At a Glance
- Tasks: Drive measurable results for ecommerce brands through data-driven strategies and optimisation.
- Company: Join a vibrant ecommerce agency with a fun and collaborative culture.
- Benefits: Enjoy team socials, health plans, flexible hours, and bonuses.
- Other info: Be part of a dynamic team that celebrates every success!
- Why this job: Make a real impact on exciting projects while growing your career.
- Qualifications: 3+ years in performance marketing and strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
Looking for an opportunity to work with a diverse portfolio of ecommerce brands? We're on the lookout for an experienced performance manager to join our ecommerce agency team. As a Performance Manager at Cake, you'll play a key role in driving measurable results for our ecommerce clients through data-driven strategies and continuous optimisation. This role focuses on maximising campaign performance, ROI, and revenue growth through rigorous analysis, strategic testing, and expert management of performance marketing channels. You'll be responsible for the planning, execution, and optimisation of performance marketing campaigns across paid media and SEO - ensuring all activities deliver tangible business outcomes aligned with client objectives.
Responsibilities
- Performance Strategy & Planning
- Lead the development and execution of comprehensive performance marketing strategies that drive measurable growth for clients.
- Set clear KPIs and success metrics for all performance campaigns, ensuring alignment with client business objectives and revenue targets.
- Manage end-to-end campaign execution across multiple performance channels, including Google, Meta, and TikTok.
- Conduct analysis and optimise campaigns to improve key metrics such as CPA, ROAS, conversion rate, and customer acquisition cost.
- Analytics & Performance Reporting
- Build and manage comprehensive performance dashboards and reporting frameworks that provide clear visibility into campaign results and business impact.
- Analyse multi-channel attribution data to understand the customer journey and optimise marketing mix accordingly.
- Lead client communications to outline performance results, explain data trends, and present opportunities.
- Innovation & Industry Expertise
- Stay at the forefront of performance marketing trends, platform updates, and emerging technologies including AI-powered optimisation and automation.
- Work closely with the agency's Marketing Director, Account Managers, and client teams to ensure performance strategies align with broader client objectives.
- Mentor junior performance executives or specialists, building their analytical and strategic capabilities.
- Contribute to new business pitches by developing performance marketing strategies and projections that demonstrate potential value.
Summary
This is an exciting opportunity to help us grow our marketing team and to be involved in a number of exciting projects.
Benefits
- TEAM SOCIALS & EVENTS We know how to have fun. Regular team days like canoeing, escape rooms, and more are a staple. Our team’s unique personalities and passions make us more than colleagues—together, we’re a group who genuinely enjoy each other’s company.
- FOOD & DRINKS ON THE HOUSE Fuel for your day is essential, so we’ve got it covered. Enjoy a stocked breakfast bar, fresh fruit, snacks, and a range of sugar‑free drinks, including wonky fruit sparkling water. You’ll also have access to an automated coffee machine.
- MEDICAL PLAN & LIFE ASSURANCE Your health and peace of mind matter. That’s why we provide access to Medicash, covering everyday health costs and specialist care. On top of that, our life assurance policy offers extra security for you and your loved ones.
- HEALTH & WELLBEING We put your wellbeing first. That’s why we offer an Employee Assistance Program (EAP) and full access to Medicash health insurance. Whether you’re facing personal or professional challenges, we’ve got you covered with expert support.
- HYBRID & FLEXIBLE Life doesn’t fit into a strict 9-to-5. That’s why we offer flexible working hours to suit your schedule. But we also believe in the power of in-person connection, so we encourage hybrid working to get the best of remote and office setups.
- BONUSES & INCREASES Your hard work pays off - literally. Join Cake’s bonus scheme and watch your earnings grow as the business expands. Your annual salary review will be tied to your personal development, ensuring you’re always progressing in your career.
- CELEBRATE THE LITTLE THINGS We are all about the little wins! Expect treats like cake on your anniversary, bake-offs, and an extra annual leave day each year. Plus, regular office events and get-togethers are just the start of our celebrations.
PERFORMANCE MANAGER in Birmingham employer: Cake Agency
At Cake, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. Our Performance Manager role offers not only the chance to work with a diverse portfolio of ecommerce brands but also access to unique benefits such as team socials, flexible working arrangements, and a strong focus on employee wellbeing and growth. With opportunities for mentorship and career progression, you'll be part of a dynamic team that celebrates achievements and values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land PERFORMANCE MANAGER in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will give potential employers a clear idea of what you can bring to the table and how you can help them achieve their goals.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their performance marketing strategies and think about how you can contribute to their success. Tailor your answers to show that you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our awesome team at Cake!
We think you need these skills to ace PERFORMANCE MANAGER in Birmingham
Some tips for your application 🫡
Show Your Passion for Performance Marketing:When you’re writing your application, let your enthusiasm for performance marketing shine through! We want to see how your experience aligns with our focus on driving measurable results and optimising campaigns. Share specific examples of how you've maximised campaign performance in the past.
Be Data-Driven:Since this role is all about data-driven strategies, make sure to highlight your analytical skills. Talk about how you've used data to inform your decisions and improve key metrics like CPA and ROAS. We love numbers, so don’t shy away from showcasing your achievements!
Tailor Your Application:Take a moment to customise your application for us. Reference our job description and align your skills and experiences with what we’re looking for. This shows that you’ve done your homework and are genuinely interested in joining our team at Cake.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values while you’re at it!
How to prepare for a job interview at Cake Agency
✨Know Your Numbers
As a Performance Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics like CPA, ROAS, and conversion rates. Be ready to discuss how you've used data to drive campaign performance in your previous roles.
✨Showcase Your Strategy Skills
Prepare to talk about your experience in developing performance marketing strategies. Think of specific examples where you set KPIs and achieved measurable growth for clients. This will show that you can align with client objectives effectively.
✨Stay Ahead of Trends
Familiarise yourself with the latest trends in performance marketing, especially around AI-powered optimisation. Mention any recent updates or tools you've used that could benefit the agency's clients, showing you're proactive and knowledgeable.
✨Engage with the Team Spirit
Cake values team dynamics, so be prepared to discuss how you work collaboratively. Share experiences where you've mentored others or contributed to team projects, highlighting your ability to fit into their fun and supportive culture.
