At a Glance
- Tasks: Execute marketing strategies and create engaging content to boost brand awareness.
- Company: Join Cala Group, a leading UK housebuilder focused on sustainability and community.
- Benefits: Enjoy a competitive salary, personal growth opportunities, and a supportive work environment.
- Other info: Diverse and inclusive workplace where your ideas are valued.
- Why this job: Be part of a dynamic team making a real impact in the housing industry.
- Qualifications: Degree in Marketing or relevant field; strong communication and organisational skills required.
The predicted salary is between 30000 - 42000 € per year.
About The Role
Reporting to the Marketing Manager, the Assistant Marketing Manager is responsible for executing marketing strategies to generate the volume and quality of leads required to deliver sales and brand awareness in a challenging and dynamic market. You will copywrite and create marketing and PR materials using existing templates, update the Cala website and property portals, brief and proofread marketing materials, and commission photography for your region’s developments. You will also provide administrative support, attend marketing planning meetings, and liaise with marketing agencies on campaigns.
Development Marketing
- Support sales rates by executing effective development marketing to the required brand standards, with support from Cala’s chosen media, marketing, signage, and marketing suite agencies.
- Monitor data (sales rates, web traffic, enquiry levels, database marketing performance) to identify opportunities to refine messaging and media spend.
- Collaborate with the Sales & Marketing Director, Sales Managers, and on-site Sales Teams to adjust messaging at development and plot level.
- Brief and arrange approval of Computer-Generated Images (site plans, street scenes, flythroughs, aerial views, housetype images).
- Brief and commission development photography.
- Work with the commercial team to produce customer-facing specifications to highlight home features.
- Brief and proofread digital brochures using standard templates, liaising with technical, land, construction, commercial, and sales teams to ensure accuracy.
- Create and deploy database marketing campaigns (email and SMS).
- Produce simple videos and advertisements using Cala’s brand hub templates and those provided by media agencies.
- Ensure compliance with the Consumer Protection Act, National Trading Standards, and Cala guidelines in all marketing activity.
- Copywrite and update development listings across the Cala website, property portals, and estate agent websites, highlighting USPs against competitors.
- Apply SEO best practices to development pages using the appointed SEO platform.
- Cancel media activity promptly at the end of the site sales period.
- Work within Cala KPIs for cost per lead and cost per reservation.
- Partner with PR and Social Media teams to maximise communications opportunities (organic social, blogs, press releases) throughout the development lifecycle.
Point of Sale Set-Up & Maintenance
- Specify sales areas with technical and commercial teams using standard designs, ensuring delivery via signage and marketing suite subcontractors.
- Brief landscapers to create show home gardens aligned with the target audience and Cala brand.
- Create detailed briefs for interior designers to produce show homes aligned with the target audience and brand.
- Work with tiling and kitchen manufacturers to select options for show homes and customer upgrades.
- Arrange presentation materials showcasing customer upgrades in the sales suite.
- Coordinate with construction, sales, commercial teams, signage, landscapers, interior designers, and agencies to ensure timely delivery of sales areas, show homes, landscaping, and signage.
- Regularly visit sites to review the presentation of sales environments, ensuring signage is current and marketing plans are communicated to the sales team.
Brand Awareness & Reputation Management
- Communicate Community Pledge activities to home buyers, land vendors, and community stakeholders.
- Collaborate on Cala-wide Marcomms projects and asset creation to continually improve toolkits and systems.
- Work with PR and Social Media teams to maximise communications (organic social, blogs, press releases) that strengthen Cala’s employer brand.
- Act as a brand ambassador within your region, ensuring consistent use of Cala’s internal and external brand.
About You
Essential Knowledge & Experience:
- Degree in Marketing or another relevant business studies field.
- Advanced knowledge of Microsoft Office products (Word, Teams, Outlook, PowerPoint, Excel).
- Excellent written, verbal, and listening skills.
- Strong ability to draft professional communications.
- High-level proofreading skills essential.
- Full UK driving licence.
Desirable Knowledge & Experience:
- Experience in the new homes industry in a sales or marketing role.
- Knowledge of CMS systems (e.g., Umbraco) beneficial.
