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For Companies At a Glance
- Tasks: Execute marketing strategies and create engaging content to boost brand awareness.
- Company: Join Cala Group, a leading UK housebuilder focused on sustainability and community.
- Benefits: Enjoy flexible working, generous holidays, and private medical insurance.
- Other info: Be part of a diverse team that values creativity and personal growth.
- Why this job: Make a real impact in a dynamic environment while developing your marketing skills.
- Qualifications: Degree in Marketing or relevant field; experience in sales or marketing is a plus.
The predicted salary is between 30000 - 40000 £ per year.
Reporting to the Marketing Manager, the Marketing Coordinator is responsible for executing marketing strategies to generate the volume and quality of leads needed to deliver sales and brand awareness in an often challenging and dynamic market. You will copywrite and create marketing and PR materials using existing templates, update the Cala website and property portals, brief and proofread marketing materials, and brief photography for your region’s developments. You will also provide administrative support and attend marketing planning meetings and liaise with marketing agencies on marketing campaigns. You will play an active role in the regional sales and marketing policing of, and compliance with, legislation in the field such as: General Data Protection Regulations (GDPR), The Consumer Protection Act, National Trading Standards Estate and Letting Agency guidelines, The New Homes Quality Code, and Cala Group brand guidelines, policies and procedures.
Key Responsibilities & Duties
- Supporting sales rate by executing effective development marketing of the required standards for brand consistency nationally.
- Monitoring data including targeted and achieved sales rates, web traffic and enquiry levels and database marketing effectiveness reporting to help identify opportunities to review/adjust marketing messaging and media spend proactively.
- Collaborating with Sales & Marketing Director, Sales Managers and on-site Sales Team to adjust messaging at development and plot level.
- Briefing and arranging approval of Computer-Generated Images of your developments, including site plans, street scenes, internal or external flythroughs, aerial views, and housetype images.
- Creating and deploying database marketing (email and SMS).
- Copywriting and updating your developments’ online listings including the Cala website, property portals, and estate agent websites to showcase our product’s USPs against all competition in the area, including resale homes.
- Applying SEO best practice to all development pages, using the appointed SEO platform.
- Working with the PR agency and Social Media team to maximise the online communications opportunities throughout a development lifecycle.
Point of Sale Set-Up and Maintenance
- Using the standard designs, specifying sales areas with the technical and commercial team and ensuring delivery by agreed signage and marketing suite subcontractors.
- Creating detailed briefings for interior designers to produce show homes which reflect the target audience and reinforce the Cala brand.
- Regularly visiting sites within your region to review the presentation of all aspects of the sales environment, ensuring signage remains up to date and relevant.
Brand Awareness and Reputation Management
- Communicating your regional Community Pledge activities to home buyers, land vendors, and community stakeholders.
- Acting as a brand ambassador within your region, ensuring consistent use of the Cala internal and external brands.
About You
- Experience in the new homes industry in a sales or marketing role is desirable.
- Educated to degree level in Marketing or another relevant business studies field.
- Advanced knowledge and competency with Microsoft Office products including Word, Teams, Outlook, PowerPoint and Excel.
- Excellent written, verbal and listening skills.
- Driving licence.
- Knowledge of a CMS system such as Umbraco.
- Experience working with Salesforce and an email marketing platform.
Personal Attributes
- Organised, creative and a strong team player.
- Ability to prioritise workload and work to strict deadlines.
- Strong planner and multi-tasker with a high level of attention to detail.
- Personable and approachable with excellent communication skills.
Closing Date: 31st May 2026. We reserve the right to close this vacancy early if we receive sufficient applications. We recognise that a diverse team makes us a stronger and more successful company. We value different ideas and perspectives as it helps improve our decision-making, products and services. If we need to adjust anything in our recruitment process to support you, please contact careers@cala.co.uk.
What we offer
- A generous holiday allowance with buy, sell and carry‑forward options.
- Enhanced family‑friendly policies.
- Flexible ways of working (where role‑appropriate).
- Private medical insurance and access to a 24/7 Employee Assistance Programme.
- Ongoing learning and development opportunities.
- Support for more sustainable travel, including our ULEV car scheme and Cycle to Work scheme.
About Us
The Cala Group is a major UK housebuilder and leading provider of desirable new homes across Scotland, the South of England & Midlands. Driven by a mission to create vibrant and sustainable new communities, our homes are characterised by exceptional design and sector-leading build quality.
Marketing Coordinator in Welwyn Garden City employer: Cala Group Limited
Contact Detail:
Cala Group Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Coordinator in Welwyn Garden City
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend marketing events, join relevant online groups, and don’t be shy to reach out to professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing work, whether it’s copywriting, social media campaigns, or design projects. This will give potential employers a taste of what you can bring to the table, especially for a creative role like Marketing Coordinator.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their goals, especially around lead generation and brand awareness. Tailor your answers to reflect their values and mission!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. So, get that application in and let’s make some marketing magic happen together!
We think you need these skills to ace Marketing Coordinator in Welwyn Garden City
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Coordinator role. Highlight your relevant experience in executing marketing strategies and any specific skills that match the job description, like copywriting or using CMS systems.
Showcase Your Creativity: As a Marketing Coordinator, creativity is key! Include examples of past marketing materials you've created or campaigns you've been involved in. This will help us see your flair for design and communication.
Be Detail-Oriented: Pay attention to the details in your application. Proofread your documents to avoid any typos or errors, as this reflects your ability to brief and proofread marketing materials accurately.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Cala team!
How to prepare for a job interview at Cala Group Limited
✨Know Your Marketing Stuff
Make sure you brush up on the latest marketing strategies and trends, especially in the new homes industry. Familiarise yourself with concepts like SEO, GDPR, and the Consumer Protection Act, as these are crucial for the role.
✨Showcase Your Creativity
Prepare examples of your previous work that highlight your creativity in copywriting and marketing materials. Bring along samples or a portfolio that demonstrates your ability to create engaging content and visuals.
✨Be Data-Savvy
Since the role involves monitoring data like sales rates and web traffic, be ready to discuss how you've used data to inform marketing decisions in the past. Think of specific metrics you've tracked and how they influenced your strategies.
✨Demonstrate Team Spirit
This position requires collaboration with various teams, so be prepared to talk about your experience working in a team environment. Share examples of how you've successfully liaised with different departments to achieve common goals.