At a Glance
- Tasks: Execute marketing strategies and create engaging content to boost brand awareness.
- Company: Join Cala Group, a leading UK housebuilder with a focus on sustainability and community.
- Benefits: Enjoy a competitive salary, professional development, and a supportive work environment.
- Other info: Be part of a diverse team that values creativity and innovation.
- Why this job: Make a real impact in marketing while working with a dynamic team.
- Qualifications: Degree in Marketing or relevant field; experience in sales or marketing is a plus.
Reporting to the Marketing Manager, the Marketing Coordinator is responsible for executing marketing strategies to generate the volume and quality of leads needed to deliver sales and brand awareness in an often challenging and dynamic market. You will copywrite and create marketing and PR materials using existing templates, update the Cala website and property portals, brief and proofread marketing materials, and brief photography for your region’s developments. You will also provide administrative support and attend marketing planning meetings and liaise with marketing agencies on marketing campaigns.
Key Responsibilities & Duties:
- Supporting sales rate by executing effective development marketing of the required standards for brand consistency nationally.
- Monitoring data including targeted and achieved sales rates, web traffic and enquiry levels and database marketing effectiveness reporting to help identify opportunities to review/adjust marketing messaging and media spend proactively.
- Collaborating with Sales & Marketing Director, Sales Managers and on-site Sales Team to adjust messaging at development and plot level.
- Briefing and arranging approval of Computer-Generated Images of your developments, including site plans, street scenes, internal or external flythroughs, aerial views, and housetype images.
- Creating and deploying database marketing (email and SMS).
- Copywriting and updating your developments’ online listings including the Cala website, property portals, and estate agent websites to showcase our product’s USPs against all competition in the area, including resale homes.
- Applying SEO best practice to all development pages, using the appointed SEO platform.
- Working with the PR agency and Social Media team to maximise the online communications opportunities throughout a development lifecycle.
About You:
- Experience in the new homes industry in a sales or marketing role is desirable.
- Educated to degree level in Marketing or another relevant business studies field.
- Advanced knowledge and competency with Microsoft Office products including Word, Teams, Outlook, PowerPoint and Excel.
- Excellent written, verbal and listening skills.
- High-level proofreading skills essential.
- Driving licence.
Personal Attributes:
- Organised, creative and a strong team player.
- Ability to prioritise workload and work to strict deadlines.
- Confidence to work with a range of levels both internally and externally.
- Strong planner and multi-tasker with a high level of attention to detail.
- Excellent communication skills and stakeholder management.
Closing Date: 10th May 2026
We recognise that a diverse team makes us a stronger and more successful company. We value different ideas and perspectives as it helps improve our decision-making, products and services. And we’re striving to create an inclusive work environment, in which everyone can feel comfortable as themselves, uniquely contribute and do their best work.
About Us:
The Cala Group is a major UK housebuilder and leading provider of desirable new homes across Scotland, the South of England & Midlands. Driven by a mission to create vibrant and sustainable new communities, our homes are characterised by exceptional design and sector-leading build quality.
Marketing Coordinator employer: CALA Group
Cala Group is an exceptional employer, offering a dynamic work environment where creativity and collaboration thrive. As a Marketing Coordinator, you will benefit from a culture that values diversity and personal growth, with opportunities to engage in meaningful projects that shape vibrant communities. Located in a region known for its beautiful developments, you will be part of a forward-thinking team dedicated to delivering quality homes while enjoying a supportive atmosphere that encourages innovation and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Coordinator
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up social media groups. The more people you know, the better your chances of landing that Marketing Coordinator gig!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your marketing projects, copywriting samples, and any cool campaigns you've worked on. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Cala, and express your interest. Sometimes, a little initiative can lead to amazing opportunities!
✨Tip Number 4
Keep it real during interviews! Be yourself and let your passion for marketing shine through. Employers love candidates who are genuine and enthusiastic about their work. Plus, don’t forget to check out our website for the latest job openings!
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Coordinator role. Highlight your relevant experience in marketing, especially in the new homes industry, and show how you can contribute to our goals at Cala.
Show Off Your Writing Skills:Since this role involves a lot of copywriting and proofreading, include examples of your best written work. Whether it's marketing materials or professional communications, let us see your flair for words!
Be Clear and Concise:When filling out your application, keep it straightforward. Use bullet points where possible and make sure your key achievements stand out. We love clarity and appreciate when candidates get straight to the point!
Apply Through Our Website:Don’t forget to submit your application through our official website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at CALA Group
✨Know Your Stuff
Before the interview, make sure you thoroughly understand Cala's brand values and marketing strategies. Familiarise yourself with their recent projects and campaigns, as well as the key responsibilities of the Marketing Coordinator role. This will help you demonstrate your genuine interest and knowledge during the conversation.
✨Showcase Your Skills
Prepare examples that highlight your experience in copywriting, digital marketing, and project management. Be ready to discuss how you've successfully executed marketing strategies in the past, especially in challenging environments. Use specific metrics or outcomes to illustrate your impact.
✨Ask Smart Questions
Come prepared with insightful questions about the role and the company. Inquire about the team dynamics, upcoming projects, or how they measure success in marketing campaigns. This shows that you're not only interested in the position but also thinking about how you can contribute to their goals.
✨Be Yourself
Cala values authenticity and a positive attitude. During the interview, let your personality shine through while maintaining professionalism. Share your passion for marketing and how it aligns with their mission to create vibrant communities. Remember, they want to see the real you!