- Experience with Salesforce advantageous.
- Experience with email marketing platforms advantageous.
- Experience with SEO platforms (e.g., BrightEdge)
Personal Attributes
- Organised, creative, and a strong team player.
- Ability to prioritise workload and meet strict deadlines.
- Confidence in working with stakeholders at all levels.
- Strong planning and multi-tasking skills with exceptional attention to detail.
- Resilient under pressure with a positive attitude.
- Discreet and respectful of people and information.
- Personable, approachable, and an excellent communicator.
We recognise that a diverse team makes us a stronger and more successful company. We value different ideas and perspectives as it helps improve our decision-making, products and services. And we’re striving to create an inclusive work environment, in which everyone can feel comfortable as themselves, uniquely contribute and do their best work. If we need to adjust anything in our recruitment process to support you, please contact careers@cala.co.uk
About Us
The Cala Group is a major UK housebuilder and leading provider of desirable new homes across Scotland, the South of England & Midlands. Driven by a mission to create vibrant and sustainable new communities, our homes are characterised by exceptional design and sector-leading build quality, and we have a passion for providing our customers with a great home buying experience. This is an exciting time to be at Cala. Our approach to sustainability and technology is undergoing a dramatic transformation, and we’re aiming to create an industry-leading experience for both our staff and customers. At Cala, you can expect to be part of an environment which allows you to do meaningful work, while offering opportunities for personal growth. Our goal is to be the favoured employer in our industry and beyond. We encourage applications from those who want to be part of a culture where they can thrive, feel a sense of belonging and be comfortable being themselves at work.
Assistant Marketing Manager in Inverness employer: Cala Group Limited
Cala Group is an exceptional employer, offering a dynamic work environment where creativity and collaboration thrive. As an Assistant Marketing Manager, you will benefit from a culture that prioritises personal growth and inclusivity, alongside opportunities to engage in meaningful projects that shape vibrant communities. With a commitment to sustainability and innovation, Cala provides a supportive atmosphere that empowers employees to excel while enjoying a fulfilling career in the heart of the UK housing market.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Marketing Manager in Inverness
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend marketing events, join relevant online groups, and don’t be shy to reach out to professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing work. Whether it’s copywriting, social media campaigns, or any other projects, having tangible examples can really set you apart when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their brand, and come armed with questions that show you’re genuinely interested. Practising common interview questions can also help you feel more confident when it’s your turn to shine.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are excited about joining us at Cala. Plus, it’s a great way to ensure your application gets the attention it deserves!
We think you need these skills to ace Assistant Marketing Manager in Inverness
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Assistant Marketing Manager role. Highlight your relevant experience in marketing, especially any work with copywriting or digital campaigns, as this will show us you understand what we're looking for.
Show Off Your Skills:Don’t hold back on showcasing your skills! If you've got experience with SEO, CMS systems, or email marketing platforms, let us know. We want to see how you can contribute to our marketing strategies and help us stand out in the market.
Be Professional but Personable:While we love a professional tone, don’t forget to let your personality shine through. We’re looking for someone who can communicate effectively and fit into our team culture, so feel free to inject a bit of your unique style into your application.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, you’ll find all the details you need about the role and our company there!
How to prepare for a job interview at Cala Group Limited
✨Know Your Marketing Basics
Brush up on your marketing fundamentals, especially those relevant to the new homes industry. Be ready to discuss how you would execute effective development marketing and what strategies you might employ to generate leads and enhance brand awareness.
✨Showcase Your Copywriting Skills
Since copywriting is a key part of the role, prepare examples of your previous work. Bring along samples of marketing materials you've created or proofread, and be ready to discuss your approach to crafting compelling messages that resonate with target audiences.
✨Familiarise Yourself with SEO Practices
Understanding SEO is crucial for this position. Research best practices and be prepared to talk about how you would apply them to improve web traffic and lead generation. Mention any experience you have with SEO platforms, as this could set you apart.
✨Demonstrate Your Team Player Attitude
This role involves collaboration with various teams, so highlight your ability to work well with others. Share examples of past experiences where you successfully liaised with different stakeholders, and emphasise your organisational skills and attention to detail.
