication skills
Highly organised, with strong attention to detail and ability to work under pressure
Ability to work independently and collaboratively
Proven track record of achieving sales targets and high customer satisfaction
Full UK Driving Licence and access to a car
Weekend working
Knowledge of mortgage products and affordability
Experience of using Salesforce
We recognise that a diverse team makes us a stronger and more successful company.
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Sales Consultant in Glasgow employer: CALA Homes
Cala Homes is an exceptional employer, offering a dynamic work environment in Staines-upon-Thames where you can thrive as a Customer Service Coordinator. With a strong focus on employee development and a commitment to delivering outstanding customer experiences, we provide ample opportunities for growth and advancement within the company. Our collaborative culture fosters teamwork and innovation, making it a rewarding place to build your career while contributing to the creation of beautiful new homes.
