At a Glance
- Tasks: Lead and inspire a high-performing Sales and Marketing team to achieve regional targets.
- Company: Cala Group, a major UK housebuilder focused on creating vibrant communities.
- Benefits: Opportunities for personal growth, inclusive culture, and meaningful work.
- Other info: Diverse and inclusive environment where everyone can thrive.
- Why this job: Join a transformative company and make a real impact in the housing industry.
- Qualifications: Proven sales and marketing experience with strong leadership skills.
The predicted salary is between 80000 - 100000 £ per year.
As a key member of the Regional Board, the Sales and Marketing Director is responsible for leading the Sales and Marketing function to deliver regional sales and profit targets effectively and efficiently, in line with the Region’s strategic objectives. The role provides strategic leadership across sales, marketing, customer experience and product positioning, acting as a key voice both in the Boardroom and externally to support Cala’s continued growth and success.
Key responsibilities include, but are not limited to:
- Lead, develop, motivate and inspire a high‑performing Sales and Marketing team with a deep understanding of the Cala customer, local markets and differentiated product.
- Set and manage Sales and Marketing budgets for the Region and individual schemes, monitoring performance against clear objectives, targets and KPIs.
- Evaluate market research and maintain a strong customer care culture, pre‑ and post‑sale, with close oversight of customer service performance and satisfaction ratings.
- Communicate and implement Group marketing strategies and resources across the Region, ensuring each scheme is appropriately positioned within its local market.
- Contribute to product definition and pricing strategies, including site selection, design, layout, unit mix and specification, informed by market insight.
- Collaborate closely with construction teams to create a sales‑friendly on‑site environment and ensure schemes are presented effectively throughout the build process.
- Prepare and present Board papers and Proposal to Purchase reports for senior management meetings.
- Ensure compliance with relevant legislation (including GDPR and Consumer Protection legislation) and adherence to Company policies.
- Promote and role‑model Cala’s culture and core values: Passion, Quality, Respect and Delivery.
- Contribute to the wider corporate success of Cala and the sustainable growth of the Region, acting as a trusted and influential leader internally and externally.
About You
Essential:
- Knowledge & Experience: Highly experienced Sales and Marketing professional with strong sector knowledge and a demonstrable track record of improving sales performance.
- Experience of coaching, developing and leading high‑performing teams, with the ability to delegate effectively without micro‑management.
- Strong commercial acumen with excellent negotiation skills and close attention to detail.
Skills & Abilities:
- Strategic, commercial and financially articulate, with the ability to develop and execute dynamic strategies and meet challenging business targets.
- Excellent verbal and written communication skills, including confident presentation and influencing ability.
- Strong leadership and management capabilities, able to motivate and inspire teams.
- Ability to translate strategy into practical operational programmes.
- Skilled at building and maintaining effective relationships at all levels, working with a diverse range of stakeholders.
- Able to influence and contribute to key functional and regional decisions.
- Effective planning and organisational skills, with the ability to manage changing priorities.
- Strong customer service orientation.
- High level of emotional intelligence.
Personal Attributes:
- Integrity, honesty and professionalism, with respect for confidentiality and sensitive information.
- Self‑motivated, proactive and able to act on own initiative within agreed parameters.
- Adaptable and resilient, coping well under pressure while remaining positive.
- Commercially focused with a can‑do attitude and willingness to learn and develop.
- Personable and approachable, portraying a positive image of self and Cala at all times.
Desirable:
Knowledge & Experience:
- Experience of succeeding during a period of substantial business growth.
- Knowledge of the local region.
Skills & Attributes:
- Innovative approach to problem‑solving and continuous improvement.
- Strong technical knowledge relevant to the role.
We recognise that a diverse team makes us a stronger and more successful company. We value different ideas and perspectives as it helps improve our decision-making, products and services. And we’re striving to create an inclusive work environment, in which everyone can feel comfortable as themselves, uniquely contribute and do their best work.
About Us: The Cala Group is a major UK housebuilder and leading provider of desirable new homes across Scotland, the South of England & Midlands. Driven by a mission to create vibrant and sustainable new communities, our homes are characterised by exceptional design and sector-leading build quality, and we have a passion for providing our customers with a great home buying experience. This is an exciting time to be at Cala. Our approach to sustainability and technology is undergoing a dramatic transformation, and we’re aiming to create an industry-leading experience for both our staff and customers. At Cala, you can expect to be part of an environment which allows you to do meaningful work, while offering opportunities for personal growth. Our goal is to be the favoured employer in our industry and beyond. We encourage applications from those who want to be part of a culture where they can thrive, feel a sense of belonging and be comfortable being themselves at work.
Sales & Marketing Director in Dorking employer: CALA Group
Cala Group is an exceptional employer, offering a dynamic work environment where innovation and personal growth are at the forefront. As a Sales & Marketing Director, you will lead a high-performing team in a company that values diversity and fosters a culture of respect and collaboration, all while contributing to the creation of vibrant communities across the UK. With a strong commitment to sustainability and technology, Cala provides meaningful work opportunities and encourages employees to thrive in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Sales & Marketing Director in Dorking
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for CALA Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like CALA Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with CALA Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at CALA Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Sales & Marketing Director in Dorking
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit CALA Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of CALA Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about CALA Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at CALA Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at CALA Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At CALA Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
